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26 Free Non-profit Webinars for October 2014

Lori Halley 29 September 2014 2 comments

This month, we’ve found 26 fantastic free webinars for non-profits. Topics include: “identifying online ambassadors”; “getting started with video”; “Facebook ads for year-end campaigns”; “Generation Gems” and much more.

Take a look through the list of webinars below and share this with your friends and colleagues.

If we’ve missed a free non-profit webinar, please add a brief note in the comments section below.

Wild Apricot Product Webinars

Here are the product webinars we’re offering this October:

Getting Started With Your Wild Apricot Account

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

This live webinar with live Q&A will be offered on:

You can also watch the following pre-recorded webinars at your convenience:

Managing Events in Wild Apricot

Feel like you could be doing more to promote your events? In this webinar we'll teach you how to use all the features of Wild Apricot to publish and promote your events. In this webinar we’ll cover:

  • adding new events
  • capping event registrations
  • customizing the registration form
  • setting up registration pricing
  • multiple Event Calendars
  • customizing confirmation emails
  • working with Event Attendee Reports
  • and much more...

Managing Your Membership Database in Wild Apricot

This webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

Setting Up Your Wild Apricot Website

Want to know more about how to customize your Wild Apricot website? Topics include:

  • customization of themes, header, menu, footer;
  • page editing, including adding pages, uploading/inserting documents, third party widgets;
  • feature pages for interactive functionality, including member profiles, online payment forms;
  • using communication tools like blogs and forums;
  • and more.

Here are the rest of the non-profit webinars in chronological order:

Grantseeking Basics 

Wednesday, October 1, 2014
1:00 PM – 2:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

Nonprofit Boards & Effective Governance

Wednesday, October 1 2014
1:00PM (Eastern)

The nonprofit governing board has been described as an ineffective group of effective people. Why do nonprofits so broadly fail to use their boards wisely? And how might they do better?

This 4Good webinar will touch upon a comprehensive range of issues in a way that will be relevant to almost every nonprofit board. We will look at four interrelated areas: membership (including recruitment, development, self-assessment), process (including structure, meetings), capacity, and fiduciary concerns.


  • How to assemble an effective board.
  • How to structure and operate a board effectively.
  • How to engage trustees and increase mutual satisfaction.
  • Specific tools and resources that will increase board effectiveness.

Organize your best prospects: setting up and operating a ‘sales funnel'

Wednesday, October 1 2014
3:00 PM (Eastern)

Do you / your organization have a structured way to document, prioritize and track most important relationships? Many non-profits ‘sell’ without calling it that - donors, community partners, or clients. This 4Good webinar will introduce a ‘sales process’ with theory, structure, and tools to help guide. A ‘sales funnel’ will be shared through an experiential format and case study.


  1. Become familiar with the theories behind the sales process as well as some basic terminology
  2. Gain understanding of how a developed sales system can benefit your organization
  3. Become exposed to some of the most affordable and effective tools and techniques on the market

How to Become a Social Good Volunteer Champion For #Giving Tuesday

Wednesday, October 1, 2014
1:00 PM – 2:00 PM (Eastern)

It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.

As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.

You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!

Best Practices in Nonprofit Compensation

Thursday, October 2, 2014
1:00 PM (Eastern)

Do you know what a “rebuttable presumption” is? Can you name the “disqualified persons” in your organization? Do you know why these things are important? If you answered, “No,” to any of these questions, this free Webinar is for you. Join attorney (and former state charity official) Karl Emerson and GuideStar’s Chuck McLean to find out what are best practices in nonprofit compensation. The IRS, Congress, and donors are all taking hard looks at what nonprofits pay their leaders. Make sure you can justify your organization’s compensation practices to these important audiences.

Identifying the Best Online Ambassadors for Your Organization

October 7, 2014
1:00 PM (Eastern)

Online-acquired donors give twice as much per gift as mail acquired donors. With online fundraising growing at a rapid pace, nonprofits everywhere need to make sure they are tailoring communication for this community. If your organization is asking how to acquire donors online, online fundraising expert Justin Ware has a proven method—a robust online ambassador program. 

As the Director of Interactive Communications for BWFsocial.com, Justin Ware helps clients build comprehensive, peer-to-peer or online ambassador programs. During this NetworkforGood webinar, Justin will share an effective, four-step approach to establishing a community of online supporters that will help you accomplish everything from mission awareness to increased fundraising.

Online Fundraising Best Practices for Nonprofits

Wednesday, October 8, 2014
10:30 AM (Eastern)

In this Nonprofit Hub session, you will discover the best practices for successful fundraising by tapping into the expertise of Firespring—a company that has completed more than 10 years of focus group research with nonprofit constituents and donors. Join Jay Wilkinson to discover:

  • The importance of an engaging website as your fundraising foundation.
  • The advantages of raising funds online.
  • Key reasons for donor abandonment.
  • How to build a strong donor retention plan.
  • The specific action steps necessary to achieving online fundraising success.
  • The 3 biggest mistakes nonprofits make with email marketing appeals.
  • Real-world examples of nonprofit organizations that have mastered online fundraising

Your Guide to Getting Started Creating Powerful Videos for Your Nonprofit

Wednesday, October 8, 2014
3:00 PM (Eastern)

Video is the most powerful communications tool in the 21st Century. During this CharityHowTo webinar you'll learn ways to turn video into visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action.

You'll gain practical skills for creating video yourself and also understand what's involved in working with a professional video production company.

This session will provide you with examples of successful use of video. You will also go behind the scenes to see some of the most important elements of great visual communications. This CharityHowTo webinar will lead you through both the big, strategic decisions and the real-world how-to's of compelling video.

Using Facebook Ads to Promote Year-End Campaigns

Wednesday, October 8, 2014
3:00 PM – 4:00 PM (Eastern)

2014 is closing fast! Do you have a game plan to promote your year-end campaign? Have you considered Facebook Ads?

Facebook ads are an incredibly inexpensive and effective way to create more reach, and increase RSVPs for your year-end fundraiser.

This 4Good webinar will show you specific strategies (and examples) to:

  • Select the best ad type for each stage of your donor funnel.
  • Target your ads more effectively with Facebook Insights data.
  • How to amplify reach with lookalike audiences.
  • How to increase conversion rates with retargeting.
  • Target friends of people who have RSVP'd to your event.

Attendees also get a free copy of the 1-Page Social Media Marketing Plan.

Introduction to Fundraising Planning 

Thursday, October 9, 2014
3:00 PM – 4:00 PM (Eastern)

Learn a basic planning process for diversifying your organization’s support.
A successful nonprofit organization has diversified funding streams. If your organization has never developed a fundraising plan or calendar, this session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:

  • Conduct an assets inventory
  • Develop a case statement
  • Identify funding partners
  • Prepare a fundraising plan and calendar

Top Six Tips for Retaining Nonprofit Talent Webinar

Thursday, October 9, 2014
1:00 PM (Eastern)

Finding the right talent is a challenge for nonprofits both big and small. But once you have the right people on board, how do you keep them engaged and in place? Join us for this GuideStar webinar and learn about some practical tips and tools, plus we’ll share resources that can help decrease your liability and enable your nonprofit to stay focused on your mission, instead of getting distracted by important HR considerations.

Topics & takeaways include:

  • How to craft a compelling benefits package to recruit & retain top talent
  • How to build a great organizational culture & ensure work/life balance
  • What the Affordable Care Act means to you
  • Maximizing performance reviews & useful compensation strategies & resources
  • Ensuring compliance & tips for risk management

Engage Volunteers With Yammer

Thursday, October 9, 2014
9:00 AM (PDT)

Have you used Yammer, the internal social network, to help connect, collaborate, and share with your staff?

Get familiar with how to use Yammer, a social network from Microsoft, to help connect, collaborate, and share with volunteers, staff and stakeholders. Hear how one nonprofit in the UK changed the way they communicate with volunteers in multiple locations and built a strong volunteer culture remotely using Yammer. 

In this TechSoup webinar you’ll learn how to leverage this unique internal tool to help keep your volunteers, staff and stakeholders - whether local or remote - connected and in-the-loop!

How to Promote Your Next Fundraising Event with Facebook Ads

Tuesday, October 14, 2014
1:00 PM (Eastern)

Facebook ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Are you increasing engagement, building your email list and converting more donors and volunteers?

This CharityHowTo webinar will show you simple ways to use Facebook Ads to promote your next fundraising event. You will learn how to target people who are similar to your existing donors, volunteers and supporters. You will learn how to more deeply engage your current Facebook fans, email subscribers AND website visitors.

In this 45-minute webinar, you will learn:

  • Where you should start if you're a beginner
  • Targeting recent website visitors
  • When to use Facebook ads and when to use Boosted posts
  • How to use Facebook Insights for better targeting
  • Three steps for selecting the best posts to promote
  • Three tips for getting more Facebook event RSVPs and more

Top Ten Generational Gems for the Multiple Generations Workplace

Wednesday, October 15, 2014
1:00 PM – 2:00 PM (Eastern)

Experiencing generational communication challenges and problems? You are not alone! Sherri Petro of VPI Strategies shares her top 10 generational gems gleaned from the over 250 generational workshops she has conducted. In this 4Good webinar, you will increase your generational quotient and reduce the misunderstandings that abound with multiple generations in the workplace together. Learn solutions other organizations are implementing by leveraging their knowledge of generational thinking.

Learning Objectives:

  1. Define the generational mix of Traditionalists, Boomers, Gen X, and Gen Y.
  2. Discover each generation’s motivation and the consequences of four generations in the workplace.
  3. Learn Sherri's Top 10 Generational Gems - proven tips for the multiple generation workplace to decrease generational tension.

From Resistant to Resourceful: A Collaborative Approach to Engaging Your Board in Fundraising

Wednesday, October 15, 2014
3:00 PM – 4:00 PM (Eastern)

Fundraising success depends on many critical factors, not the least of which is having a collaborative approach to the fundraising process. For philanthropy to be truly fulfilling for donors (thus assuring that they will continue their contributions and become a sustaining source of funds for the organization) the following collaborative mindsets must exist:

  • Program staff is committed to measuring impact and collecting stories.
  • The chief executive for the organization embraces their role as the chief asker.
  • The board regularly discusses fundraising and embraces their role as ambassadors.
  • Support staff recognize unique needs of fundraising and work collaboratively to meet those needs.
  • Fundraising professionals seek out partnerships and approach planning as a joint effort.

In this 4Good webinar, we’ll explore what you’ll need to know to build a collaborative approach within your organization - regardless of what your official role is.

The Ethics of Volunteer Engagement

Wednesday, October 15, 2014
2:00 PM - 3:00 PM (Eastern)

Sometimes it can be difficult to identify when you're facing an ethical dilemma in your work with volunteers. Using volunteer management scenarios, and a conversational format this VolunteerMatch webinar will cover some of the dilemmas you face when you engage and manage volunteers and provide ideas on how to resolve these situations effectively and ethically.

Where do I go from here? Engage Volunteers in New Ways

October 16, 2014 
2:00 PM - 3:00 PM (Eastern)

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This VolunteerMatch webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.

Proposal Writing Basics 

Monday, October 20, 2014
1:00 PM – 2:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

Crowdfunding in the Arts: How To Add This Essential Tool To Your Fundraising Mix

Tuesday, October 21, 2014
11:00 AM
 - 12:00 Noon (PT)

The objective of this Foundation Center webinar is to demystify the world of crowdfunding, specifically for people and organizations in the arts world.

Crowdfunding is quickly become a new tool in the fundraising toolbox to tap into your network to raise money, faster, from a larger audience. For artists, it can be a great alternative, or complement, to grants and other types of funding. This webinar is designed to give participants an overview of crowdfunding, help you determine if a crowdfunding approach could be right for you, as well as step-by-step direction for how you can take advantage of what a crowdfunding platform has to offer. 

You will learn best practices to prep, create, launch and market a campaign successfully.  The focus will be on the lifecycle of a campaign, from prep through appreciation, with a heavy emphasis on the best ways to market your campaign. The session will share the basics, so that you walk away with concrete steps that you can take to execute immediately. Please come ready to talk about the campaigns you have in mind so that we have an interactive and lively discussion!

Do Even More Good | 10 Tips to Help Turn Your Nonprofit Organization Into a Highly Impactful Brand

Wednesday, October 22, 2014
12:30 PM (Eastern)

Today, the concept of branding isn’t just for marketing professionals. It is a discipline that needs to be understood at almost every level within a nonprofit organization. Learn not only what it means to be a brand-driven organization and how to be more effective in your marketing efforts, but also how your nonprofit can use these key10 branding principles to move from “doing good” to doing MORE good.

Join Bill McKendry in this Nonprofit Hub webinar to learn to:

  • Help nonprofit organizations see branding/marketing as an “investment” and not an “expense”
  • Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
  • Create more effective and sustainable branding/marketing efforts

Awareness of Power in Non-profits

Wednesday, October 22, 2014
1:00 PM – 2:00 PM (Eastern)

Power and its expression has a huge impact on communication, relationships and organizational life, for better and for worse. To function well, our non-profits and other groups need power; but power needs to be expressed with awareness to be helpful and effective.  At this 4Good webinar, learn about different kinds of power, the pitfalls of power expressed without awareness, and how to express your own power with more awareness to enhance communication, relationships and teamwork.


  • Learn about different kinds of power: social, structural and personal
  • Learn how relative power and diverse human factors may be connected
  • Learn how power and its expression amplifies communication and impacts relationships, for better and worse, and how to make it better!

Storytelling for Non profits

Wednesday, October 22, 2014
3:00 PM – 4:00 PM (Eastern)

This 4Good webinar will help nonprofit professionals and board members tell the story of their individual connection to the organization, tell the organization's story, and invite donors to share the story of why they are connected.

Proposal Budgeting Basics 

Thursday, October 22, 2014
2:00 PM – 3:00 PM (Eastern)

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

  • What is included under the "personnel" section and how to calculate it?
  • What level of detail do you need to include for non-personnel expenses?
  • How do you determine reasonable costs?
  • What types of expenses are considered "overhead"?
  • What other financial documents will funders want to see?

The Future of Associating in the Age of Transformation

October 23, 2014
2:00 PM (Eastern)

In this virtual learning session led by Jeff De Cagna, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization. If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

The Budget Primer: Building and Using Budgets Better

Wednesday, October 29, 2014
1:00 PM – 2:00 PM (Eastern)

If your budget process is too ad hoc, rushed, last minute, or random, don't miss AMS Senior Consultant Paul Konigstein introducing more rigorous budget creation and implementation in this 4Good webinar.

Key takeaways:

  • How to create a budget using an analysis of last year's revenue and expenses or program plans for the coming year
  • How to work with fundraising to budget the most accurate revenue numbers.
  • How to involve program staff to achieve buy in without losing control of the process.
  • Make your budget work for you year round.
  • Budget implementation using monthly reporting and how to use these reports to achieve financial control, transparency, and accountability and measure organizational progress.
  • How regular budget monitoring prevents costly financial mistakes and makes more money available for program activities and growth.

Supercharge Your Fundraising Efforts With Content Marketing

Wednesday, October 29, 2014
3:00 PM – 4:00 PM (Eastern)

The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions.

For nonprofits, there is a huge opportunity to reach and engage donors through compelling content that tells the story of your mission. This 4Good webinar will provide an overview of inbound marketing, how content publishing drives SEO and social media buzz, and what nonprofits can do today to get started.

Learning Outcomes:

  • Form a content strategy for their nonprofit
  • Understand how to track metrics for success
  • Encourage internally produced content
  • Attract cause marketing partners
  • Harness social media effectively to distribute content

That’s it for this month but stay tuned for next month’s free webinar round-up

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. You can subscribe by RSS to get updates by email, so you’ll be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar you’d like to include next month?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email a brief overview (like those above) to lori@wildapricot.com no later than October 20th.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details with us in the comments below.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 29 September 2014 at 8:30 AM


  • Jeff De Cagna said:

    Monday, 29 September 2014 at 9:37 AM
    Hi Lori! Sorry I didn't get this info to you in time for this post. I'm doing a free webinar with CommPartners on The Future of Associating in The Age of Transformation on October 23 at 2 pm EDT. Here is the link to more information and registration:


    If there is a way to update your post, I would be most grateful. Thanks!
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 29 September 2014 at 9:45 AM
    Jeff: Thanks for commenting so quickly! I'll edit the post to include your session.
Sorry, this blog post is closed for further comments.

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