“Hell no” Former Members, Boardroom Best and More

Lori Halley 26 September 2014 0 comments

This Friday, we’re sharing five association and non-profit links that we’ve bookmarked on Apricot Jam this week.

Do you know how many of your former members fall in the “past active” or “hell no” category? Have you seen the latest statistics from the Membership Marketing Benchmarking Report?

In this week's link round-up, we’ve found some fresh insight on marketing to former members; membership marketing benchmarking statistics; help in bringing the best to your boardroom; tips for taking your website from “good to great”; and more.

How Big Is Your Buildup Of Past Members?

In a post last week, Joe Rominiecki (AssociationsNow) asked:

Pop quiz: How many former members does your association have in its database? And how does that number compare to your current membership total?

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them?

Presentation Materials for the 2014 Membership Marketing Benchmarking Report

Tony Rossell (Membership Marketing Blog) tells us:

Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations.  To make presenting this information easier, I have uploaded a presentation ready copy of the report.  Feel free to use it.   My only request is that you provide attribution with any data from the report that you present

Check out their insightful presentation.

Bringing The Best To Non-profit Boardrooms

Kerry Stackpole (Wired 4 Leadership) explains:

At the top, non-profit Boards increasingly need a diversity of interests, strategic insight, and closer contact with the member’s universe to deliver meaningful value.

Who sits at your non-profit Board table? The movers and shakers of your profession or industry? Successful, recognized, long-time members or donors? These are the people you need, right? Perhaps, but not as much as you might be inclined to believe.

So where are the visionaries, wild-eyed optimists, and edgy entrepreneurs who have found a new pathway listening to the sounds of a different drummer for your profession?

Stackpole suggests that “identifying and selecting high-potential leaders for your non-profit Board offers a unique opportunity to accelerate your progress” and he offers tips for discovering new voices, seeking out those who haven’t raised their hands and engaging “members early in the volunteer dynamic”.

Since the fall is a time when many organizations are looking to refresh their websites, here are two posts that offer ideas about how to proceed with your website review or rebuild.

Before You Build (or Rebuild) Your Next Website

Norman Reiss (Nonprofit Bridge) tells us:

Yesterday I led an all-day kickoff meeting for a new website at my organization which we plan to launch in early 2015.  As the Project Manager, my role was to set expectations for our internal team, most who have not been through a website development process (which can be a bit ‘challenging’ at times).

On the same day as our meeting, I also learned of a newly released workbook by Idealware, Do You Need a New Website, which I would recommend as required reading before you decide to embark on this journey. 

Reiss offers 8 tips to consider before your website re-design kickoff meeting.

10 Tips To Drive Your Nonprofit’s Website From Good to Great

On the npENGAGE blog, Raheel Gauba suggests:

In today’s world, having a website is essential. For a nonprofit, it’s not only mandatory to have a website but to have a website that connects constituents to your cause.

In order to design a nonprofit website that drives donations and empowers supporters to be champions for your cause, you must:

    • Understand your audience
    • Provide an engaging experience
    • Deliver the right content with an appealing design that’s true to your brand
    • Insert the appropriate calls to action

Gauba offers eight core design principles that will take the visitor experience on your nonprofit’s website from good to great.

If  your website re-design involves looking for a new website builder, you might want to check out this website builder evaluation guide in our Membership Knowledge Hub:  Website Builders For Membership Organizations.

That’s it for this week’s link round-up - want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 26 September 2014 at 8:30 AM

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