Back to School Behavior, Magnetic Membership and More

Lori Halley 12 September 2014 0 comments

Summer’s over and we’re all back at it and looking for ideas and insight to help us get this fall season off to a great start.

We’ve found some fresh insight on kick-starting your board, creating member value, improving the content on your events website, and fine-tuning your new appeal letter.

Check out four of the top posts that we’ve bookmarked on Apricot Jam this week.

A Clever Way for Nonprofits to Prepare for the End of the Year (Before It’s Too Late!) 

Did your board "disappear on Memorial Day never to be heard from again"?

Joan Garry tells us:

Your board has behaved like a den of bears all summer. Serious hibernation.

...So here you are. Labor Day has come and gone and now you’re “back in school.”

So what’s the plan of attack?

...BEHAVE LIKE EVERYONE IS GOING “BACK TO SCHOOL

...Send every board member a box of sharpened pencils accompanied by a note that outlines the fall “syllabus.” If your board is small, consider lunch boxes.

Garry outlines the “Back to School Syllabus” for your board, including your “10 big things” bullet list.

Magnetic Membership: Create A Stronger Draw For Your Association

In a post on AssociationsNow, Sheri Jacobs suggests:

The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in the art of attraction are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true magnets for membership.

In real estate, it’s about location, location, location. For associations, the mantra is value, value, value. If you want to attract and retain members, you need to understand your organization’s relevant value and deliver it for the right price.

While this isn’t breaking news, the approach some associations are taking to create and deliver value today is indeed new. It begins with understanding the different reasons different members join.

So You’ve Created an Event Website, Now What?

Ricardo Molina (Event Manager Blog) notes:

Much is said about how to present your event website in terms of design, and making it user friendly – but what about the content itself? Of course this will vary enormously from event to event but there are several universally applicable ways to make your event website better at appealing to and converting leads into delegates. Here are my three content musts for any B2B event website.

In this post, Molina offers tips for being informative, inviting, timely, dynamic and engaging” on your events website, or, I’d suggest, even on your individual events pages or your main website for that matter!

Check Your Next Appeal Letter Against This 16-Point List Before Sending 

Claire Axelrad (Clairification) asks:

Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs? 

Claire offers help in the form of a “16-point checklist” to use “before you send anything to your printer.”

That’s it for this week’s link round-up - want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 12 September 2014 at 8:30 AM

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