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Everything You Need to Know To Recruit Younger Members

Lori Halley 20 August 2014 1 comments

Is your organization having trouble building relationships with younger members? Are you wondering why all of the 20 and 30-something's aren’t joining, participating or donating? 

Whether you subscribe to the notion that Gen Y or Millennials are the “entitled” or “coddled” generation, the fact remains that the youngest Millennials in their 20’s are your future members, supporters and donors. And the 30-something Millennials should already be active members, participating on your committees and even your board.

Generation gap?

If, like me, you are a little shocked that we’re even talking about generations as if there were a “generation gap” – try to get over it. We “Baby Boomers” may think we originated “anti-establishment” rhetoric and wholesale social change, but this “Net Generation” of “Digital Natives” are re-defining our culture.

It’s been suggested, that this generation is “starting a movement to change old, outdated systems… [and] create the next “version” of America (Nick Shore). And while change can be hard, remember that the change we saw in the 60’s and 70’s was seen as a good thing – so we should be open-minded about a new wave of social change.

So what do you need to do to better connect with and recruit younger members and supporters?

First, you need to understand them – get into a “Millennial State of Mind”. And then you need to re-think your marketing, communications and fundraising strategies to target, embrace, welcome and engage this generation.  

The Ultimate Guide to Connecting With & Recruiting Younger Members

But don’t just take my word for it.

I’ve pulled together the ultimate guide to Millennials to help. It’s a compendium of resources  to help you understand, embrace and develop strategies for connecting with younger members. Here’s an overview of the topics covered through the 10 articles and blog posts included in our Guide:

  • Who are the Millennials and why are they so important?
  • Insight into Millennials
  • Marketing to  Millennials
  • Millennials and Membership
  • Millennials and Non-profits
  • Millennials and Giving

You can check out the Ultimate Guide to Connecting With & Recruiting Younger Members in our Membership Knowledge Hub.

Image source:  Generation Y in word collage – courtesy of BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 20 August 2014 at 8:30 AM


  • Laura Occhipinti said:

    Saturday, 23 August 2014 at 8:29 PM
    Hi - As founder of one of the biggest Young Professionals organizations in the country I want to say that I think the report left some things out.

    1. Millennials want to have fun. Add some fun social components to any volunteer activity you are running. After our YPs volunteer they all head out to lunch or go for drinks.

    2. Millennials want to hang out with other millennials so try to group them together on your website (or build a separate membership website just for them) and plan events just for them.

    3. Make sure you are reaching out to them on Facebook, Twitter, Instagram, etc. Go where they are.
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