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Associations Working Together, Board Steering and Rowing & More

Lori Halley 08 August 2014 0 comments

This week, for your reading pleasure, our Link Love Friday round-up offers insight and ideas on: micro content; associations working together for a common purpose; board’s steering and rowing work; event secret shoppers; and an infographic from the Individual Donor Benchmark Report.

The following five blog posts offer a taste of some the freshest non-profit and membership topics that we’ve  bookmarked on Apricot Jam this week.

The Art of Less is More: Micro Content 

Beth Kanter (Beth’s Blog) explains that:

Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.

...What is micro content anyway?  Yes, it is the opposite of longform content – reports, books, slidedecks, articles – and even blog posts.    Micro-content is optimized for social media channels and sharing.

As Beth explains, “the e-book offers some useful tips or best practices in producing effective micro content” such as “crafting stackable content that meshes well with other platforms and encourages sharing.”

How Three Associations Are Clearing The Air In Colorado

Katie Bascuas (AssociationsNow) tells us:

Demonstrating the powerful change associations can bring about when working together, three Colorado groups have partnered to help clear the state’s air by ridding its roads of high-emitting vehicles. Here’s a look at how the organizations came together behind a common purpose.

Katie outlines how “the Colorado Automobile Dealers Association (CADA), the Colorado Auto Recyclers Association (CAR), and the Colorado Broadcasters Association (CBA) have worked together on behalf of the Clear the Air Foundation to remove more than 1,000 high-emitting cars from the road.”

She concludes with a quote from CADA President and CEO Tim Jackson: “The friendships you make with other associations and others even outside the confines of your industry can come back and benefit you later in untold and countless ways.”

Distinguishing a Board’s Steering and Rowing Work

William Ryan (Nonprofit Quarterly) notes:

As described in the book Governance as Leadership: Reframing the Work of Nonprofit Boards, to govern comprehensively, boards work in three modes: fiduciary, strategic, and generative. To use a metaphor in which an organization is a boat, boards can make two distinct types of contributions: steering and rowing.

Ryan outlines what’s entailed when the board is collectively steering (e.g., “sets the direction of the organization; determines which values and logic will guide it, etc.) versus rowing (e.g., when “board members individually or collectively expand the organization’s resources”), and also offers a “Board Contribution Profile” framework that “depicts four organizational profiles.”

Secret Shoppers Spot Conference Experiences You’ll Likely Miss

In a post on the Midcourse Corrections Blog, Donna Kastner explains:

“Secret shopping conferences and trade shows is something we do regularly.

We don’t call it secret shopping. At the end of the day, it’s an apt description, as we’re immersing ourselves in the attendee (buyer’s) experience. We’re evaluating every component through the attendee’s lens to assess what’s working, what needs to be tweaked, and what needs to be 86′ed.

Kastner offers a “Conference Secret Shopping Checklist” that looks at, for example, “Educational Experience” – “are sessions primarily one-way lectures or are they designed to be more collaborative”; “Networking Experiences”; Leveraging Technology & Digital Channels” and “Trade Show Experience”.

The Individual Donor Benchmark Report is Out!

Maddie Grant (SocialFish) reports that:

Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report, the results of a nationwide survey collecting fundraising data for small and medium nonprofits. The two organizations saw a void in accurate, detailed data available for organizations’  with budgets under $2 million- they hope nonprofits, armed with this specialized data for smaller organizations, will be empowered to evaluate their organization’s strategies and see new opportunities in future fundraising efforts.

Maddie offers up an infographic – How Much Could Your Nonprofit Raise From Individual Donors? – with highlights from the report.

That’s it for this week’s link round-up - want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 08 August 2014 at 12:12 PM
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