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19 Free Non-profit Webinars For August 2014

Lori Halley 30 July 2014 0 comments

Our summer temperatures haven’t soared too high around here yet, but there are a lot of hot topics to check out in our free non-profit webinar round-up for August!

We’ve found 19 free webinars on topics such as: “Secrets of keeping your donors with email”; “Getting started with video”; “Storytelling basics”; “Supercharging corporate donations” and much more!

Take a look through the list of webinars below and share this with your friends and colleagues.

If we’ve missed a free non-profit webinar, please add a brief note in the comments section below.

Wild Apricot Product Webinars

Here are the product webinars we’re offering this August:

Getting Started With Your Wild Apricot Account

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

If you have any questions, be sure to ask them in the Q&A session at the end!

This webinar will be offered on:

Managing Your Membership Database in Wild Apricot

This free one-hour webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

This webinar will be offered on:


Here are the rest of the non-profit webinars in chronological order:

Secrets of Keeping Your Donors With Email

Tuesday, August 5, 2014
3:00 PM (Eastern)

It doesn't have to cost a lot to keep your donors. In fact, one of your solutions is sitting right under your nose. This one-hour webinar will help you: Understand the “leaky bucket” and what to do about it, Learn about autoresponders, and why you should care, Think of types of content that you can use in autoresponders, and more! This Wild Woman Fundraising webinar will include guest presenter Melinda Snow of Left Brained Marketing.

How Nonprofits Can Get $10,000 Per Month in Free Google Advertising

Tuesday, August 5, 2014
3:00 PM (Eastern)

** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **

Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google.com. During this webinar Simon Choy, who currently manages over $2 million in annual Google Grants funding, will tell you everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. He will also highlight what is required to succeed when using Google Grants and tell you about a paid service that will get you more than your money's worth.

In this CharityHowTo webinar, attendees can expect to learn:

  • What is Google Grants?
  • What is pay-per-click advertising?
  • Why is Google Grants an essential nonprofit marketing tool?
  • Case studies: How other nonprofits have benefitted.
  • Step-by-step details of the application process.
  • And more

Starting Earned Income Streams For Your Nonprofit

Wednesday, August 6, 2014
3:00 PM (Eastern)

Would you like to create new sources of income for your nonprofit? Join us for this Wild Woman Fundraising webinar as we learn:

  • The four main kinds of nonprofit earned income
  • Average return of each earned income stream
  • Which earned income streams are the easiest to set up
  • And which ones are the hardest.

Advanced Annual Reports 

Wednesday, August 6, 2014
1:00 PM (Eastern)

If you're looking for inspiration, a way to cut costs on your annual report, and the graphic design training that you never had, you've come to the right place!

When I first started working for nonprofits, I was supposed to make an annual report for this national nonprofit on how their grant money had been used. I had to call the affiliates and ask them what they did with the money. This internship was so confusing because no one gave me any direction about what they wanted for the annual report.

…Since that time I've made a few more annual reports, and I got better and better at it each time. But what if you don’t have the luxury of time to get better at making annual reports?

I know what it's like to get thrown into a fundraising job and have people tell you to "just do it" for the annual report.

Take-aways for this 4Good webinar with Mazarine Treyz (Wild Woman Fundraising):

  • Annual report covers: trends in graphic and magazine design-what’s next?
  • How can you make your annual report work for your fundraising?
  • Getting more major donors through making financial transparency fun
  • Helping donors see themselves in your story with your annual report
  • Where should you put your online report?
  • Design essentials for your online annual report
  • Resources for creating snazzy pictures and infographics for your nonprofit
  • How to get your annual report printed for cheap or free

Before You Seek A Grant: A Checklist for New Nonprofits

Thursday, August 7, 2014
3:00 PM – 4:00 PM (Eastern)

Learn the characteristics of effective nonprofits and assess whether yours is ready for foundation fundraising. This Foundation Center webinar is designed for new nonprofits or community groups with very little experience in grantseeking. We focus specifically on foundation fundraising.

The course will address such questions as:

  • What groundwork do I have to have in place before approaching foundations for funding?
  • What are the steps to obtaining incorporation and nonprofit status and where can I get some help to do so?
  • What are the characteristics of successful nonprofits?
  • This session will provide you with a step-by-step checklist approach to help you determine your own readiness for foundation fundraising.

Grantseeking Basics 

Tuesday, August 12, 2014
2:00 PM – 3:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

Supercharge Your Corporate Donations With Matching Gifts

Tuesday, August 12, 2014
2:00 PM – 3:00 PM (Eastern)

Employee matching gifts are one of the most overlooked sources of fundraising for many nonprofits. Join Adam Weinger for this GiftWorks webinar and explore the key elements of developing a matching gift strategy. By the end of this session, you will know the answers to these questions:

  1. What are employee matching gifts and how are they typically structured?
  2. How should we be marketing and promoting matching gifts?
  3. What steps should our organization take in the next month to improve our matching gift performance?

Top 10 Ways to Effectively Share Stories at Your Fundraising Event

Wednesday, August 13, 2014
3:00 PM (Eastern)

Do all of your fundraising events reach their fundraising goal? Do you ever feel like you’ve left money on the table and wish you knew how to cause people to give even more at your gala, golf event, wine tasting, walk-a-thon, or other event? You aren’t alone.

The fast pace of working in a fund development office doesn’t always allow for planning an emotionally connecting event. Join Lori Jacobwith for this CharityHowTo webinar, to learn the top 10 ways you can more deeply connect with people and inspire more giving at your events. Lori will share examples of mission-infused events where tens of thousands to millions of dollars have been raised. The key component is giving audiences an experience that connects to both their head and their heart.

e-Strategy for Your Nonprofit  

Wednesday, August 13, 2014
1:00 PM – 1:30 PM (Pacific)

This CharityFinders webinar shows how your nonprofit can develop and execute an Internet strategy to further its mission. We'll examine how nonprofits are using the Internet, how they'd like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We'll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.

Getting Started With Video For Your Nonprofit 

Wednesday, August 13, 2014
1:00 PM – 2:00 PM (Eastern)

In this 4Good webinar (presented by Margelit Hoffman) for nonprofit executives and marketers, you will learn:

  • What you need to have in place BEFORE you hire someone to make you a video.
  • How NOT to waste your money on a video that won't yield results.
  • What kind of video(s) you need in order to get seen and heard in today's noisy nonprofit market.
  • The mathematical formula that will help you decide your video's budget.

Proposal Writing Basics 

Thursday, August 14, 2014
2:00 PM – 3:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

Proposal Budgeting Basics 

Monday, August 18, 2014
3:00 PM – 4:00 PM (Eastern)

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

  • What is included under the "personnel" section and how to calculate it?
  • What level of detail do you need to include for non-personnel expenses?
  • How do you determine reasonable costs?
  • What types of expenses are considered "overhead"?
  • What other financial documents will funders want to see?
Please note: Prior attendance at Proposal Writing Basics is strongly recommended.

Your Year-End Appeal is a Terrible Thing to Waste – How to Create a Powerful Fundraising Offer 

Wednesday, August 20, 2014
1:00 PM – 2:00 PM (Eastern)

Want to take your year-end fundraising appeal to new heights with some simple art and science that will make your hard work really pay off? The end of the calendar year is when people are primed to give the most. Whether you are an old pro and just want some new tips, or you're writing your appeal letter for the first time, you'll find killer strategies and tried-and-true tactics in this webinar to get your appeal to the next level. If you're ignoring any of the elements that go into making your appeal effective you're ignoring your organization's future. Learn to make giving to you a no-brainer for your donors - and as easy as pie (don't you love pie)?

Take-aways for this 4Good webinar (presented by Claire Axelrad):

  • Know the benefits that will inspire your target audience
  • Spell out the problem; Create a meaningful, believable, discrete call-to-action
  • Tell a compelling story with emotional triggers that incline the donor to create a happy ending
  • Learn how to use stories and statistics for the greatest impact
  • Make it easy for your reader to understand why you're asking now
  • Get your envelope or email opened – killer tips
  • Get your appeal read – writing, editing and design keys
  • Find out which words to use a lot of – and which words to never use!
  • Learn the essential elements of an "I will give to you now!" reply card and landing page

Storytelling Basics For Nonprofits

Thursday, August 21, 2014
1:00 PM (Eastern)

Your nonprofit’s story is your most valuable asset. Your story can inspire action and create change. In addition, nonprofits that tell compelling stories tend to raise the most funds because they have the most inspired and engaged communities.

We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause. 

Key takeaways for this GuideStar webinar: 

  • Understand and define “storytelling” in the context of fundraising
  • Learn the five step process for collecting, developing and delivering an effective story
  • How to develop a storytelling strategy to that enhances your fundraising efforts
  • The benefits of engaging all staff and volunteers in storytelling


That’s it for this month but stay tuned for next month’s free webinar round-up

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. You can subscribe by RSS to get updates by email, so you’ll be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar you’d like to include next month?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email a brief overview (like those above) to lori@wildapricot.com no later than August 22, 2014.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details with us in the comments below.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 30 July 2014 at 8:30 AM
Sorry, this blog post is closed for further comments.

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