5 Hot Links For Associations and Non-profits

Lori Halley 18 July 2014 0 comments

The summer’s here and the weather’s heating up. And it seems to have sparked a lot of hot topics and insightful blog posts for associations and membership organizations.

Here’s a link love Friday round-up of 5 posts offering a taste of some of the freshest non-profit and membership topics that we’ve bookmarked on Apricot Jam this week.

4 Survey Findings That Illustrate A Big Problem For Associations

Since we just released our own 2014 Small Membership Survey Report, this post from Joe Rominiecki (AssociationsNow) caught our attention.  In it, Rominiecki suggests:

One possible solution for associations struggling with membership is rather obvious, but associations seem to be ignoring it. …

Even though 69 percent of associations said their membership grew or stayed the same in the past year in Marketing General, Inc.’s latest “Membership Marketing Benchmarking Report,” I get the feeling a lot of associations aren’t happy with how they’re performing. 

Rominiecki outlines four highlights from MGI’s report. 

How A Good AMS Can Help Trade Associations With Membership

Wes Trochlil (Effective Database Management) admits:

… One of the biggest challenges that trade associations have is that very often, membership in the association hangs on the relationship with one individual at the member-company. (At my associations, we referred to these people as the prime contact, or PC.)

The relationship between the PC and the association was critical, because the PC was the one making the decision every year on whether or not to renew. And what every membership manager at a trade fears is the PC leaving the member-company and having no one else to work with at that member-company. This is where a good AMS can help.

Trochlil outlines three things that “A good AMS package will allow a membership manager to track” and how you can leverage that data for member retention.

I Will Never Join Another Board. Never 

Joan Garry (Joan Garry Consulting) explains:

There’s an entire universe of wonderful men and women – socially conscious, committed to a vast array of causes. They are smart, they have access to funding, and they themselves may have capacity. They have so much to offer the nonprofit community.

Sadly, they sit today on the sidelines, stricken with a debilitating illness.

It’s called Post Traumatic Board Member Disorder or PTBMD for short.

…Curing this disorder must be a core priority of the nonprofit sector. We simply cannot afford talent on the sidelines, just because of previously horrible nonprofit board experiences.

Garry outlines the symptoms of PTBMD and offers a six-step plan for treatment and recovery.

First Impressions Are Critical For Associations

Amanda Kaiser (Smooth The Path) reminds us:

We all talk about the importance of first impressions in dating and love. We even talk about first impressions in the hiring process. Less talked about is the significance of first impressions with members, customers, guests or attendees.

Experts say one of the new currencies of this decade is not money but attention. In this new digital world where users can actually be the product the more users you have the better. At the same time there are more and more demands on our attention. …There is an explosion of choice.

To even make that all important first impression you have to grab their attention – and you only have 8 seconds to do this.

How Mr. T Can Help Your Nonprofit Fundraising. Seriously.

Marc A. Pitman (The Fundraising Coach) offers a short video “explaining one of the most important aspects of fundraising:  shutting up.

This fun video offers some helpful advice for fundraisers.

That’s it for this week’s link round-up - want more non-profit and membership links?

That was just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 18 July 2014 at 8:30 AM

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