Link Love Friday: Number-One Fans, Association Boards and More

Lori Halley 20 June 2014 0 comments

Are you building fan-like loyalty among your event attendees? Do you have a diverse, inclusionary, and distinctively talented board? Are you helping your members see the future?

In this week’s Link Love Friday round-up, we’ve found 5 posts that offer answers to those questions and much more.

Here’s a look at 5 of the top posts we’ve bookmarked on Apricot Jam lately! 

Bringing the Best to Non-profit Boardrooms

Kerry Stackpole (Wired 4 Leadership) suggests:

At the top, non-profit Boards increasingly need a diversity of interests, strategic insight, and closer contact with the member’s universe to deliver meaningful value.

Who sits at your non-profit Board table? The movers and shakers of your profession or industry? Successful, recognized, long-time members or donors? These are the people you need, right? Perhaps, but not as much as you might be inclined to believe.

… When it comes to attracting fresh leadership to the non-profit Board, there are usually a wide range of sources inside and outside the current crop of committee members, committee chairs and volunteers. Recruiting new talents requires you to look in “non-traditional” spots. Is there someone outside your organization—an industry analyst, writer, or vendor, who’s unique viewpoint might yield valuable insight? What about someone recently retired or someone changing fields or specialty in your industry? Nurturing wide-ranging perspectives is key to your organization’s vitality. As a leader, discovering those voices becomes one of your vital responsibilities. 

Stackpole offers five ideas for “creating a diverse, inclusionary, and distinctively talented Board membership”.

Association Boards, Help Your Members See the Future

Deirdre Reid (Voting 2.0) offers highlights from the 2014 digitalNow conference in Nashville, Helping Your Members to See the Future: How to Add Value in Today’s Rapidly Changing World and notes:

At the beginning of the session, we were polled on our organization’s foresight maturity and readiness for change – you can see the questions on page 5 and 6 of the session slides. How does your organization measure up? You must have the right people, processes and tools in place to effectively analyze and respond to trends, possibilities and uncertainties. That means asking the right questions, developing foresight and picking the right strategy to provide value to members.

Consistently providing this value means moving from an episodic to a systematic strategic thinking process, said Tom Hood, CEO of the Maryland Association of CPAs (MACPA). Strategic thinking doesn’t happen once a year in the boardroom; it’s a continual conversation in which members participate.

Reid outlines “a five-step process” designed “to help ...members make sense of a complex and changing world.”

3 Reasons Why Content Marketing Doesn’t Work for Associations

Maggie McGary (Mizz Information) tells us:

…I didn’t see Joe Pulizzi speak about content marketing [at the ASAE 2014 Marketing, Membership and Communications Conference], but ... he pointed out that associations are, for the most part, doing it wrong when it comes to content marketing. He said ... only 26% of nonprofit organizations surveyed think they’re using content marketing effectively. I’m surprised it was that high, to be honest, as I don’t think that most nonprofits think of content as marketing, period, let alone consider themselves to be content marketers at all.

It may seem like an easy fix to someone who hasn’t worked in the association world--just create a mission statement for your content, create a content marketing strategy, then create an opt-in subscriber strategy. Done. Let me get right on that, said every association staffer ever. I mean, never, because this strategy would probably never work for actual associations.

McGary offers "three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations".

Are Your Attendees Also Your Number-One Fans?

Samantha Whitehorne (Associations Now) outlines Greg Topalian’s presentation at the Exhibition and Convention Executives Forum, and notes:

Topalian told attendees that they must build fan-like loyalty at their events to fend off disruptions and continue to succeed. This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. In other words, they want an experience that can’t be replicated elsewhere. “Treat your audience like a community, not a database,” he said. “Your event today has to be more about community and engagement rather than the venue.”

4 Ways Thinking Like a Marketer Will Help Volunteer Retention

Chiko Noguchi (TechImpact) notes:

Despite the efforts of social media networks like LinkedIn, many nonprofits still struggle engaging, gaining, and retaining volunteers. The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Starting to think more like a marketing manager, instead of a volunteer manager, might be just what your nonprofit needs. adopting this mindset, however, is often times more difficult than most imagine. Additionally, understanding what benefits will come as a result of this change in thought process is sometimes difficult to comprehend as well.

Noguchi offers “4 ways your nonprofit will benefit from changing the way they think about how volunteers are engaged.”

That's our round-up - want more non-profit and membership links? 

This is just a taste of the some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 20 June 2014 at 8:30 AM

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