Getting Personal, Building Loyalty, Engaging Volunteers and More

Lori Halley 06 June 2014 0 comments

How is your organization building loyalty? Are you personalizing online content? Do you actively engage and recognize your volunteers? Have you ever considered the “human side of nonprofit measurement and data”? Are you having trouble getting board members to help with fundraising?

In this week’s Link Love Friday round-up, we've got 5 posts that offer insight and ideas to help you answer those questions and more. Here’s a look at 5 of the top posts we’ve bookmarked on Apricot Jam lately!

May 2014 Nonprofit Blog Carnival  

Our link round-up starts by “going to the dogs”.  

Erik Anderson (Donor Dreams Blog) hosted the May Nonprofit Blog Carnival on the theme: “Letting the non-profit sector go to the dogs”.  Erik asked us:

Is there anything more loyal in this world than a dog?If your answer is NO, then perhaps the non-profit sector can learn a thing or two about loyalty from our canine companions.

In response, more than a dozen non-profit bloggers offered up posts on loyalty – from ideas about building loyalty with donors, employees, online community members and more – check out this fantastic round-up of posts.

Getting Personal: Why Your  Association Needs to Do It For Members

In a guest post on the XYZ University Blog, Richard Gott asks:

Why personalize your online content?

Engagement, engagement, engagement!

Structured and robust online planning/strategy development needs to focus on increasing online engagement and forging much stronger relationships with your members. Your online personalized content should help in your journey to convert passive members to engaged advocates, online and offline, who are more likely to vote in officer elections, attend local events and more.

Gott offers some ideas for associations to personalize online content as well as a link to a UK sector research summary: Harnessing the Web 2014.


Engage volunteers, take a page from the magazine

Aaron Wolowiec (Event Garde Blog) suggests:

“Busy.”

I suspect this is the four-letter word you last used in response to the question, “How are you?” … 

And yet it’s incumbent upon each of us to acknowledge those who have helped us build extraordinary careers and give back to our respective professions in meaningful ways. Whether mentoring emerging professionals, serving on boards and committees or simply sharing with colleagues our best practices and lessons learned, every little bit helps. 

Wolowiec offers up 10 “lessons learned” through his experience as a member of an editorial advisory board for a magazine that you can apply to engaging your organization’s volunteers.

Between the Dashboard and the Chair:  The Human Side of Data for Good

In this post, Beth Kanter (Beth’s Blog) explains: 

The Human Side of Nonprofit Data Practice is the Yin, Technical the Yang

Good data practice is not just about the technical skills.  There is a human side to nonprofit measurement and data .  It is found between the dashboard and the chair.   It includes organizational culture and its influence on decision-making – from consensus building on indicators, agility in responding to data with action, and sense-making.   It is the human side that helps nonprofits use  their data for learning and continuous improvement.

Effective nonprofit measurement and data practice requires a balance of both the human side and the technical.   It is like yin and yang, because these seeming contrary ideas and skills sets are actually complementary, interconnected and interdependent. 


When Board Members Say “I’ll Do Anything But Fundraise” | 4 Tips

The always insightful, Pamela Grow reminds us:

It’s easy to kvetch about our board members, isn’t it? See if any of these statements (or all of them) resonate with you:

… “They feel like fundraising is slimy or beneath them.”

“They don’t know how to fundraise but they want to tell the staff what they need to do in fundraising.” 

What is it about boards and fundraising?  And what can you do to create a culture of philanthropy and a board that is genuinely excited about fundraising?

Pamela offers “four tips to get you started…” and reminds us that “building a culture of philanthropy absolutely will not happen overnight. It takes patience, consistency and commitment.”

Want more non-profit and membership links?

This is just a taste of some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising. 

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.


Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

Get a Special Report on Simplifying Membership Management

Enter your email and receive this special report in your inbox.
Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 06 June 2014 at 8:30 AM

Get a Special Report on Simplifying Membership Management

Enter your email and receive this special report in your inbox.
Sorry, this blog post is closed for further comments.

Search: WildApricot.com 

About results ( seconds) Sort by: 
Sorry, an error occured when performing search.