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How to Use Membership Management Software to Recruit Members

Lori Halley 20 May 2014 0 comments

MembersThis is a guest post by Leah Merrill, a Software Analyst for Capterra.

While you may know that membership management software helps your staff keep track of members, donations, and volunteers, are you aware how it can also help you grow those members and perform outreach? 

The growth of your organization is paramount, and having a good membership management system can seriously accelerate that growth. You can integrate your software with social media, use public and private blogs to promote and get the word out about your organization, and set up a great website, all with the help of your membership management system. 

Here are some more features that will help you to improve your member recruitment and retention: 

1. Member Self-Service Website

Most membership management solutions help you build functional, dynamic websites. You will want to make sure that you keep the information on your website updated, interesting, and allow your members to be involved. If you do that, you will keep them engaged, interested in your organization, and spreading the word to others. For example, USGBC Maryland lists events, resources, volunteer opportunities, and a clear way to contact them and also to join. 

2. Content Management System

Posting new and good content is a great way to recruit members by attracting new visitors and showcasing the good your organization does, but you need an efficient way to manage it. A content management system will help you to keep your members involved and looking forward to your great posts, as well as make people want to contribute more great content. This will bring more traffic and potentially convert some of that traffic to new members. While many membership management solutions have built in CMSs, some specifically focus on publishing content on your membership website. 

3. E-mail Marketing

Keeping in touch frequently with your members through e-mail helps you to form deeper relationships with your members, and also provides them with the option to get in touch with you personally. Many membership management systems have email marketing functionalities as well as other marketing features.

4. Public and Private Blogs

You will have lots of opinions amongst your members and volunteers—so it’s best to have a place to put them! Having blogs set up for your members to write about their thoughts and opinions within your online community will make it easy for them to share those thoughts and opinions with the other members, and promote a deeper sense of community which can result in more members through word of mouth, or through additional traffic to all of those of member blogs. Many systems include features for creating a blog. 

Know of any other great ways to use software to recruit members? Add them in the comments below!

This guest post is by Leah Merrill. Leah is a Software Analyst for Capterra, where she specializes in helping membership administrators find membership management software. When she’s not helping associations and nonprofit organizations find the right software on the Capterra Membership Management Blog, you’ll find her reading, writing, and spending time with her family and friends. Follow Capterra for membership management and nonprofit news on Twitter @CapterraMemMgmt.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Tuesday, 20 May 2014 at 8:30 AM
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