Spring is finally here! Is it time for a little website spring cleaning?
We all know that first impressions really DO count. In fact, research has confirmed that folks visiting your website form an impression in one-twentieth of a second, influencing their rating of the site. So it makes you wonder - what are potential members, supporters or donors thinking about your website? Does it inspire trust? Are they motivated to stay a while or come back for more?
Is it time for a little refresh?
We’ve offered up a few posts on the importance of keeping your website copy fresh and tips for serving up satisfying website content. But it’s more than just adding some new content. With the arrival of spring, and the requisite home, office and garden clean up, maybe now is a good time to think about a little spring cleaning on your website. For example, you might want to:
- Clear out and tidy up
- Tune up the working parts
- Do a content clean-up
- Freshen up your look for spring
We’ve created a Website Spring Cleaning To Do List - to help get you started. This free resource in our Membership Knowledge Hub, offers a quick checklist you can use to identify some tasks that might help enhance your site so it grabs your visitors’ attention and builds trust.
Have a look at our “To Do” list and let us know if we’ve missed any important steps you should take to freshen up your site.