So Long LinkedIn Products & Services Tab

Lori Halley 09 April 2014 0 comments

Over the last few years, we’ve talked a lot about how membership organizations can use LinkedIn. We’ve also demonstrated the power of LinkedIn recommendations – in fact, we currently showcase these recommendations on our website’s home page!

Now, LinkedIn has announced that:

as of April 14, “the Products & Services tab will be removed from all LinkedIn Company Pages.”

They are “retiring” the products and services page, along with all of your recommendations!

I love that term – retiring. They've served their purpose and are now out to pasture. The reason, as stated in the LinkedIn Help Center, as well as in the emails they have been sending to users, is that they are “making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers.” 

So what does this mean for you and your organization?

Here’s what the LinkedIn Help Center suggests:

Your Products & Services tab will be removed on April 14, 2014. Until then, you can edit existing products and services, but the ability to add new products and services will no longer be supported.

If you're a Company Page admin, you can save recommendations by copying them from the tab into your own document. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you'll need to get permission from the individual who made the recommendation.

In a separate note, they suggest: “If you have recommendations you would like to keep, you can ask Customer Service to give you a hand.”

New alternatives to your products & services tab

LinkedIn offers the following as alternatives to your products & services pages:

  • Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.
  • Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).

What are your plans?  How will you replace your products & services content?  And how will you capture and feature recommendations going forward?

Share your thoughts in the comments below.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 09 April 2014 at 8:30 AM

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