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36 Free Non-profit Webinars for April 2014

Lori Halley 31 March 2014 0 comments

We’ve found a crop of 36 free non-profit webinars springing to life for the month of April! This month's round-up includes webinars to help non-profits grow support and bigger gifts; tips and tricks for seeking grants; non-profit CRM strategies; how data and volunteers can save the world; social media; non-profit tax law and more.

Take a look through the list of webinars below and share this with your friends and colleagues. 

If we’ve missed a free non-profit webinar, please add a brief note in the comments section below. 

Wild Apricot Product Webinars

Here are the product webinars we’re offering this April:

Featured this month: 

Version 5 Overview

In preparation for our release of Version 5, we are hosting a webinar to preview some of the exciting enhancements coming soon. This session will offer a pre-recorded video that will explain what's new in Version 5 of Wild Apricot, and how the upgrade process will work followed by a live Q&A

This webinar will be offered on: 

Getting Started With Your Wild Apricot Account 

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

If you have any questions, be sure to ask them in the Q&A session at the end! 

This webinar will be offered on:

Managing Your Membership Database in Wild Apricot 

This free one-hour webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

This webinar will be offered on:

Here are the rest of the non-profit webinars in chronological order:

How to Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

Tuesday, April 1, 2014
3:00 PM – 4:00 PM (Eastern)

There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos!

Take-aways for this 4Good Webinar:

  • The 6 things that make a great nonprofit visual;
  • Examples from nonprofits that are making and sharing eye-catching graphics;
  • Free or low-cost tools that do not require any technical knowledge to use!

A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts 

Wednesday, April 2, 2014
3:00 PM – 4:00 PM (Eastern)

This 4Good webinar is all about how strategic donor-centered stewardship will improve your donor retention. This is big! If you can retain just 10% more of your supporters you can increase their lifetime value by 200%.

Are you even measuring donor retention, or just dollars raised? The problem with the latter is that it can mask trends that could destroy your organization’s ability to sustain itself over time. One time major donors can zoom in and plug holes, but not forever. You need a solid, loyal base of supporters who stick with you through thick and thin. 

Hopping onto the expensive donor acquisition treadmill is a thankless pursuit. You’ll bring in new one-time transactions. But you’ll lose them again just as fast. So you’ll keep running and running on that treadmill, getting nowhere, until you actually start sliding back.

Want to change this scenario? Want to get off the treadmill and march forward with confidence? You can, and you will. Get started with this webinar! 

What to Do When Crisis Threatens – How to Turn Your Organization Around 

Wednesday, April 2, 2014
1:00 PM – 2:00 PM (Eastern)

This 4Good webinar will focus on using tested and proven human and technological tools, available to everyone, to meet agency life-threatening challenges from funders, media, and lawyers to renew the agency, safeguard funding, reinvigorate staff, and improve governance using lessons from three New England examples of successful interventions in major social sector organizations threatened with dissolution.


  • What should be your first reaction as Board or staff when you open the newspaper and see your organization on the front page, and NOT with complements?
  • What does a Corrective Action Plan look like?
  • What's the proper role of the Board in a crisis?
  • Why are core values important in a crisis and how do you re-discover them?
  • Why is governance so important during these times?

The Future of Volunteer Management 

Wednesday, April 2, 2014
2:00 PM – 3:00 PM (Eastern)

Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, in this CanadaHelps.org/MyCharityConnects webinar as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program. 

Tips and Tricks for a Successful Grant Seeking Strategy 

Thursday, April 3, 2014
1:00 PM – 1:45 PM (Eastern)

In this live CharityHowTo webinar we will go through tips and tricks that all grant professionals can use to help implement a successful grant seeking strategy in their organization. We will look at specific examples of how these tips can and have been successfully used so you can consider how to best utilize the information within your own organization. In this webinar you’ll learn:

  • Unique ways to approach grant funder research
  • A variety of methods to start a grant funder relationship
  • Key elements within a proposal to create a compelling story
  • Tips for how to focus on “scoring high”

Four Nonprofit CRM Strategies 

Thursday, April 3, 2014
11:00 AM (PDT)

Nonprofits looking for constituent relationship management systems (CRM) are often enamored by the features and bells and whistles. Successful CRM, however starts with strategy – how does your nonprofit go about achieving your mission?

During this Techsoup.org webinar, we'll review the basic concepts behind CRM, giving attendees a lay of the land. We'll:

  • Review four common nonprofit CRM strategies and do a deeper dive into each.
  • Discuss how your strategy influences selection, such as which features are most important.
  • Look at implementation implications – does your strategy mean you can do it yourself or that you need to engage consultants, for example.

This webinar is best suited for nonprofits and public library staff in the United States, but is open to participants worldwide.

e-Strategy for Your Nonprofit 

Friday, April 04, 2014
10:00 AM – 10:30 AM (Pacific)

This CharityFinders webinar shows how your nonprofit can develop and execute an Internet strategy to further its mission. We'll examine how nonprofits are using the Internet, how they'd like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We'll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO. 

Make Your Annual Report Better 

Monday, April 7, 2014
10:00 AM PDT

This webinar from Wild Woman Fundraising will explore:

  • How to make your annual report look more professional 
  • Secrets a graphic designer knows 
  • How to make donors happy with your annual report, 
  • A NEW resource that can help you make a better annual report 
  • Free graphic design tools 

Grantseeking Basics 

Monday, April 7, 2014
1:00 PM – 2:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

Crowdfunding Events: How to Drive Donations in One Day! 

Tuesday, April 8, 2014
1:00 PM (Eastern)

Online Giving Days. Community Foundations are doing it. Higher Education Institutions are doing it and you can do it too! Organizations across the world have raised up to $25.8 million in one day, inspired up to $3.7 million in offline donations, and reactivated up to 60% of lapsed donors – all while significantly raising brand awareness.  

In this Network For Good webinar, using real-life case studies from organizations both large and small, Kimbia Vice President Lori Finch will show you how easy it is to leverage the multiplying effect social media has on online fundraising and the sense of urgency crowdfunding invokes in order to achieve your goals. 

WHY YOU: What Makes a Great LinkedIn Profile for Nonprofit Professionals 

Tuesday, April 8, 2014
3:00 PM – 4:00 PM (Eastern)

In this session I will analyze an Executive Director's well-developed LinkedIn profile page, highlighting how/what you need to express why you and why your organization. We will go step-by-step from the top to the bottom, with my commentary, on what you want to include in your profile to make it the best it can be.


  • You must have a great LinkedIn profile for both you, your agency, and everyone in the agency
  • Uniformity of brand and voice to the business professional public can be managed using LinkedIn
  • A robust LinkedIn presence is a must if you seek to attract more businesspeople as volunteers, board members, corporate sponsors, donors or new hires.

How Nonprofit Data and Volunteers Can Save the World 

Tuesday, April 8, 2014
1:00 PM (Eastern)

Record-keeping is not an exciting word, and inspires equally drab reactions from nonprofits who work to fulfill record-keeping and reporting requirements. But there's a secret many organizations are just beginning to discover: your data is the key to helping you fulfill your mission - and save the world.

Join VolunteerMatch for this Nonprofit Insights webinar in honor of National Volunteer Week. Erinn Andrews of GuideStar and Lisa Pool of the Technology Affinity Group, who have partnered on the Simplify initiative, www.simplifynow.org, will share how data and record-keeping in the nonprofit sector is becoming so much more than just the IRS Form 990 - and why paying attention to this trend, and engaging volunteers to help you contribute, will help your organization get more funding and support. 

What You'll Learn: 

  • Why is nonprofit record-keeping important, and how is the GuideStar Exchange helping nonprofits do more with their data?
  • How can partnerships like that between GuideStar and TAG (Technology Affinity Group), which resulted in the Simplify initiative, help nonprofits get more funding and support?
  • How can nonprofits engage volunteers to help with record-keeping and making their information accessible?

Strengthening our CORE in Fundraising and Development – Inside-out Strategies for Productivity 

Wednesday, April 9, 2014
3:00 PM – 4:00 PM (Eastern) 

Sometimes we are driving down the road with one foot on the gas, and the other on the brake! In other words, we are our own biggest obstacle to our own success. Join Marcy Heim, Fundraising Coach, for 4 key actions you can take to strengthen your CORE in fundraising and development...where each letter stands for a skill we need to fine tune to be most productive in our fundraising work. Promise - no sit ups included!

Takeaways in this 4Good webinar:

  • why you procrastinate and how to stop
  • how responsibility is different than accountability
  • the importance of focus, and
  • how to ask empowering questions
  • why your vocabulary is important to your success

Your Board as Superstar Storytellers 

Wednesday, April 9, 2014
11:30 AM - 12:30 PM (Central) 

Do your board members talk to their neighbors, coworkers and family about your work? Do they ignite others to attend events, give time AND money? If you feel like you are pushing a boulder uphill to get your board members excited to share client examples or their own reasons for joining your board, you aren't alone. 

In this Nonprofit Hub webinar you'll learn:

  • Why sharing stories is so important for retaining donors.
  • How to help your board identify mission moments and turn them into a story.
  • How to cause your board to WANT to share mission moment examples of your work.
  • Two fun and easy storytelling exercises you can use over and over with your board, community volunteers and staff.

Advocacy and Lobbying: The Rules of the Road for Nonprofits 

Wednesday, April 9, 2014
1:00 PM – 2:00 PM (Eastern)

Involvement in public policy issues is a must for many nonprofits working to effectively implement their missions. But many nonprofits incorrectly believe that they are not permitted to lobby or that the rules are so complex that it is safer to just avoid it. In this webinar, we will show how the lobbying rules that apply to nonprofits can be translated into a workable and legally compliant advocacy program.


  1. Understanding of when advocacy is considered lobbying
  2. Guidelines for compliance with lobbying rules of the Internal Revenue Code, government grants and appropriations, and state and federal registration requirements
  3. Tips on setting up systems and controls to ensure compliance
  4. Resources for more information on specific issues

Top 5 Email Fundraising Tips 

Wednesday, April 16, 2014
2:00 PM – 3:00 PM (Eastern) 

Don’t let anyone else tell you otherwise -- email is the workhorse of digital fundraising. It may not be the sexiest of all things online, but email gets results.  Now, think about it.  Is your email fundraising program generating the best return possible?  It’s been estimated that the average value of an email address is close to $15 per year – and that’s just calculating online donations.  Plus, online fundraising continues its year-over-year double-digit growth rate. 

This CanadaHelps.org/ MyCharityConnects webinar will give you the 5 most important strategies for maximizing return on your email fundraising program.  We’ll explore practical examples, pitfalls to avoid, best practices and share industry benchmarks so you can track your success.  Unleash the potential of your email fundraising program and you’ll bring in more dollars online than ever before, and be the new star of your fundraising team. 

Effective Strategic Planning Part 2: Plan Development & Implementation

Wednesday, April 16, 2014
1:00 PM – 2:00 PM (Eastern)

Strategic planning has a dicey reputation for any number of reasons:

1) it often is tedious and time-consuming;
2) the issues it identifies are either obvious or not critical to the mission (or both);
3) the actions it specifies are vague and unmeasurable;
4) it is ignored once the plan is written (or the written plan is never quite finished);
5) it simply adds tasks to an already over-stretched staff;
6) it has no results visible to stakeholders;
7) it does not advance your mission. 

These problems are not inherent to strategic planning; they are signs that it has been done badly. This 4Good webinar will look at how a nonprofit can infuse its mission into the daily activity of staff and board through a straightforward, rigorous, and even morale-building process. It will offer both a structure and tools for planning.

Grantwriters as Strategic Leaders: Your Crucial Role 

Wednesday, April 16, 2014
3:00 PM – 4:00 PM (Eastern)

As a grant professional, you are perfectly positioned to help your organization plan strategically for its grantseeking future. You are the knowledgeable guide who can lead executive and program staff to design work that is attractive to grantmakers. In this webinar, we will discuss ways to "rally the troops" while staying calm, cool, and collected. 

Takeaways for this 4Good webinar:
1. How to make sure everyone is on the same page
2. What questions to ask to get the information you need 
3. Examples of strategizing with staff - before , during, or after the grant award

Proposal Writing Basics 

Thursday, April 17, 2014
1:00 PM – 2:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

Ask The Expert: Everything You Wanted to Know About Nonprofit Tax Law 

Thursday, April 17, 2014
2:00 PM (Eastern)

Nonprofit tax-exempt organizations are subject to a complex array of rules that greatly restrict their activities and impose numerous organizational and operational requirements. Failure to abide by the rules can result in the imposition of unrelated business income taxes, excises taxes on individuals involved in running the organization, and even revocation of tax-exempt status itself.

Unfortunately, the rules are incredibly complicated, difficult to understand, and not written in any one place – which makes compliance even more challenging.

Fortunately, one of the nation’s leading nonprofit attorneys has agreed to answer your questions and help – in plain language – demystify this difficult area of tax law during this GuideStar webinar. Our speaker chairs the nonprofit practice at one of the nation’s leading law firms and is widely recognized for his ability to explain difficult nonprofit legal issues in a manner the layman can understand – something that is always welcome in the nonprofit world!

Proposal Budgeting Basics 

Thursday, April 17, 2014
3:00 pm
 - 4:00 pm

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

  • What is included under the "personnel" section and how to calculate it?
  • What level of detail do you need to include for non-personnel expenses?
  • How do you determine reasonable costs?
  • What types of expenses are considered "overhead"?
  • What other financial documents will funders want to see?

Prior attendance at Proposal Writing Basics is strongly recommended.

Playing By the Rules: Creating an Effective Volunteer Handbook 

Thursday, April 17, 2014
2:00 PM – 3:00 PM (Eastern)

When was the last time you reviewed your Volunteer Handbook or Policies and Procedures Manual? It’s probably been too long. Learn how to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them. A good Volunteer Handbook can also help you better identify and deal with challenging volunteers. Whether you’re just starting to create a Handbook or if you’re looking for best practices on information to include, this webinar will evaluate the Handbook you have and help you create a stronger framework for your volunteer engagement program.

What you’ll learn in this VolunteerMatch webinar

  • How to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them.
  • How to deal with challenging volunteers.
  • How to evaluate the Handbook you have.
  • How to create a stronger framework for your volunteer engagement program.

Show Me The (Unrestricted) Money: Should My Nonprofit Consider Social Enterprise 

Tuesday, April 22, 2014
10:00 AM - 11:00 AM

Savvy nonprofits all across the country are investing in social enterprise to build capacity and reduce their reliance on traditional (and shrinking) funding sources. Is social enterprise a good idea for your nonprofit? It just might be. Attend this fast-paced webinar to learn what social enterprise is (and isn't), dispel typical myths about social enterprise, walk through the 7 steps necessary to go from initial idea to business plan for earned revenue and see examples of social enterprises developed by organizations like yours.

In this Nonprofit Hub webinar, you'll gain a better understanding for the social enterprise process, including how to perform market research and feasibility studies, sales planning, costing analyses and much more.

Social Media: No Longer for Just the Bottom of Your Donor Pyramid 

Tuesday, April 22, 2014
3:00 PM – 4:00 PM (Eastern)

With over 1 billion users, Facebook has emerged as a go-to place for understanding interests. With 250 million users, LinkedIn has established itself as a leading source for career information. Yet, these powerful networks continue to operate at the periphery of most non-profit fundraising organizations.

This 4Good webinar will teach the principles of “Social Donor Management” and how institutions are investing in social media to transform its fundraising efforts and deliver a clear Return on Investment. This session will help your institution align social media with core advancement goals of increasing participation rates, identifying major donor prospects and improving stewardship. 

Creating a Resource Development Plan 

Wednesday, April 23, 2014
3:00 PM – 4:00 PM (Eastern)

Without a clear guide for fundraising activities in your organization it is difficult to convey needed fundraising efforts throughout your organization, engaging all who are able and leveraging the most dollars for your organization. Join Emily Davis, author of Fundraising and the Next Generation and President of Emily Davis Consulting in this 4Good webinar to learn:

  • who to involve in the planning process;
  • steps to take to assess your organization, and;
  • essential elements of any fundraising plan.

Creating a Comprehensive and Engaging Volunteer Training Program 

Thursday, April 24, 2014
2:00 PM – 3:00 PM (Eastern)

What do you volunteers need to know to be successful? This VolunteerMatch webinar will start with the basics and help you understand how to determine what information you should be sharing with your volunteers, and how that can be used to create a curriculum. We’ll then discuss how to present this information in a variety of ways using different delivery methods that appeal to adult learners. Assessing what your volunteers have learned, and creating ongoing training and professional development training for your volunteers will also be covered

“Surround Sound” Fundraising Campaigns 

Tuesday, April 29, 2014
3:00 PM – 4:00 PM (Eastern)

There is no such thing as a single channel person. You, me, our donors, no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their time. 

Take-aways for this 4Good webinar:

  • Which mediums work for fundraising and which are better for friend-raising
  • How to build a successful fundraising media plan, including the timing, the ask, and the creative
  • How to set up tracking so you can accurately assess the success of your surround sound campaign

Ten Steps to a Results-Focused Team 

Wednesday, April 30, 2014
1:00 PM – 2:00 PM (Eastern)

Do you ever feel like the members of your team are rowing their own individual boats? Do you wish everyone on your team "rowed" in the same direction?

Results-focused teams can take work - and they're worth it. When it comes to achieving your mission, a well-focused team, clear in its role with a strong sense of ownership, is an unbeatable force for positive change. 

During this 4Good webinar, participants will learn:

  • How to increase your team's alignment with your organization's mission, strategies and tactics
  • The ten steps to building a results-focused team
  • How to implement self and team accountability and ownership  

Fundraising the SMART Way: Who’s Good Enough for You? 

Wednesday, April 30, 2014
3:00 PM – 4:00 PM (Eastern)

Want to revolutionize your fundraising? Figure out which donors are right for you. Concentrate on the ones who give, advocate, and adore your nonprofit, its mission, and its programs. Avoid those DOA's - donors who are dead on arrival - who make you sorry you won their gifts in the first place. Sounds easy, right? So why do the data tell us that more than 65 percent of development professionals report that they lack documented criteria for qualifying prospects, and investing time in those with the highest potential for donor lifetime value? 

Documenting your qualifying criteria, your ideal-donor profile, is one of the most dramatic and productive things to do if you want to revolutionize your fundraising. Your SMART Way Prospect Scorecard goes way beyond conventional criteria about wealth profile and giving history. It also describes your best funders' qualitative characteristics, their motivations for giving, and even shows you where their "danger signs" may lie.

In this second 4Good webinar in our series Fundraising the SMART Way: Why We Need a Fundraising Revolution, we'll show you why the Scorecard will buy back time you'd otherwise squander trying to win over the wrong prospects, and how you can start the process of building your own Scorecard, the one that will be unique to your nonprofit organization.

Google Analytics 101

Wednesday, April 30, 2014
2:00 PM – 3:00 PM (Eastern)

Google Analytics is a web analytics tool that allows website owners big and small to monitor activity on their site.  In this CanadaHelps.org/ MyCharityConnects webinar, Kathryn will share the fundamentals of Google Analytics and how to use the data to better understand the way users interact with your brand online.  Topics range from getting GA setup properly on your site and basic navigation to understanding traffic sources and tracking conversion goals. Whether you are interested in making more informed marketing decisions or simply want to better understand visitors to your site, Google Analytics, and this session, are for you. The presentation will be followed by 15 minutes for questions.

That’s it for this month but stay tuned for next month’s free webinar round-up 

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. You can subscribe by RSS to get updates by email, so you’ll be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar you’d like to include next month? 

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email a brief overview (like those above) to lori@wildapricot.com no later than April 18th.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details with us in the comments below.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 31 March 2014 at 8:30 AM
Sorry, this blog post is closed for further comments.

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