Link Love Friday: Comedienne as ED; Association Size Matters; & More

Lori Halley 14 March 2014 0 comments

Spring is just around the corner – or so they tell us.  But many of us have had more cold weather and snow again this week! If you’ve got the late winter blahs, stay inside and check out some great membership and non-profit blog posts to brighten your day and inspire you.

Here are just 5 of the posts that we’ve bookmarked on Apricot Jam lately.

Nonprofit executives: fundraising advice, tips and exhortations

Marc A. Pitman (the fundraising coach) explains:

Since both Valentine's Day and Presidents' Day are observed in February here in the USA, we're taking a look at the "care and feeding of nonprofit CEOs." We know in CompassPoint's recent national survey of nonprofit fundraising, that CEO's are particularly feeling the pressures of tightening budgets and diminishing fundraising results. If our nonprofits are going to thrive, we need these men and women to have the support and staffing to carry out their missions with full funding.

So I dedicate this month's Nonprofit Blog Carnival to these leaders.

Marc’s round-up for February offers more than a dozen posts about: working with CEO’s; posts to CEO’s; and posts about how ED’s and fundraising aren’t always a perfect match.

The Five Attributes of a Great Executive Director

Joan Garry (joangarry.com) tells us:

Like many of you, I spent the evening with Ellen on Sunday night (Oscar telecast.) But while you were watching her deliver pizza to Meryl Streep and retweeting her selfies (did you know that this image is now by far the most retweeted photo ever?) I was thinking about how great an Executive Director she would be.

A comedienne as an Executive Director. I’m kidding, right? I mean, as far as I know she’s never run a nonprofit. How could she possibly have the needed skill set?

I propose it makes no difference. What makes a great Executive Director isn’t so much about skills as it is about attributes.

Garry outlines the 5 attributes she believes make a great executive director.

Renew Your Renewal Program

Tony Rossell (Membership Marketing Blog) reminds us to “focus on the critical area of keeping your current members by improving your renewal efforts.” He notes:

Even small improvements in the renewal rates for an organization can have a dramatic impact on the overall membership.  For example, going from the average individual association renewal rate of 79% to an 85% rate, increases the average tenure of your membership from 4.76 years to 6.66 years. That’s a 40% jump in tenure for a 7.5% lift in renewal rates.

Rossell offers 5 ideas for “adjustments you can make in your renewal program that will pay immediate dividends.”

Survey:  Size Matters When Running an Association Today

Katie Bascuas (Associations Now) notes:

A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices.

The larger your operating budget, the more confident you probably are in this market. At least if you are an association, according to association management company Virtual, Inc.

Based on the results of its “2013 Association Operations Survey,” Virtual found that 70 percent of mid-size associations (those with annual revenue between $500,000 and $3 million) and large associations (annual revenue of $3 million or more) reported now is a good time to be running a membership organization.

Bascuas offers highlights of survey findings on: Finances; Human Resources; Social  Media and Communications, and Technology Management.

7 Ways for Nonprofits to Make the Most of Google Hangout

In a guest post on the NTEN Blog, Renee Alexander suggests:

Google Hangout is a super easy way to hold video conferences with multiple individuals or groups of people. In addition to being easy, it is accessible to all of your employees, constituents and volunteers as anyone with a Google account can take part in a Hangout without having to download any additional software or sign up for anything new.

With the ability to video chat with up to 10 people or accounts, Hangout (technically “Hangouts,” but most folks seem to drop the s) is a great option for personal live chats with key stakeholders. Skype, which has offered video chat for longer, limits you to two participants for a free account. Google has a great tutorial on how to use Hangout. 

Alexander offers “7 ideas for putting Hangout to work for your nonprofit or cause”.

Want more non-profit and membership links?

This is just a taste of the some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 14 March 2014 at 8:30 AM

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