When Event Technology Sends You Running For Cover

Lori Halley 26 February 2014 0 comments

Earlier this month we offered up our take on some of the Big Trends Impacting Events for 2014. As we suggested, it’s pretty clear that technology is changing events and creating “a new normal”. However, for the many volunteers and staff at non-profits and membership organizations, it can be difficult to keep up with the rapidly changing technology evolution. And with so many details involved in managing events, the multitude of technology choices may send some folks running for cover!

But technology can help with the planning, promotion, and overall success of your event. And let’s be honest, there’s no turning back - so we need to embrace the technologies that best suit our event participants’ and our organization’s needs.

We can all agree that the way we plan, promote, host and follow-up our events today is vastly different (and I'd suggest very much improved) than it was ten years ago.  For example:

  • We used to mail out event invitations, now we can email and use social to promote events.

  • We used to print and mail brochures, but now participants should be able to get the information they need online.

  • We used to attend events based on impulse, now we attend if our peers do.

New article: Time for New Event Management Software? First Try Optimizing Existing Tech

But before you start looking at all of the available tech tools, it’s important to first understand the trends that are driving new event technologies. You also need to “Determine what your organization needs most” and “Look at your existing technology” to see if there are ways to optimize existing tools to enhance your event planning and the ultimate experience for your event attendees.

The latest events article in our Membership Knowledge Hub offers tips and ideas for:

  • Identifying which trends your organization should focus on this year
  • Using your event management (or membership management) tools and contact database to their fullest capacity
  • Optimizing your website for event promotion and registration
  • Optimizing social networking capabilities
  • As we suggest in the conclusion of this article:

Don’t let event technology send you running for cover

Technology can help you increase your event’s success and improve your event planning, promotion and management effectiveness. So embrace it, but be sure to start by checking out the tech tools you are already using to ensure these are being fully optimized before you get overwhelmed with the multitude of new media technologies.

You can read the full article here: Time for New Event Management Software? First Try Optimizing Existing Tech.
 

Image source:  Clock...with time for new technology - courtesy of BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 26 February 2014 at 8:30 AM

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