Link Love Friday: Events & Meetings Round-up

Lori Halley 14 February 2014 0 comments

Happy Valentine’s Day!

To help celebrate this special day, we’re offering a whole lot of link love. Since our theme this month is meetings and events, this week’s linkfest highlights 5 of the posts we’ve bookmarked on Apricot Jam that offer tips, ideas and inspiration to help make your 2014 events the best ever.

In-person events are not a thing of the past. They just need better attendee marketing!

In this guest post on the Membership Engagement Blog, Scott Oser suggests:
I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and seminars. While this may be true in some cases it is definitely not true at every organization. I firmly believe that with the right programming and smart marketing face-to-face events can be as effective as ever. This article is going to give you some tips to greatly increase your chances of having an incredibly successful meeting in the near future.
Oser offers 6 practical tips and examples to help you develop “a marketing plan that is more effective from a human, financial and response perspective.”

8 Ways to make events more relevant in 2014

 
Kristi Casey Sanders (Plan Your Meetings) asks:
WHAT ARE THE BIGGEST MEETING TRENDS FOR 2014? From what we hear, they’re streamlining, going back to basics and creating fun, relevant experiences. It’s no longer about what’s new, it’s about what works and what truly makes meetings better — and that means planners have be creative.

At our PYM LIVE Houston event in mid-November, we asked meeting planners and suppliers to answer these questions: “What would make meetings better? What are some fun things you’ve seen or done that worked?”

Kristi outlines a list of 8 “fun things” the meeting participants outlined that they’d “seen or done that worked”.

Helping Conference First Timers And Solo Attendees Move Beyond Hello

Donna Kastner (Velvet Chainsaw’s Midcourse Corrections) suggests:
Imagine that you’re a first-time attendee at a conference that draws thousands.

To make matters even more challenging, you’re flying solo. No safety net of colleagues to meet-up with every now and then.


…According to Exhibit Surveys, 38% of those attending conferences and trade shows are first-timers. While it’s tough to gauge the percentage of solo attendees, with travel budgets getting more scrutiny, there’s no doubt this segment is growing. If you were to combine the first timers and solo attendees, I’d hazard a guess that better than half of your attendees are light on connections at your conference.


Technology advances have made it easier for attendees to find like-minded people, but we need to prime the pump and tap technology in smarter ways to help them.

Kastner offers 5 tips to help in “Connecting Solo/First-Timers To Others”.

A New Approach To Improve Networking at Conferences

Julius Solaris (Event Manager Blog) tells us:
A new research gives fresh insights to improve attendee networking at meetings and conferences.

… The research is called ‘Cutting edge: A network approach to mixing delegates at meetings’and was carried by Federico Vaggi, Tommaso Schiavinotto, Jonathan LD Lawson, Anatole Chessel, James Dodgson, Marco Geymonat, Masamitsu Sato, Rafael Edgardo Carazo Salas, Attila Csikász-Nagy from several universities and foundations in Italy and the UK. Essentially the paper is about how a group of scientists used science to improve collaboration among attendees of a scientific meeting.

The methods (I’ll cover them in depth in the next sections) involved speed dating and playing with degrees of separation, the result was 87.5% of attendees being very enthusiastic about the event.

How One Planner Performed Reconstructive Surgery On A Meeting

In this article Barbara Palmer (PCMA’s Convene) tells us:
Planner Tina Squillante took a standard classroom-style medical meeting and, by applying lessons she learned at PCMA Convening Leaders, blew it out of the water.

… It's not easy to change a meeting that's been done the same way for many years — much less a learning paradigm that's been in place since the 13th century.

...Squillante eventually would identify 10 key elements in her plan to reinvent AST's meeting. But one of the most basic challenges was to remove, as much as possible, the barriers between presenters and the audience — to get rid, she said, of the “talking head.”

Want more non-profit and membership links?

This is just a taste of the some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Bicycle chain heart - courtesy BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 14 February 2014 at 8:30 AM

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