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What’s Different About Small Membership Organizations?

Lori Halley 10 February 2014 0 comments

Last year, through our inaugural Small Membership Insight Survey, we offered up a wealth of insight into the world of the smaller and mostly volunteer-led membership organization.  The 559 survey participants helped us develop a clearer picture of what small membership organizations look like; who is leading them; how “size matters; funding facts; and much more.

2014 Small Membership Survey Launched

Today we launched the 2nd annual Small Membership Survey - and we hope you’ll participate! 


With the information we gather this year, we’ll be able to compare the findings and identify trends year over year. The 2014 edition will look at many of the same topics as last year, such as:

  • Does size matter? What’s different about small membership organizations?
  • Renewal rates
  • Funding sources

Key challenges small organizations face

But we’ve also added a few survey questions on topics requested by last year’s participants, including:  

  • Methods of recruiting and retaining board members
  • Effective tactics for member engagement
  • Key sources of non-dues revenue

Please participate

If you are a volunteer or staff member of a small association, club or other membership organization we hope you’ll participate in our survey.  It will only take a few minutes of your time - but by participating you can register to receive the final report so you can gain insight into and benchmark against your small membership peers.

Please participate and share this link with other small membership volunteers and staff.

Image Source:  Conference - courtesy of BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 10 February 2014 at 8:30 AM
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