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Link Love Friday: Measurement, “Unmembership” and More

Lori Halley 06 February 2014 0 comments

For our Friday link round-up, we’re highlighting 5 of the blog posts we’ve bookmarked on Apricot Jam this week. These posts offer insight into nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board.

January 2014 Nonprofit Blog Carnival: Measurement and Learning

Beth Kanter
 (Beth's Blog) hosted the January Nonprofit Blog Carnival “on the topic of measuring your nonprofit’s marketing or communication strategies.” Her post offers a round-up of submissions from “some awesome nonprofit bloggers” on topics such as: “Various Steps of the Measurement Process”, setting goals, benchmarking, picking metrics, selecting tools, “making sense of your data” and much more.

Is unmembership the future of associations?

Adrian Segar
(Conferences that Work) asks:

“Unmembership? What’s that?” It’s a word invented by my creative friend Mitchell Beer during a wonderful ninety minute coffee break during the 2014 PCMA Convening Leaders conference a few weeks ago. Let me explain.

First, some definitions. In this post I use the term “formal member” to refer someone who has paid dues to be an association member, while “informal members” are those people who would currently consider themselves to have a significant connection with an association. Unlike informal membership, the exact number of formal members of an association can be quantified at any moment from an AMS report. Associations that have no formal members use what Mitchell calls an unmembership model.

Why Online community is About More Than Community for Associations

Maggie McGary (Mizz Information) tells us:

There’s been a flurry of attention over a recent Associations Now story about how Doximity, a private online community for physicians, is outpacing the AMA in terms of membership. ...The thing is, online community is about much more than networking, as Doximity and other similar professional communities illustrate.

While obviously Doximity won't replace the AMA, it does showcase a vulnerability that's real for associations: online community is big business these days. Really big business for Doximity, whose current estimated value is $80 million. Still think online community is just about conversations?

Rethinking the Printed Newsletter: Did You Jump to email Too Soon? 

Joanne Fritz
(Nonprofit.about.com) suggests:

Nonprofits have been rapidly kicking the print newsletter to the curb.

And it's understandable. Email newsletters are much more cost efficient. No paper, no postage, no printing. But, if newsletters are used as fundraising tools, that cost efficiency is misleading, given that print newsletters actually bring in much more money. Newsletters, especially paper ones, can be money makers rather than net losses.

Is Your Board Bored? How to Inspire, Excite and Direct Your Board to Success 

Richard Perry and Jeff Schreifels
(Veritus Group) tell us:

My goodness. I’ve been to so many major gift meetings lately with non-profits who tell me their board meetings are a complete drag. “It’s like we’re all just going through the motions and no one really wants to be there,” one development professional told me. “Why are we even meeting? Nothing seems to get done anyway. We’re languishing.”

Any of this sound familiar to you?

I hope not, but I’m afraid it’s pervasive in the non-profit community. In the best of worlds, your board members are your biggest advocates, strongest financial supporters and connectors to others. There is almost nothing more amazing then seeing a board that is on fire! But it’s deadly if your board is, well, …bored.

If your board needs a spark, a stoking of the embers to get the fire roaring again, I have some ideas for you.

Want more non-profit and membership links?

This is just a taste of the some of the membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. For more, you can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.


Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 06 February 2014 at 4:21 PM
Sorry, this blog post is closed for further comments.

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