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Fundraising With Businesses - A Must-read for Non-profits

Lori Halley 27 January 2014 1 comments

Are you "stymied in [your] quest to raise money from businesses”? Are you letting opportunities slip away”?

Joe Waters' new book - Fundraising With Businesses: 40 New and Improved Strategies for Nonprofits - can help. 
With his latest book Joe Waters “aims to help nonprofits to think big about fundraising with businesses by expanding the opportunities for partnership.” 

So much more than sponsorship

Joe says he wrote this book for “all the nonprofit professionals who answered, “I don't know” when [he] asked them what type of fundraiser they would propose to a potential business partner."

If you thought a basic sponsorship was the only way to partner with business, this book is an eye-opener. For example, you may be familiar with donation box or payroll deductions, but have you considered (or heard of): 

  • Check-in to Give
  • Halopreneurs
  • Hashtag Fundraisers
  • Dollars for Doers
  • Pin-to-give

These are just a few examples of the 40 (count em!) ideas for working with businesses.

40 inspirational and actionable strategies

While Joe is rumored to have a “wicked Boston accent”, what I like is his straight-talking, no-nonsense writing style. And his new book is no exception.

This book offers both inspirational and actionable ideas – with actual case examples that help you wrap your head around these strategies. There are also practical tips and steps to take in getting started with each of the fundraising ideas. As an added bonus, each chapter has a QR code as well as a URL that links to a Pinterest Board (see example here) full of ideas.

“Just because you're small doesn't mean you have to think small.”

Joe notes that he wrote this book for small non-profits, and speaks from and uses examples from his own experience (working for the local chapters of two voluntary health organizations, selling memberships for a local chamber of commerce and underwriting for Boston's public television station). But he wants to inspire small non-profits to think big and beyond the traditional forms of fundraising with businesses.

But while he’s also the author of Cause Marketing for Dummies, Joe was careful NOT to use the phrase “cause marketing”. As he notes: “instead of asking what cause marketing is, companies ask, “Which nonprofit should I work with?”“How should I work with them?” You don't need to be a sales expert to know that these are great questions for prospects to be asking.”

Joe also cautions that while partnerships with businesses are "win-win", they are also about “work-work, which means neither partner gets a free ride. ...Good partnerships between a nonprofit and for profit are engaging, ongoing and valued.”

Seven Steps for Success

Along with 40 amazing strategies, Joe’s book concludes with “Fundraising With Businesses: Seven Steps for Success” (Chapter 41). I especially like the information he provides in “Focus on Building Your Brand” – understanding that “powerful non-profit brands are like magnets…companies flock to partner with them”. Another favorite was: “Put Your Boxing Gloves On” – which offers tips on “how to position your organization for success when you have competition.”

Check out Fundraising With Businesses: 40 New and Improved Strategies for Nonprofits

As Joe Waters says so aptly in this book: “The time is ripe for nonprofit and business partnerships. This book will give you the tools you need to succeed!”

You can read a free chapter, check out reviews or find links to buy the book on Joe’s website – Selfish Giving here: http://www.selfishgiving.com/book/

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 27 January 2014 at 8:30 AM


  • Roy said:

    Sunday, 16 February 2014 at 8:45 PM
    There are many crowdfunding sites out there that would be helpful for raising money as well. My favorite so far is rockethub. They are partnered with A&E, A&E picks certain businesses from there and showcases them on their television channels. Just thought I would give my 2 cents.

    <a href="http://www.rockethub.com/projects/39929-grow-our-family-business-and-get-an-original-work-of-art">Rockethub</a>
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