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5 Links We Love: Virtual Volunteers, Website Resolutions and More

Lori Halley 24 January 2014 0 comments

This week’s Apricot Jam link round-up offers insight into:  the future of volunteerism; resolutions and tips to consider when refreshing your website; ideas that “get people talking about you”; and the “ONE big thing” non-profits must do for success in 2014.

Check out 5 of the top posts we've bookmarked this week:

The future of Volunteerism is Virtual AND Mobile: Part I

Tobi Johnson
(Tobi’s Volunteer Management Blog) suggests:

In recent years there has been a fair amount of discussion about virtual volunteers and how to engage them in the work of nonprofits. However, little has been written about the changing nature of the workplace and how technological advances may directly affect how we lead volunteers.

…New realities also offer new chances for volunteer engagement.  Imagine how a mobile, technologically-equipped volunteer corps might add value in these scenarios (all do-able with today’s technology)…

In the post,Tobi offers insight into the “Changing Volunteer Workplace”; outlines some “New Opportunities for Volunteer Programs” (e.g., video meet ups, Smartphone apps, etc.) and “New Volunteer Leadership Skills”.

Planning to update your website for 2014?  Check out these two posts:

It’s Not About You

Ephraim (fundraisin is fun) reminds us:

Your organization has committed time and funds to redo your website. You’ve hired a web devel team and their designer is top of the line. You work with your marketing/fundraising team, management colleagues and maybe even supporters to map the site and consider menu items and content. You have everyone’s input and you’re awfully excited to get started.

Stop and remember: You’re not the user!

The fact is that your website may be ABOUT you but it’s not FOR you. It’s for supporters, potential donors, people who want to learn more about your activities and anyone else across the vast expanse of the Net who clicks someone’s link and ends up on your site.

Five New Year’s resolutions for your website 

Todd Jamieson (Hilborn Charity eNEWS) tells us:

2014 is finally here! If your charity is like most, your biggest donation quarter is now over and you’re ready to start a new year. You’ve brought in some new donors, and they are excited to learn more about your mission.

One of the biggest challenges you’ll be facing is getting donors to become repeat donors in 2014. According to Leah Eustace of Good Works, the latest statistics show that overall donor retention sits at about 40%, and only 27% will stay with you after making their first gift!

With that in mind, wouldn’t it be smart to make some New Year’s resolutions for your website?

Jamieson outlines “five worth considering”, including “Go on a website diet” and “Make a plan: create an annual content calendar”.

How to get people talking about you 

John Haydon suggests:

Think about the last time you told a friend about a product or a service.

Why did you tell your friend about that brand instead of another brand that does the same thing?

If you’re like most people, chances are you tell friends about brands that do the unexpected. They’re remarkable, not just different.

The same is true for your nonprofit.

If you’re wondering what doing the unexpected looks like for your nonprofit, here are five steps to figuring that out.

ONE BIG THING Your Nonprofit Must do TODAY to Succeed in 2014

Claire Axelrad (Clairification) advises: 

Adopt an integrated inbound marketing and fundraising strategy.

If you don’t know what that means, you’re in trouble. Read on.  If you do know, are you really doing it? It’s time to stop pussy footing around this. 

In the post, Claire explains why this is so important and offers

The 4 Keys to Your 2014 Integrated Marketing and Fundraising Strategy”.

Want more non-profit and membership links?

That's all for today's link round-up, but there are lots more membership and non-profit posts and articles bookmarked on Apricot Jam. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 24 January 2014 at 8:30 AM
Sorry, this blog post is closed for further comments.

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