Thanksgiving Fundraising Year-end Round-up

Lori Halley 29 November 2013 1 comments

Happy Thanksgiving to our American readers, friends and supporters. We’re thankful for your support and hope you’re enjoying a wonderful holiday season. 

Some of you may be suffering a turkey coma from your Thanksgiving feast, but next week you’ll be back at it and many will be dealing with year-end fundraising campaigns.  So to help you out with your last push in December, here's a link round-up with some helpful year-end fundraising blog posts and infographics too!

November Nonprofit Blog Carnival | Giving Thanks and Gratitude

Pamela Grow (PamelaGrow.com), host of the November Nonprofit Blog Carnival, asks:

How can your organization create an “Attitude of Gratitude” and develop a focus on strong customer donor service in your organization?  This month’s Nonprofit Blog Carnival is all about giving thanks for the donors (and volunteers) who make our work possible.  What tips can you swipe?

This Nonprofit Blog Carnival round-up offers 20 great posts with tips, ideas, examples, and suggestions for thanking your supporters.

Year-End Fundraising Checklist for Nonprofits 

In a guest post on John Haydon’s blog, Nancy Schwartz (GettingAttention.org) tells us:

December is the hands-down most powerful month to fundraise and to strengthen relationships for the year to come.

So stop cranking it out right now—for one to two hours—and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or need to re-tool pronto to wind up strong…

… No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today.

13 Secrets of Holiday Fundraising Online

Katya Andresen (Network for Good) suggests:

If you're a procrastinator and are only just revving up your online fundraising, don't worry. The best is yet to come! Most people do their online giving at the end of December, so you still have time for success.

As you think about how the best approach for your year-end fundraising outreach, let these 10 steps guide you. What I love about this list, adapted from The Procrastinator's Guide to Year-End Fundraising by Sea Change Strategies and Care2, is that it doesn't just tell you how to get a gift—it shows you how to keep the donor in a lasting relationship with you. (I've also included my own three bonus tips!)

The Anatomy of an Ask 

Lyndsey Hrabik (Nonprofit Hub) tells us:

One wrong move and the alarms … will … sound.

Sound epic? That’s because it is. When you were a kid, shaky and uncertain hands would make the alarms sound in the game “Operation.” Brush up against the side of the game and your turn was over.

And as a nonprofit professional today, the game Operation is a whole lot like the big fundraising ask. One wrong move, and you could blow it. But if you understand what your audience is looking for and how to ask for donations, you’re one step closer to fulfilling your NPO’s mission.

Hrabik offers a fun infographic – Anatomy of an Ask – Getting Inside the Skill of Successfully Asking for Donations – based on the game Operation (takes me back!)

Tips to Maximize Your End-of-Year Fundraising

Beth Johnson (SalsaLabs.com) asks:

Did you know organizations could raise 40% of their individual donations in the month of December by maximizing their end-of-year fundraising appeals?

Johnson offers some tips and a fun infographic to help guide your end of year online fundraising.

Three Ingredients for Successful Year-End Fundraising

In this guest post on the npEngage blog, Allyson Kapin (Rad Campaign) suggests:

Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

Kapin offers “some good data and examples for your fundraising team”, including information, screenshots, the three ingredients as well as year-end fundraising examples.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.


Image source:  2013 end and 2014 way sign - courtesy of BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 29 November 2013 at 8:30 AM

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Comments

  • Jeff said:

    Friday, 29 November 2013 at 9:55 AM
    No act of kindness, no matter how small, is ever wasted.
Sorry, this blog post is closed for further comments.

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