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Events Link and Video Round-up

Lori Halley 08 November 2013 0 comments

This week’s round-up is all about events. This collection of posts and video offer ideas on “designing a learning experience” that convinces members to attend; increasing attendee engagement; getting more corporate sponsors for your fundraising event; and tips for tweeting from an event.

First, here are two recent posts from the Meetings Blog at Associations Now by Samantha Whitehorne:

Event Planning: Why The Learning Experience Matters

How do you convince members to attend your association’s in-person conferences and other events when both education and networking are available for free online?

...Well-known keynoters, high attendee numbers, and hundreds of education sessions are nice, but they don’t guarantee a successful meeting. What does? Designing a learning experience your members can’t re-create or find elsewhere. Take a cue from two associations that have been there, done that—and ended up with more engaged attendees.

In this post, Whitehorne outlines how the National Association of Secondary School Principals and the Society of Pharmaceutical and Biotech Trainers created "a learning experience for attendees that they’d be unable to find at any other industry conference.”

Give Your Meetings A Competitive Edge 

Associations are holding competitions during their meetings and events to not only celebrate their industries but also to engage the next generation of members.

In this post, Samantha Whitehorne offers three examples that demonstrate “how holding a competition during your meetings and events can increase member engagement or even get your new or younger members interested and involved in your industry and association. The added exposure of your members to industry leaders can also lead to job opportunities for participants.”

Increase Conference Attendee Engagement And Participation At your Next Event 

Jeff Hurt (Velvet Chainsaw’s Midcourse Corrections) asks:

Have you ever attended a conference by yourself and you didn’t know anyone there?

If you have, you've experienced a range of emotions from anticipation to anxiousness to concern.

If no one acknowledges or welcomes you when you first step onsite, you may feel like an outsider. Conferences can be some of the loneliest places in the world.

In this post, Hurt offers “nine tips repurposed from a 2010 post on how to encourage involvement, engagement and participation at your next event.”

How To Get More Corporate Sponsors For Your Fundraising Event

This short video from Shanon Doolittle suggests a new way of thinking about corporate sponsors and offers “quick tips for activating more corporate sponsors” at your next fundraising event.

In the video, Shanon explains that you need to:

  1. See corporate sponsors as part of marketing not philanthropy
  2. Involve sponsors in benefit planning process - what works for them? - develop benefits that drive value for the corporate sponsor
  3. Offer a unique opportunity for sponsor follow-up (and she offers some suggestions)

How to Tweet From an Event 

Julius Solaris (Event Manager Blog) offers a great infographic from Adam Kolburn (Social@Ogilvy) that provides some basic tips for tweeting at events.

Solaris suggests: “It is very simple (maybe too simple) but that is the beauty of it. It is a great share with your attendees especially if they are approaching event tweeting for the first time.”

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 08 November 2013 at 8:29 AM
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