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Help With Membership Renewal Letters and Emails

Lori Halley 28 October 2013 0 comments

Have you reviewed and updated your renewal letter or email for your upcoming membership renewal campaign?

For many organizations, the membership renewal letter or email is the key tool in your renewal toolbox. After all, if retaining members and keeping them active and engaged is critical to your organization’s success, it might just be the most important communications piece you’ll send this year! 

2 new resources to help with renewals

We’ve developed two new resources with ideas and tips to help you develop a truly effective membership renewal letter or email this year. 

8 Tips for Improving Your Membership Renewal Letters and Emails: 

This article offers some thoughts on crafting a renewal letter or email that offers up an emotional connection and a sense of membership value to remind members why they joined in the first place. Here’s the list of tip topics:

  1. Make them personal and powerful
  2. Customize your message for added impact
  3. Make sure the salutation isn’t a show stopper!
  4. Show me the benefits
  5. Make the ask urgent and honest
  6. Make it easy for them to renew
  7. Renewal Reminder de Rigeur
  8. Don’t forget to say thanks and set the scene for the coming year

Membership Renewal Letter Checklist:

Before you merge your membership renewal letter doc or hit the send button on your renewal email, you might want to take time to go through the Membership Renewal Letter Checklist.

It offers a quick list that prompts you to ensure your renewal letter or email is as effective as possible, including: renewal pre-planning, tone, content and action prompts, and more. 

Visit our Membership Knowledge Hub and check out these two new renewal resources:

  1. 8 Tips for Improving Your Membership Renewal Letters and Emails
  2. Membership Renewal Letter Checklist

What are your organization’s key membership renewal challenges?  Let us know in the comments below.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 28 October 2013 at 8:30 AM
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