Nonprofit Social Media Decision Guide 2013

Lori Halley 21 October 2013 0 comments

What social media channels are right for your non-profit and “what results and benefits can you reasonably expect”?

You know that social media (like Facebook, Twitter, LinkedIn, Google+ and Pinterest) can play an important role in raising awareness and growing support for your cause. But creating and maintaining a social media presence can be daunting and time-consuming, especially for small non-profits who rely on minimal staff and volunteers to get the message out. You probably have many questions, such as: “what should we be using [social media] for? Outreach and engagement? Event management? Advocacy? How about fundraising?”

These are some of the questions that Idealware’s Nonprofit Social Media Decision Guide 2013 sets out to answer. Their updated 2013 Guide covers:

  • What social media is, and why it might be useful.
  • How goals, audiences and metrics drive decision-making.
  • Specifics on the tangible value of Facebook, Twitter, Blogs, Photo- and Video-Sharing Sites, and more.
  • Choosing an effective social media mix.
  • Integrating your communications.

As the introduction outlines, this guide walks you “through the reasons for considering social media, then dives into a tool-by-tool look at what’s available, how they’re working for other nonprofits, and core considerations to keep in mind. Then it looks at the goals you may want to achieve through social media, how different tools can help accomplish those goals, and what strategies can help you find success.”  
In addition to research information and tangible examples, there’s also Workbook that includes guidance for:

  • Identifying your social media “SMART” goals
  • Defining your audience
  • Brainstorming tool possibilities and decide which channels are right for you.
  • Measuring your campaign

Check out this updated Idealware resource

It’s a wonderful resource that you can download for free from Idealware here:

Nonprofit Social Media Decision Guide 2013 

We hope Idealware’s Guide helps solve your social media challenges.  Let us know in the comments below.


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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 21 October 2013 at 8:30 AM

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