Association Link Round-up

Lori Halley 18 October 2013 0 comments

From marketing to lapsed members to the state of social media at associations.

This week’s Apricot Jam link round-up offers 5 hot posts with insight into membership marketing and association social media. These posts offer: tips on marketing on a shoestring and focusing on lapsed members; the state of social media at associations, an overview of the best social media channels and how to make the most of your LinkedIn profile.

Membership Marketing:

 

Membership Marketing Focused on Lapsed Members

Tony Rossell (Membership Marketing Blog) tells us:

The 2013 Membership Marketing Benchmarking Report highlights that 32% of associations “continue indefinitely to contact lapsed members.”

Here is why staying in touch with former members is so important.  Every relationship personal and professional can have problems.  But in most cases, it is best to try to fix the problem rather than starting a wholly new relationship.

Rossell offers 3 things to keep in mind when you are focusing on getting “former members to come back.”

Membership Marketing on a Shoestring Budget

Elizabeth Weaver Engel, CAE (Spark Consulting Blog) notes:

You have to spend money to make money,” is the first commandment of marketing. When budgets are tight – which in the association world, they almost always are – does that mean you’re out of luck, sentenced to a vicious cycle of declining revenue and declining membership?

Not if you use some smart techniques to achieve your caviar marketing goals on a mac-and-cheese marketing budget.

Engel offers 5 practical ideas for membership marketing on a shoestring budget.

Social Media:

 

The State of Social Media In Associations and What To Do About It

Melissa Harrison (XYZ University) notes:

We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And, according to Marketing General’s 2013 Membership Marketing Benchmarking Report, 74% of responding associations indicated that increasing member engagement is a top membership goal. Yet, according to the report, among the top three reasons cited for members not renewing is lack of engagement with the organization.

... So what do you do?

For starters, keep your social media channels and don’t be afraid to use them. They won’t kill your association. And if you haven’t started to implement social media into your marketing mix, now is the time to start.

Harrison offers 7 tips to help associations “embrace change” and “use social media to your advantage.”

The Best Social Media Channels for Professional Associations and Advocacy Groups

Andy Freed (Association Management Blog) suggests:

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy.  But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts.

Freed offers an overview of four social media outlets (Twitter, LinkedIn, Quora and Facebook) for professional associations.

How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Beth Kanter (Beth’s Blog) tells us:

We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn).   If your nonprofit decides to set up a presence on LinkedIn, check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan.    

This guest post by Victoria Michelson offers a Slideshare presentation on LinkedIn company pages as well as an overview of the new features that can be beneficial for nonprofits and associations.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 18 October 2013 at 8:30 AM

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