Using Members and Supporters to Get Your Message Out

Lori Halley 11 October 2013 0 comments

For this week’s Apricot Jam link round-up, we’ve bookmarked a number of posts that offer tips, advice and resources to help non-profits and associations spread your message via your members or supporters.

Two of the bloggers cited below explain that it’s more than simply “telling stories” or publishing testimonials or recommendations. With the right help and direction, your members or supporters can “hold your megaphone” and offer up “an additional level of authenticity” that can offer powerful persuasion to potential members or donors. 

And to ensure that your message gets heard and “gets amplified” or “goes viral”, we’ve offered up two posts by non-profit communications expert, Kivi Leroux Miller, with advice, as well as a worksheet, to help ensure your messages are powerful and easy to share. 

Here’s an overview of these 4 hot links.  

Your Supporters Are Your Best Spokespeople 

Katya Andresen (Network for Good) offers advice “for people who want to use social media to promote their cause… make it easy for your supporters to be your advocates. Make them celebrities for your cause.”

According to Andresen, “Seth Godin calls this flipping the funnel. Let your supporters hold your megaphone for you and your message will spread farther.”

In the post, Andresen offers 6 ideas for making “your core supporters…evangelists for your cause”. 

Using Your Members to Promote Your #Association

In a guest post on The Membership Engagement Blog, Scott Oser reminds us: 

You Can Use Your Members To Your Advantage!

… Our members are a valuable resource to us and we need to do a better job of allowing them to help us help ourselves. 

Oser offers a number of tips and suggestions for using members in your marketing.

Spread Your Message By Making It Talkable and Walkable

Kivi Leroux Miller (Nonprofit Marketing Guide.com) offers a helpful article with advice on how to ensure your messages are “Talkable”: “easy for others – not just your staff and other experts – to talk about.”

Kivi also offers insight into how to make your messages “Walkable”: “easy for others to not only understand…and talk about…but to really spread”. 

Better Subject Lines and Headlines: Fill in the Blank Worksheet 

Here’s another blog post from Kivi Leroux Miller (Kivi’s Nonprofit Communications Blog) that offers a “Fill in the Blank Worksheet” to help you create an “attention-grabbing email subject line or headline”. Kivi offers “50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines." 

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Image source:  Businessman-with-megaphone, courtesy of BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 11 October 2013 at 8:30 AM

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