Free Non-profit Webinars for September 2013

Lori Halley 26 August 2013 0 comments

Sadly, summer is almost over. But the good news is that the fall is heating up with lots of great webinars.  We’ve found more than 21 free non-profit webinars scheduled for September. Topics include: Brandraising; powerful ways to build email lists with Facebook; building staff buy-in for volunteer engagement; multichannel strategies for converting online supporters to donors; creative thank you’s; and much more.

Take a look through the list of webinars below and share this with your friends and colleagues.

If we’ve missed a free nonprofit webinar, please add a brief note in the comments section below.

Wild Apricot Product Webinars

Here are the product webinars we’re offering this September:

Getting Started With Your Wild Apricot Account

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

If you have any questions, be sure to ask them in the Q&A session at the end!

This webinar will be offered on the following dates this month:

  • Thursday, September 05, 2013 – 3:00 PM - 3:45 PM (Eastern)
  • Thursday, September 12, 2013– 3:00 PM - 3:45 PM (Eastern)
  • Wednesday, September 18, 2013 – 3:00 PM - 3:45 PM (Eastern)
  • Thursday, September 26, 2013 – 3:00 PM - 3:45 PM (Eastern)
Managing Your Membership Database in Wild Apricot

This free one-hour webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

This webinar will be offered on:

  • Wednesday, September 04, 2013 – 3:00 PM - 3:45 PM (Eastern)
  • Thursday, September 19, 2013 – 3:00 PM - 3:45 PM (Eastern)

Managing Your Finances in Wild Apricot

This webinar shows how to manage your finances, including:

  • Setting up online payments
  • Tracking invoices, payments collected, and refunds issued
  • Payment self-service for members
  • Automatic recurring charges
  • Donations
  • Financial reports
  • And more!

This webinar will be offered on:

  • Wednesday, September 25 – 3:00 PM - 3:45 PM (Eastern)

Setting Up Your Wild Apricot Website

Want to know more about how to customize your Wild Apricot website? Topics include:

  • customization of themes, header, menu, footer;
  • page editing, including adding pages, uploading/inserting documents, third party widgets;
  • feature pages for interactive functionality, including member profiles, online payment forms;
  • using communication tools like blogs and forums;
  • and more.

This webinar will be offered on:

  • Wednesday, September 11, 2013 3:00 PM – 3:30 PM (Eastern)

Here are the rest of the non-profit webinars in chronological order:

e-Strategy for Your Nonprofit 

Tuesday, September 3, 2013
1:00 PM – 1:30 PM (Pacific)

This webinar shows how your nonprofit can develop and execute an Internet strategy to further its mission. We'll examine how nonprofits are using the Internet, how they'd like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. With this CharityFinders webinar, you’ll learn how to drive more traffic to and fundraising through your site. We'll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO. 

Grantseeking Basics 

Monday, September 9, 2013
1:00 PM – 2:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

Multichannel Strategies to Convert Online-Acquired Supporters Into Donors

Tuesday, September 10, 2013
3:00 PM – 4:00 PM (Eastern)

In this Nonprofit Webinars session, Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results. Takeaways include:

  • What’s the best way to do a paid donor lead acquisition campaign, in which a nonprofit pays a flat “cost per lead” to acquire a guaranteed quantity of multi-channel, behaviorally-targeted, opt-in supporters?
  • What’s a good first welcome series of messages to newly acquired supporters — and how should a nonprofit coordinate the messages through multiple channels (e.g. Direct Mail + Online)?
  • How many donation appeals should it take to convert the average engaged supporter into an actual donor — either a monthly sustainer or a one-time donor?

Capitalizing on Organizational Change: How to manage the benefits, dynamics and transitions 

Wednesday, September 11, 2013
1:00 PM – 2:00 PM (Eastern)

There’s no doubt that organizational changes can lead to challenges, frustrations and decreased productivity. At the same time, each change an organization faces provides an opportunity for growing its people, structures, and systems. When organizations guide their people through the process of change with understanding, clear communication and a willingness to handle the unexpected, the results can be extremely positive. In this Nonprofit Webinars session, participants will:

  • Learn the difference between change and transition
  • Understand the five stages of organizational change
  • Discover tools, strategies and tips for capitalizing on organizational change

Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitude of Gratitude Can Boost Fundraising 

Wednesday, September 11, 2013
3:00 PM (Eastern)

Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will.

A great thank you program can increase the lifetime value of your donor base by 200%! It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you! In this Nonprofit Webinars session, you’ll learn:

  • Concrete creative thank you ideas – the tried-and-true and the dare-to-try!
  • How to effectively use donor thank you’s to build long-lasting relationships.
  • Critical capabilities of transformational leaders.
  • When to use technology, and when not to.
  • How to move from a transactional to a transformational donor acknowledgment plan.

Google Analytics for Nonprofits 

September 12, 2013
3:00 PM (Eastern)

Wonder what all the hype is about around web analytics? This GiftWorks webinar offers an overview of Google Analytics, a FREE web analytics tool that shows you how visitors are using your site. We will start with how it is possible to capture data on visitors and then hit the highlights of using Google Analytics to improve your website. This overview is for anyone that wants to know the value of using web analytics!

Proposal Writing Basics 

Monday, September 16, 2013
1:00 PM – 2:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

Introducing Google Grants and $10,000 Per Month In Free Online Advertising

Tuesday, September 17, 2013
3:00 PM - 4:00 PM(Eastern)

Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google.com. This Nonprofit Webinars session you will be told everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. You will also see what is required to succeed when using Google Grants. This webinar will cover:

  • What is Google Grants?
  • What is pay-per-click advertising?
  • Why is Google Grants an essential nonprofit marketing tool?
  • Step-by-step details of the application process.
  • What is required to succeed with Google Grants?

Developing a Strategic Plan for Volunteer Engagement

Tuesday, September 17, 2013
2:00 PM - 3:00 PM(Eastern)

Are you engaging volunteers with an eye to the future? Do you know what your volunteer program should look like in 3 or 5 years? Join us as we talk about the fundamentals for creating a strategic plan for volunteer engagement for your organizations. This VolunteerMatch webinar will include components that should be included as well as ideas for working with organization leaders to include strategic goals for volunteer engagement in your organization's overall strategic plan.

Nonprofit Boards & Effective Governance

Wednesday, September 18, 2013
1:00 PM – 2:00 PM (Eastern)

The nonprofit governing board has been described as an ineffective group of effective people. Trustees are recruited for their stature, skills or connections, and then are not fully engaged. Why do nonprofits so broadly fail to use their boards wisely? And how might they do better? We will look at four interrelated areas: membership (including recruitment, development, self-assessment), process (including structure, meetings), capacity, and fiduciary issues. Takeaways for this Nonprofit Webinars session include:

  • How to assemble an effective board.
  • How to structure and operate a board effectively.
  • How to engage trustees and increase mutual satisfaction.
  • Specific tools and resources that will increase board effectiveness.

Igniting your nonprofit’s economic and social impact through partnerships

Wednesday, September 18, 2013
3:00 PM - 4:00 PM
 (Eastern)

Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar, presented by Bruce Burtch, provides an opportunity to learn proven techniques to ignite the economic and social impact of your nonprofit organization. You will hear case studies, understand the challenges and opportunities of partnerships, and walk away with tools and techniques to greatly benefit your organization. Takeaways for this Nonprofit Webinars session include:

  • Understand the swelling sea change in nonprofit/for-profit funding relationships
  • How to develop a business value proposition that will stand you ahead and apart from your competition
  • Be able to communicate why cross-sector partnerships provide a wealth of opportunities to build capacity and fund development of your organization.
  • Learn the many benefits that nonprofits and for-profits will received in a strategically-designed partnership

Build Staff Buy-In For Volunteer Engagement

Thursday, September 19, 2013
2:00 PM – 3:00 PM (Eastern)

Is your organization open to engaging volunteers in new ways? Often one of the biggest challenges to a new model of volunteer engagement is the resistance of paid staff. Often attitudes and fears of our co-workers prevent us from expanding the work that volunteers do. But, if you've never worked with volunteers before, it can be scary. This VolunteerMatch webinar will discuss strategies for working with paid staff to engage volunteers. We'll cover what you can do to alleviate some of those fears, strategies for working within a Union environment, and how you can train and support your coworkers as they become responsible for managing volunteers.

Proposal Budgeting Basics 

Monday, September 23, 2013
3:00 PM – 4:00 PM (Eastern)

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

  • What is included under the "personnel" section and how to calculate it?
  • What level of detail do you need to include for non-personnel expenses?
  • How do you determine reasonable costs?
  • What types of expenses are considered "overhead"?
  • What other financial documents will funders want to see?

Please note: prior attendance at Proposal Writing Basics is strongly recommended.

Seven Powerful Ways to Build Your Email List With Facebook

Wednesday, September 25, 2013
3:00 PM – 4:00 PM (Eastern)

Nonprofits have learned that Facebook is great for encouraging their community to talk about a cause with their friends. But many are challenges with taking people beyond liking, commenting and sharing. This Nonprofit Webinars session, led by John Haydon, will help you build the strategies to build deeper relationships through email, beginning with email acquisition!

  • Seven incentives to drive sign-ups
  • Four tips for putting an opt-in form on your Facebook Page
  • Four design tweaks that increase conversions.
  • Useful tools for creating photo contests and custom tabs
  • Three ways to lower unsubscribers

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications 

Thursday, September 26, 2013
1:00 PM (Eastern)

As you expand the tools you use to communication online and off and staff’s roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass, 2010), this Guide Star webinar will help you apply Brandraising concepts to improve your program’s communications, and make sure they make sense with other aspects of your organization’s communications, too. 

Your Board and Fundraising 

Monday, September 30, 2013
2:00 PM – 3:00 PM (Eastern)

Learn how to engage your board in fundraising. This class helps you think through the process of getting your board involved with fundraising. This Foundation Center webinar will cover:

  • The role of your board
  • Why board members may be reluctant to fundraise and how to overcome these concerns
  • Ways the board can participate in fundraising activities
  • Tips for strengthening your fundraising board

Stay tuned for next month’s free webinar round-up:

That's it for this round-up of free non-profit webinars, but stay tuned since this is a regular monthly feature compiled by the Wild Apricot Blog. You can subscribe by RSS to get updates by email, so you’ll be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar for next month’s Round-up?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email an overview (like those above) to lori@wildapricot.com no later than September 15th.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details with us in the comments below. 

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 26 August 2013 at 8:30 AM

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