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Looked at LinkedIn Lately?

Lori Halley 19 August 2013 2 comments

Is your non-profit or association one of the 3 million organizations with a LinkedIn Company Page? If you are, there are some recent LinkedIn upgrades that you should know about.  If not, perhaps it’s time to take another look at this social network.

You likely have your own LinkedIn profile and you may even have joined a LinkedIn group. If not, you’ve certainly heard about it from friends and colleagues. After all, there are now 225 million members using LinkedIn.  

But LinkedIn is no longer just a social platform for individuals seeking jobs, or professional networking.  Increasingly, non-profits and membership organizations are using their LinkedIn Company Pages to:

Now available: Sponsored Updates

According to a recent post on their Marketing Solutions Blog, LinkedIn is now offering a new feature: Sponsored Updates. They explain that “LinkedIn members [can now] share news from 1.5 million publishers, and consume content from the more than 300 notable professional luminaries who contribute original essays through our Influencer program.”

Sponsored Updates will enable organizations to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.” This new feature offers a means of sharing your organization’s content – such as slideshows, articles, videos, and whitepapers – to targeted segments of LinkedIn’s member base. Apparently, “Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow.  Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network.”

4 additional LinkedIn upgrades

In addition to Sponsored Updates, as a recent post in Nonprofit Tech for Good suggests, there are Four Recent LinkedIn Page Upgrades Nonprofits Need to Know About. As the post suggests, “in recent months LinkedIn has been shifting the focus away from groups and ramping up the LinkedIn page tool set. ... If your nonprofit is on the fence about adding your LinkedIn page to your editorial calendar – or don’t even realize yet that you already have a LinkedIn page, these four recent upgrades may motivate you to take the leap:

  1. The ability to comment as your nonprofit on updates.
  2. Insights on individual updates.
  3. Enhanced Products & Services.
  4. Enhanced Page & Follower Insights.

Among the product and service enhancements is access to new LinkedIn Company Page Analytics that will now enable organizations to:

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

If your organization has a Company Page, take a look at some of these new options.

Not on LinkedIn Yet?

If your organization is just getting started with LinkedIn, you might want to check out the LinkedIn for Nonprofits" page for information and resources on how nonprofits can leverage the LinkedIn network.”

Is your organization active on LinkedIn?  Let us know in the comments below.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 19 August 2013 at 8:30 AM


  • Brian Loebig said:

    Monday, 19 August 2013 at 9:22 AM
    Good article Lori. I keep my Linkedin profile updated regularly. :)
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Monday, 19 August 2013 at 10:05 AM
    Brian: Glad you enjoyed the post.
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