Friday Top 5 - Transformative Insight and Ideas

Lori Halley 16 August 2013 0 comments

So much great membership and non-profit content and so little time!

We’re all trying to prepare for a busy fall season while finding time to enjoy the final few weeks of summer. So if you only have time to read a few posts this week, here are five links we’ve bookmarked on Apricot Jam that offer some powerful ideas and insight. From “transforming board members”;  to "magnetizing websites"; “golden rules in making audiences care”; “driving away volunteers”  and  “conference to-don’ts”, here is our link round-up.

Transforming Board Members Into Energized Partners

Jeffrey C. Walker  and  Jennifer McCrea   (Stanford Social Innovation Review) suggest:

The board of a nonprofit organization can be one of its most powerful resources. But many boards are insufficiently connected to the work of the nonprofit, or connected in ways that hamper and stymie rather than support and energize the management team.

The authors ask: “What can nonprofit leaders do to create a deeper and richer relationship with their boards?”  And “suggest two basic steps as a good way to start the process.”

The Golden Rule in Making Audiences Care

On the CauseVox Blog, Neesha offers insight via “Andrew Stanton…the writer of all three Toy Story films as well as Wall-E, Finding Nemo, and John Carter.”

Neesha suggests:

Stanton knows every story comes forth by blood, sweat and tears. He carefully designs stories to draw people in. What’s the one rule that he swears by when writing these stories?

The greatest story commandment is: Make me care.

This post focuses on “how you can use a few film-based storytelling concepts that are geared specifically towards capturing an audience’s affections and making audiences care about your cause”, and offers three ways to make audiences care.

5 Ways Your Website May Be Driving Away Volunteers

In a guest post on the Engaging Volunteers blog, Laura Moisei (123Contact Form) tells us:

Today’s volunteer wannabe is hyper-connected, web-savvy and eager to make use of any information she can get in the quest for a good cause to volunteer for. As Kari Saratovsky shows, the journey of every volunteer’s involvement with your cause starts off with a good dose of research. “Who is behind this organization and why should I volunteer for it?” These are natural concerns that arise before deciding to actually become a volunteer.
...What if your website is the elephant in the dining room for your volunteer recruitment?

Moisei outlines “the top 5 fouls to avoid when managing a recruitment campaign of your own.”

Six Tips to Magnetize Your Association’s Website

Doreen Ashton Wagner and Jeff Chabot (The Membership Engagement Blog) note:

…With search engines now including social media into their algorithms, how your users feel about your website is increasingly important to how it’s found.  The more users like and recommend your website on social media, the more popular (and higher-ranked) your site will be. 

The user experience is becoming paramount to how your site will be found. 

The authors offer “six tips to guide your journey as you improve your website’s appeal”. 

Conference To-Don’ts 

In this guest post on the Event Manager Blog, Jill Stone suggests:

Meeting planners are all about lists. …Keeping all the plans, facts, figures, who is doing what, where and when, requires an extremely organized way of being.

We make To-Do Lists that are much more closely related to plans for building rockets than mere numbers listed down a page.

Along with the To-Do’s, there are also some To-Don’ts. There are things that we just need to stop, if you have not already done so, doing right now.

Stone offers 6 “To-Don’ts” for event planners. 

Want more non-profit and membership links? 

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 16 August 2013 at 8:30 AM

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