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Lessons From the Royal Baby, on Membership Marketing and More

Lori Halley 02 August 2013 2 comments

This week’s link round-up offers a lot of learning. From lessons we can "Learn From the Royal Baby", to lessons on membership marketing, fundraising writing, board responsibilities, websites and more. Here’s a look at  five of the top posts that we’ve bookmarked this week on Apricot Jam.

5 Things Nonprofits Can Learn From the Royal Baby

Joe Waters (Inspiring Generosity) congratulates “the Duchess of Cambridge and Prince William on the birth of their first son!” and uses this opportunity to suggest: 

A little suspense is a good thing

Reporters and well-wishers surrounded Kate’s hospital in anticipation of the announcement. On your end, what about countdown clocks to upcoming events or special content for select supporters? Think about how you can use Facebook and Twitter to build excitement and suspense. Everyone likes a rush of excitement and to feel like they are “in the know” when something important is happening.

Another Membership Marketing Success Story

Tony Rossell (Membership Marketing Blog) asks:

If membership as a way to connect with your community and customers is a dead or dying concept, why are so many for-profit companies running to embrace it?

In this post, Rossell uses Costco as an example and outlines the “four main ingredients that have contributed to their success.”

Do You Really Talk Like That?

 Ann Green (Ann Green’s Nonprofit Blog) suggests:

Imagine that you are donor and you receive a newsletter from a nonprofit organization that you support.  As you read it, you come across phrases like generate social capital and culture-focused projects. Does it make you want to read more, or put it aside and go on to your next piece of mail?

One of the keys to good writing is to be conversational.  Many nonprofit communications (newsletters, fundraising letters, etc) are not conversational and tend to be impersonal and abstract.

Green suggests “it’s easy to fix this” and offers  “a few ways to make your writing more conversational.”

4 Nonprofit Board Responsibilities That May Surprise You

In a post on IntrinXec Management Inc.’s  blog Maria Huntley asks:

Does your non-profit board really understand what it means to be a board member?

Every responsible nonprofit should annually be providing their Board with the proper education about their legal responsibilities and tools necessary to do the job. 

Huntley offers “4 specific topics” that she addresses each year with the boards she with which she works.

A Big Change Isn’t Always the Best Change 

In a guest post on the NTEN Blog, Zack Rosenberg (Founder and CEO of DoGoodBuyUs) tells us:

In the two years since we launched our business, our website has been our main focus, going through daily changes and updates. Some of these changes are good and some are less than good. We are keenly focused on making small changes, everyday. That has been our philosophy from day one.

What advice can I give to a bunch of techies about websites? Have a thick skin. A very, thick skin. In the two years since we launched our business, the website has been our main focus, going through daily changes and updates. Some of these changes are good and some are less than good. We are keenly focused on making small changes, everyday.

Rosenberg offers 4 ideas that “past lessons have taught [him]” about websites.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 02 August 2013 at 8:30 AM


  • Eileigh Doineau said:

    Tuesday, 06 August 2013 at 6:16 PM
    Thanks for this great round-up, Lori! As part of the membership team at my organization, it was encouraging to read the post on membership marketing and Costco, especially as we consider new membership models in the future. Now I want to run and interview all the folks I know who shop at Costco to hear first-hand why they keep coming back!
  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 07 August 2013 at 9:36 AM
    Eileigh: Glad you enjoyed the link round-up and found some inspiration. Let us know about your Membership Marketing Success Story if you have success applying some of Tony Rossell's advice.
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