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Building a Better Membership Application Form

Lori Halley 25 July 2013 0 comments

Have you looked at your membership application form lately? 
Is it welcoming, well-designed and easy-to-use?  If not, maybe it’s time to build a better membership application form. 

When you think about it, your application form is a gateway to membership with your organization. It’s the first step in building a relationship with a prospective member. So it’s important that you make a good first impression. A well designed, easy-to-use form draws the prospective member through the form quickly and demonstrates that you understand your members and their needs. 

Two resources designed to help

We’ve developed two new resources - now available in our Membership Knowledge Hub - to help those who are creating a new membership application or for those thinking about refreshing an existing form: 

1. How to Build a Better Membership Application Form 

This article offers tips and advice on:

  • Making the application form easy to find and use
  • Information to include that encourages participation
  • What details to capture – “need to have” and “nice to have” items
  • Tips on how better design and layout can help
  • Thoughts on format – online versus offline
  • Using the application form to "close the sale"

2. Membership Application Form Checklist 

We’ve also created a Checklist to use as a reference when reviewing your membership application form.  It offers quick tips on: 

  • Making a good first impression
  • Content checklist to review
  • Reminders about design and usability 

We hope these resources help you fine-tune your membership application form so that it is welcoming, easy-to-use and a great reflection of your organization.

Attachments banner member application

Do you have any additional tips for your membership peers on how they can create more effective membership applications?  Please drop us a note in the comments below.

Image Source:  Online Survey Laptop - courtesy of BigStockPhoto.com
Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 25 July 2013 at 8:30 AM
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