Building a Better Membership Application Form

Lori Halley 25 July 2013 0 comments


Have you looked at your membership application form lately? 
Is it welcoming, well-designed and easy-to-use?  If not, maybe it’s time to build a better membership application form. 

When you think about it, your application form is a gateway to membership with your organization. It’s the first step in building a relationship with a prospective member. So it’s important that you make a good first impression. A well designed, easy-to-use form draws the prospective member through the form quickly and demonstrates that you understand your members and their needs. 

Two resources designed to help

We’ve developed two new resources - now available in our Membership Knowledge Hub - to help those who are creating a new membership application or for those thinking about refreshing an existing form: 

1. How to Build a Better Membership Application Form 

This article offers tips and advice on:

  • Making the application form easy to find and use
  • Information to include that encourages participation
  • What details to capture – “need to have” and “nice to have” items
  • Tips on how better design and layout can help
  • Thoughts on format – online versus offline
  • Using the application form to "close the sale"

2. Membership Application Form Checklist 

We’ve also created a Checklist to use as a reference when reviewing your membership application form.  It offers quick tips on: 

  • Making a good first impression
  • Content checklist to review
  • Reminders about design and usability 

We hope these resources help you fine-tune your membership application form so that it is welcoming, easy-to-use and a great reflection of your organization.

Do you have any additional tips for your membership peers on how they can create more effective membership applications?  Please drop us a note in the comments below.

Image Source:  Online Survey Laptop - courtesy of BigStockPhoto.com

Get a Special Report on Simplifying Membership Management

Enter your email and receive this special report in your inbox.
Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Thursday, 25 July 2013 at 8:30 AM

Get a Special Report on Simplifying Membership Management

Enter your email and receive this special report in your inbox.
Sorry, this blog post is closed for further comments.

Search: WildApricot.com 

About results ( seconds) Sort by: 
Sorry, an error occured when performing search.