Is Curation Included In Your Content Strategy?

Lori Halley 03 June 2013 0 comments

A few weeks back we offered some thoughts on why and how to develop a membership content strategy. But what we didn’t look at in that post was content curation.

What is content curation? 

Beth Kanter offered a great explanation of content curation a few years back: 

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.  The work involves sifting, sorting, arranging, and publishing information.  A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition ...

Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.    

Is content curation “the secret sauce to win big in the new world of Data Overload”?

Just about a year ago, Steve Rosenbaum got the association blogosphere buzzing with his post - Will Associations Become Filters for Digital Overload? In the post, Rosenbaum suggested that associations are “at a powerful crossroads of content and curation.” He asked association leaders: 

If your members were stranded on a desert island, and they could only bring one information source with them, would it be you?

And he suggested that “Separating signal from noise is the only true cure for Digital Overload. And Professional Associations may be ideally suited to play that role.” In fact Rosenbaum suggested that associations have “the secret sauce to win big in the new world of Data Overload. Because publishers are fighting for fractionalized mindshare, while associations are poised to curate with authority.”

Are associations at the “crossroads of content and curation”?

After the flurry of blog posts on this topic last year, Elizabeth Weaver Engel (Spark Consulting LLC) created a white paper on the topic:   Attention Doesn’t Scale: The Role of Content Curation in Membership Associations (PDF).  Engel outlines the various types of content curation and offers some suggestions for how associations can transition to a content creation model by "seeking and nurturing new skills in our staff members."

Joe Rominiecki
(Associations Now) also offered a great round-up of information on content curation for associations in his post - A little curation on curation for associations. After reading through all of these great sources, Rominiecki concluded that:

Curation is a philosophy, not a tactic. If you take some time to read some or all of these articles, you'll find that "curation" takes on a lot of different meanings and forms, depending on who you talk to. You might find that frustrating, particularly if you're looking for how-do-I-do-it-today advice, but I think curation is best viewed as a philosophy rather than a tactic.

Is curation part of your content strategy?

Is your membership organization curating content for your members? If so, can you offer any tips for your membership peers who are just getting started with curation? We’d love to hear about it in the comments below.

Image source: Strahov library in Prague - courtesy of BigStockPhoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 03 June 2013 at 8:30 AM

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