Welcoming Waves, Secret Sauce for Membership Growth and More

Lori Halley 24 May 2013 0 comments

This week’s Apricot Jam link round-up includes a little something for everyone. From wondering whether associations might incorporate a neighborly wave and the secret sauce for membership growth; to 5 questions every board should ask; tips for giving donors what they want; and mistakes to avoid at your next event. 

Can Associations Incorporate The Neighborly Wave?

Steve Drake (SDC Group) tells us: 

Growing up in rural Ohio, I grew accustomed to the “friendly wave” when passing folks on their front porch, a farmer plowing his fields or the driver of an oncoming car on a rural road.

…After 40+ years of living in metropolitan areas, I was thinking “I miss that neighborliness.”

…Do our association cultures incorporate that sense of family/community/neighborliness.

Nutrition Association Reveals Secret Sauce To Membership Growth

Katie Bascuas (Associations Now) reports that while “many associations are facing slipping membership numbers, the Academy of Nutrition and Dietetics announced last week that it reached its highest membership level in the organization’s history.”

Bascuas outlines some of the tactics this association has employed through their “three-pronged approach” which includes graduated dues for new graduates; “peer-to-peer targeting” and “practical toolkits and professional development opportunities for dieticians looking to grow in their careers.”

5 Questions Every Board Should Ask

Lori Jacobwith (Withisms from Lori) tells us:

At the board leadership session we referenced a powerful white paper by Sam Pettway with five questions every board should ask.

…These five questions are incredibly helpful in helping both the board and staff stay focused and clear about their actions.

Jacobwith outlines the 5 questions and demonstrates how taking "time to ponder and answer these questions at board meetings or at your annual board retreat, the answers WIILL more clearly focus” your board - from its structure, meeting and recruitment processes.

Don’t Make These Mistakes At Your Next Event

Gail Perry (Fired-Up Fundraising) suggests:

If your guests are NOT enjoying themselves, you just might not see them again. Then where would you be?

So Perry outlines “common mistakes that happen to lots of noprofit events - hopefully not YOUR event, right?”

5 Tips for Giving Donors What They Really Want

Michael J. Rosen (Michael Rosen Says…) asks:

Do you know what your donors want?
Do they want a clever t-shirt? A fancy certificate? A lovely lapel pin? A practical coffee mug? A recognition lunch?
So, what do your donors really want?

Rosen answers his own question with: "Virtually all donors want to know that their donations will have a positive impact.” And he offers an example of one organization that is demonstrating impact through a “Community Impact Report.”

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to check-out the latest posts or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 24 May 2013 at 8:30 AM

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