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New Infographics Resource From Idealware

Lori Halley 15 May 2013 0 comments

Infographics are hot right now. Folks are sharing them on Twitter, pinning them on Pinterest and even creating infographic versions of their annual reports. But should non-profits jump on the infographics bandwagon?

A new resource from IdealwareInfographics for Outreach, Advocacy and Marketing: From Data to Design – explains that “even smaller nonprofits can find value in using infographics to meet their goals and convey their data in a clear, easy-to-understand format.”

Why should you consider creating infographics?

The Idealware report explains that “Infographics—essentially any combination of information and image used to tell a story by visually representing data—are a relatively recent extension of data visualization, rising in both popularity and importance as a way for nonprofits to present and make sense of their data in a more digestible format.”

But when and why should you use an infographic to illustrate your data? The report offers great advice on when content lends itself more readily to a report and alternately, when an infographic might be the right way to go. Here’s an outline of the report’s suggestions for when an infographic makes sense: 

  • Shareability: when you want to offer data points that can be easily shared on social media
  • Digestibility: when your content lends itself to less dense, “concise, scannable-at-a-glance data”
  • Interest: when a graphic speaks to your audience, inspiring them to share it through social channels
  • Appeal: if there is “a wow factor”
  • Depth of Content: “A good infographic will strike a balance between [dense, detailed information] and be easier to digest than a lengthy report but more informative than a simple picture.”

This new report - Infographics for Outreach, Advocacy and Marketing: From Data to Design - “is a guide to help you think through the process of understanding and creating infographics” and it covers topics such as: Visualizing Data; When Does An Infographic Make Sense?; Elements Of Infographic Design; Measuring The Impact Of Infographics; Creating Infographics and more.

You can download this great new Idealware resource here: http://www.idealware.org/reports/infographics-outreach-advocacy-and-marketing-data-design

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 15 May 2013 at 8:30 AM
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