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Multichannel Strategies for Social Change, Productive Board Meetings and more

Lori Halley 12 April 2013 0 comments

Apricot JamHere are just a few of the nonprofit and membership posts we've bookmarked on Apricot Jam lately:

Nonprofit Blog Carnival: How Do You Use Multichannel Strategies to Create Social Change Anytime Everywhere? 

Allyson Kapin (Rad Campaign), who hosted the March Nonprofit Blog Carnival, tells us:

Creating real social change can take a lifetime of work. To see results, even those small wins, we need to mobilize supporters wherever they are and how they prefer to communicate with us – whether that be through our email list, blog, social media, texting, etc. With the recent release of Social Change Anytime Everywhere, the book I co-wrote with Amy Sample Ward of NTEN, I've been thinking a lot about multichannel strategy to build social justice movements. For this month’s Nonprofit Blog Carnival, I invited the nonprofit community to explore the topic of creating Social Change Anytime Everywhere with us. I encouraged them to think about the many aspects of creative communications channels, multichannel strategy, and campaigns for sparking advocacy, raising money and building community.

We had a terrific response from some of my favorite nonprofit campaigners in the space. Here you'll find out what platform is, or isn't, right for your fundraising campaign, how to empower your supporters - even if you think they may be "slacktivists," and how to craft a plan for that next multichannel campaign.

Note:  Katya Andresen (Katya's Non-profit Marketing Blog) is hosting the Nonprofit Blog Carnival in April and she's looking for your submissions on:  “best advice” - what was the one, best piece of professional advice you ever got and why?  How has it transformed your work?"  You can submit your posts via email to nonprofitcarnival@gmail.com by Friday, April 26.

Your Message Is in Your Images 

Last week we blogged about Why Visuals Are So Valuable. And for help you in your image choices, Joanne Fritz (Nonprofit.about.com) offers a post introducing a new image guide. Joanne notes

The latest guide to using imagery to promote your cause is one of the best I've seen. It is Seeing Is Believing from VisualStoryLab by Resource Media. You can download it free of charge.

I like this guide especially because it not only showcases some wonderful images but lays out its tips clearly and effectively. Here are some that I thought were particularly helpful.

You can find these links and many more bookmarked in the Communications section of Apricot Jam.

From the Outside-In: The Path to Relevance 

Anna Caraveli (on SocialFish) writes:

“Insanity,” Albert Einstein said, “is doing the same thing over and over again and expecting different results.”

For most associations, doing the same thing is operating from the inside-out—seeing the world from the perspective of their organization rather than its customers; and organizing on the basis of internal logic—around silos of products and functions rather than market segments, customer challenges, projects or solutions.

… The point is that value propositions are NOT about you but about your customers’ experience.   The only thing that counts as value proposition is your customers’ perception of your value to them and the outcomes they experience.   Your organization’s opinion or committee’s conclusions about your value do not count.

You’ll find this link and many others bookmarked in the Membership section of Apricot Jam.

7 Strategies for More Productive Non-Profit Board Meetings

Joe Garecht (The Fundraising Authority) suggests:

Dysfunctional board meetings are hurting lots of non-profits.  Haphazard and non-productive meetings hamper growth, dampen fundraising efforts, and lead to confusion and frustration among members and staff alike.

Your non-profit’s board of directors meetings don’t have to be tiresome, infuriating affairs.  You can look forward to your board meetings, comfortable in the knowledge that they will move your organization closer to its goals and provide support and encouragement for your staff.

Garecht offers “7 strategies to make your next non-profit board meeting more productive and successful”.

You can find this post and many others bookmarked in the Leadership section of Apricot Jam.

Want more?

These are just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to check out the latest posts or subscribe to our RSS feed.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 12 April 2013 at 8:36 AM
Sorry, this blog post is closed for further comments.

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