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Google Reader Retirement Planning; Cultivating Engagement and More

Lori Halley 01 April 2013 0 comments

Happy April Fool’s Day!  No pranking or Easter treats here, but we do have a round-up (or should I say basket full) of tasty and insightful posts that we’ve bookmarked on Apricot Jam lately.

Google Reader Retirement Planning

You’ve probably heard that Google is “retiring” Google Reader on July 1, 2013. This means a lot of us will need to find new ways of keeping up with our favorite blogs and websites. Here are two posts with details on what this might mean for nonprofits and associations and alternatives you can consider.

But remember – RSS isn’t dead yet. When you sign up for the RSS feed for the Wild Apricot Blog or Apricot Jam, you can choose another Reader or opt to receive email notification.

The Ballad of the Stranded Google Reader User

Ernie Smith (Associations Now) asks:

When Google announced it was shutting down the popular Google Reader app last week, many were angry about the forced change. But is there a silver lining here?

In this post Smith asks “association-world folks their takes on the issue,” and also suggests that in “tech circles, the messages after Google Reader’s demise are all over the map. Some have pointed out that it could be the best thing for RSS, as it encourages innovation that’s long been dormant in this field.”

But Smith also offers “a deeper lesson” for associations:

Next time you think about dropping something, think about how it affects your members. Think about the alternatives to killing it off entirely.

Google Reader Is Shutting Down; Here Are the Best Alternatives

Whitson Gordon (lifehacker) suggests that since Google will be “closing Google Reader's doors on July 1st of this year, …you'll need to find a new way to get your news fix.”

In this post, Gordon describes “how to export all your feeds and put them into a new reader” and offers step-by-step instructions:

  • Step One: Find a New RSS Reader [Gordon offers some reader suggestions]
  • Step Two: Import Your Google Reader Feeds

Cultivating Engagement: Let’s talk about connections

Jeffrey Cufaude (Idea Architects) tells us:

Associations are communities of shared interests.  To cultivate member engagement, we want to quickly welcome people to the community and help facilitate individuals connecting as fast as possible with those who share the interests they seek.  People want to be a part of the action, and doing so increases engagement and a sense of connectedness.

… But we live in a DIY era when people don't always want (or need) the association to be the gatekeeper for relationship management.  We need to make it easier for them to find the people they seek on their own time and terms.  I've long been an advocate for organizations to add two fields to their membership application to help facilitate members finding others with whom they'd like to connect.

Cufaude offers suggestions for information you can capture that will turn “your membership directory from a mere address book into a much more powerful search engine and community connections tool.”

How Online Content Management Made Conference Video Obsolete

Mitchell Beer (The Content Roundtable) suggests:

If the goal of your content marketing program is to get the very best of your organization’s message out to the widest possible audience, your latest conference is probably a good place to look for source material.

But you’re in for a big disappointment if that material was captured in the wrong format.

Beer suggests that “your audience isn’t necessarily looking for a video, and they rarely need verbatim content”, and offers some suggestions on how to “micro-target content to specific audiences”.

Want more?

These are just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to check-out the latest posts or subscribe to our RSS feed.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 01 April 2013 at 8:30 AM
Sorry, this blog post is closed for further comments.

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