Tips for Building Event Attendance and Inspiring Event Volunteers

Lori Halley 11 March 2013 0 comments

In response to some of the questions from participants in our Small Membership Insight Survey, we’ve added two new articles to our Membership Knowledge Hub: Building Event Attendance and Inspiring Volunteers For Event Success. Here’s an overview of these new resources:

Building Event Attendance

According to our recent Small Membership Insight Survey  findings, events are the second most important “critical source of income” for small non-profits and membership organizations. But while there’s a lot riding on your events, planning and staging them can be a daunting task for small organizations with limited resources. In addition, you also face heavy competition for your participants’ attention.  So it’s not surprising that one of our survey participants asked:   

How can we build attendance for events in a down-turned economy with Gen Y’ers who won’t attend anything they must pay for?

This article responds to this question by offering some general tips for refreshing or revitalizing non-profit and membership events to make them more appealing and “build attendance,” including:

  • Start with a fresh idea
  • Work on getting Gen Y’s attention
  • Look at how technology is changing events
  • Using the power of word-of-mouth to get the word out

You can check out this article in our Membership Knowledge Hub here: Building Event Attendance.

Inspiring Event Volunteers

This article was developed in response to another question we received from a participant in our Small Membership Insight Survey

How do smaller organizations meet their volunteer requirements to plan and execute events? 

For many organizations, an event’s success is dependent on a network of volunteers. Yet with so many event details to tackle, volunteer recruitment and management may not make it to the top of your endless “to do” list.  But if your organization is struggling to find or keep enough volunteers to stage an event, it might be time to focus some energy on recruiting, engaging and managing event volunteers.  And you might want to start by developing some strategies and practices for:

  • Recruiting the right team of volunteers
  • Welcoming and orienting your volunteers
  • Ensuring volunteers’ efforts are recognized 

You can check out the full article in our Membership Knowledge Hub here: Inspiring Volunteers For Event Success.

Additional Event Resources:

Here are some of the other resources available in the Events section of our Membership Knowledge Hub:

Do you have any additional tips for inspiring event volunteers or building attendance?  Please add them in the comments below.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 11 March 2013 at 8:30 AM

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