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Free Non-profit Webinars for February 2013

Lori Halley 28 January 2013 0 comments

If you are charged up for a new year full of learning, here are 28+ free non-profit webinars to get you started. We’ve found webinars for February on topics such as: streamlining through the cloud; collaboration; social media; “brandraise to fundraise”; “what EDs desperately need to know about fundraising"; "Rockstar presentations" and much more.

Take a look through the webinars list below and share this with your friends and colleagues.

 Wild Apricot Product Webinars

Here are the product webinars we’re offering in February:

Getting Started With Your Wild Apricot Account  

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

If you have any questions, be sure to ask them in the Q&A session at the end!  

This webinar will be offered on the following dates in February (click on the date to register):

Managing Your Membership Database in Wild Apricot

This free one-hour webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

This webinar will be offered on the following date (click on the date to register):

Managing Events in Wild Apricot 

Feel like you could be doing more to promote your events? In this webinar we'll teach you how to use all the features of Wild Apricot to publish and promote your events. In this webinar we’ll cover:

  • adding new events
  • capping event registrations
  • customizing the registration form
  • setting up registration pricing
  • multiple Event Calendars
  • customizing confirmation emails
  • working with Event Attendee Reports
  • and much more...

This webinar will be offered on the following date (click on the date to register):

Setting Up Your Wild Apricot Website

Want to know more about how to customize your Wild Apricot website? Topics include:

  • customization of themes, header, menu, footer;
  • page editing, including adding pages, uploading/inserting documents, third party widgets;
  • feature pages for interactive functionality, including member profiles, online payment forms;
  • using communication tools like blogs and forums;
  • and more.

This webinar will be offered on the following date (click on the date to register):

Here are the rest of the non-profit webinars in chronological order:

Grantseeking Basics

Tuesday, February 5, 2012
3:00 PM – 4:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

Results, Results, Results

Tuesday, February 5, 2013
3:00 PM – 4:00 PM (Eastern)

Everyone wants results – your CEO, your board, your founders. How do you prove that your efforts are paying off? How do you prove to these constituencies that your development program is working? This GiftWorks webinar will talk about:

  • Documenting results
  • Analyzing results
  • Presenting results

Right-things Right-Now Marketing: Move People to Act Now With This 1-Page Plan

Tuesday, February 5, 2013
1:00 PM (Eastern)

What’s the right way to connect with supporters, and motivate them to act? And how do I know if I’m doing the right things? These are the questions you ask most frequently, and reveal that not knowing that answers leads to self-doubt, paralysis, or, worse, just doing what you’ve always done, regardless of the impact it may (or may not) have.

This GuideStar webinar – presented by nonprofit marketing expert Nancy Schwartz of GettingAttention.org – will lead you through the steps to a game-changing marketing plan that activates your supporters.

You’ll learn how to:

  • Escape from the muddy messages and impossible to-do lists that deflate your marketing impact.
  • Approach marketing as a system, rather than a series of one-offs.
  • Identify the right priorities.
  • Implement them in a way that generates the greatest results.

Streamlining Nonprofit Organizations: It’s All About the Cloud

Tuesday, February 5, 2013
3:00 PM – 4:00 PM (Eastern)

You may have heard people talk about the latest advance in technology: “the cloud.” In this  NonprofitWebinars.com session, participants will learn what cloud computing is, how it’s changing our work, and how nonprofit organizations can take advantage of cloud-based services to enhance their operations in all parts of their organizations to become more efficient with their limited resources and time.

This webinar will offer a survey of cloud-based tools that organizations can use within their own organizations in the areas of cross-organizational management, program management, human resources, marketing and fundraising.


  • List of cloud-based tools for further investigation
  • Strategies to implement those tools
  • Resources for additional assistance

Managing Difficult Volunteer Transitions

Tuesday, February 5, 2013
2:00 PM – 3:00 PM (Eastern)

What do you do when it's time to ask a volunteer to leave your organization? This VolunteerMatch webinar will give you the tools to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Suggestions for determining when a volunteer should be terminated, and making it easier on you, other volunteers, and staff will be presented. And, the role that risk management plays in these decisions will also be included.

Collaboration: What Works and Why  

Wednesday, February 6, 2013
1:00 PM – 2:00 PM (Eastern)

It could be argued that collaboration is the quintessential characteristic of the nonprofit sector. Many of our webinars over the past three years have addressed collaboration in one form or another: we’ve offered multiple perspectives on governance, employee relations, volunteering, planning and development as internal collaboration, as well as discussions of collaboration among nonprofits, and between nonprofits and the public and private sectors. In this NonprofitWebinars.com session, a panel of consultants will look at the mechanisms of and impediments to various forms of collaboration between organizations and the resources available to pursue collaboration more effectively.

Adding Social Media to Your Marketing Plan  

Wednesday, February 6, 2013
3:00 PM – 4:00 PM (Eastern)

Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.

Takeaways for this NonprofitWebinars.com session will include:

  • Foundational concepts for using any social media platform
  • Understand the elements of a social media plan
  • Learn how integrate social media into your entire organization

Before You Seek a Grant: A Checklist for Nonprofits

Thursday, February 7, 2013
2:00 PM - 3:00 PM (Eastern)

Learn the characteristics of effective nonprofits and assess whether yours is ready for foundation fundraising. This Foundation Center webinar is designed for new nonprofits or community groups with very little experience in grantseeking. It will focus specifically on foundation fundraising. It will address such questions as:

  • What groundwork do I have to have in place before approaching foundations for funding?
  • What are the steps to obtaining incorporation and nonprofit status and where can I get some help to do so?
  • What are the characteristics of successful nonprofits?

This session will provide you with a step-by-step checklist approach to help you determine your own readiness for foundation fundraising.

Social Media and Volunteer Engagement

Thursday, February 7, 2013
2:00 PM – 3:00 PM (Eastern)

Volunteer engagement is changing. What do you need to know about social media as a volunteer program manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This VolunteerMatch webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You'll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities.
You'll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites.

Nonprofit 911: Brandraise to Fundraise 

Tuesday, February 12, 2013
1:00 PM (Eastern)

Wondering how branding can help your fundraising? Based on Sarah Durham's book "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications", (Jossey-Bass, 2010) this Network for Good webinar will show how effective brandraising will help you spend less time  reinventing and more time reinforcing the right messages so your prospects are more likely to understand what you do and why you do it. Sarah will show how an effective brand can make it easier to create compelling fundraising campaigns that do more with less.

Takeaways will include:

  • How to build a solid communications foundation to benefit your organizations future fundraising campaigns
  • How to use positioning and personality to help keep all your work on track
  • How to speak with a unified organizational voice across all channels, in all tools

What Executive Directors Desperately Need to Know About Fundraising

Tuesday, February 12, 2013
3:00 PM – 4:00 PM (Eastern)

This NonprofitWebinars.com session will focus on addressing the essence of a non-profit leader’s job function – fundraising. This is ironic because the overwhelming majority of executive directors we’ve surveyed tell us it’s the part of the job they enjoy the least. We’ll focus on why EDs struggle with this most essential of tasks and what they can do to significantly direct sufficient time and effort to ensuring organizational sustainability. Takeaways:

  • We’ll discuss the ‘convenient truth’ of blaming the economy and why that’s not going to help bring $ through the doors
  • Take part in a self-assessment survey that will “slot” your position on the ED/fundraising scale
  • Discover why individual donor fundraising is absolutely vital…even if and when all else fails
  • Learn about the serious implications inherent in ignoring fundraising to individuals

Operational Planning: The Key to Building a Culture of Implementation and Focus

Wednesday, February 13, 2013
1:00 PM – 2:00 PM (Eastern)

Ever wonder why organizations lose focus as their strategic plans gather dust on the shelf? Ever wonder how to keep everyone on the same page during implementation, and preserve the energy and excitement generated during the strategic planning process?

Successful organizations make the shift from “what” (visioning) to “how” (implementation) by building the infrastructure of implementation. NonprofitWebinars.com session will offer a practical discussion of what you can do create a focused, effective organization.


  • Organizational life cycle phases and how to shift from an exclusively entrepreneurial culture to an Institutional/Maturing organizational culture
  • Key processes that undergird organizational culture
  • Tools for operationalizing the strategic plan
  • Tools for grounding budgeting and other annual processes strategically

Crisis Communications for Nonprofits

Wednesday, February 13, 2013
3:00 PM – 4:00 PM (Eastern)

Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes… Members of the media have spent their entire careers getting ready to interview you. Doesn’t it make sense to spend just a few minutes learning why the media doesn’t cover your story or issue the way you want? And when they do, why the story doesn’t look or read the way you think it should?

This NonprofitWebinars.com session by a veteran crisis communications and media specialist who will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught. Takeaways include:

  • Gain insight into what the media looks for in an interview
  • Understand how and why the media’s objectives differ from the interviewee’s
  • Understand how to better and more-effectively communicate to protect the organization’s image, brand and perception in the marketplace

Nonprofit Sustainability: Building Blocks to Organizational Success

Thursday, February 14, 2013
2:00 PM – 3:00 PM (Eastern)

Sustainability is a popular but often misunderstood buzzword in our sector. Nonprofit sustainability means more than just generating enough money to keep our organization afloat. In this class we will begin with the definition of nonprofit sustainability, and then we will cover each of the four key elements that contribute to long-term sustainability for an organization. Learn what you can do to increase your organization’s competitiveness and strengthen its financial health in the current economic climate. This Foundation Center webinar will cover:

  • Understanding what nonprofit sustainability means
  • Key elements of nonprofit sustainability
  • Tips on how to develop them in your organization

Rockstar Presentations for Nonprofit Leaders  

Thursday,  February 20, 2013
1:00 PM – 2:00 PM (Eastern)

Are you looking to talk more persuasively for your cause? Do you want to have a bigger impact for your nonprofit through speaking? This Wild Woman Fundraising webinar will show you how to give a successful presentation and bring more money to your organization.

You’ll learn techniques to help you:

  • Prepare properly
  • Get skills to help you speak with self-assurance and
  • Find methods to fully share your passion with your audience.

Proposal Writing Basics

Wednesday, February 20, 2013
3:00 PM – 4:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

Realize Your Mission: How to use Employee Engagement to Reach Your Goals

Thursday, 20 February 2013
1:00 PM – 2:00 PM (Eastern)

Employee engagement has been one of the most common buzzwords in recent years. While engagement is absolutely critical for success, many organizations misunderstand the best ways to use it to improve employee performance, productivity, and bottom line results. Our goal is to eliminate this frustrating cycle: A series of HR initiatives (AKA “flavor of the month”) that makes a limited impact, and leaves managers and employees alike feeling annoyed with the whole idea.

This NonprofitWebinars.com session will outline the fundamental principles that truly increase employee engagement. We will describe 4 steps that will lead to lasting impact on employee engagement. The result will be higher employee retention, greater productivity, greater employee and manager satisfaction, much more happiness at work, and accomplishing your goals on time. Every time.  Takeaways will include:

  • Use employee engagement the RIGHT way, and save hundreds of thousands in wasted Dollars
  • Move away from ineffective praise to Strategic Recognition
  • Use our Engagement Trifecta that drives deep and lasting change
  • Create jobs that keep employees motivated
  • Stop the entitlement attitude that you see everywhere around you
  • Prevent the huge rush of people to the door at 5:01pm

Petition to Win: Benefits and Best Practices for Online Petitions

Tuesday, February 26, 2013
3:00 PM – 4:00 PM (Eastern)

Pink Slime. The Boy Scouts of America. Trayvon Martin. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. This NonprofitWebinars.com session offers best practices for online petitions that Change.org has gleaned from hundreds of thousands of campaigns started on the world’s petition platform.


  • Benefits of online petitions such as engaging new supporters, generating media & pressuring decision makers
  • Best practices for running effective online petitions as part of advocacy campaigns
  • Online petitions as a key strategy for list growth and online fundraising

Got Unrestricted Revenue? The Social Enterprises Process

Wednesday, February 27, 2013
1:00 PM – 2:00 PM (Eastern)

Today, more than ever, many nonprofits are experiencing reductions or threats of reductions in their traditional funding sources. Many nonprofits are investing in the process to develop a business plan for a social enterprise that will result in unrestricted renewable revenue based upon their nonprofit’s current assets – what they do, what they know and what they have. This NonprofitWebinars.com session is taught by a nonprofit consultant and trainer who has led nearly 100 nonprofits through the process to write their business plan for earned income. You’ll explore the seven key steps required to launch a successful social enterprise.


  • What social enterprise is and what it isn’t
  • Debunking common myths about social enterprise
  • Exploring the seven key steps required to launch a successful social enterprise
  • Examples of a variety social enterprise ventures

Social Change Anytime Everywhere:  Best Practices to Build a Multichannel Campaign Plan

Wednesday, February 27, 2013
3:00 PM – 4:00 PM (Eastern)

From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

In this NonprofitWebinars.com session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.


  • Best practices to build an effective multichannel campaign plan
  • Tips to roll out your multichannel campaign plan
  • Managing a multichannel campaign and working across teams to engage your community

Measuring the Networked Nonprofit – Simple Steps for Measuring Social Media Results

Thursday, February 28, 2013
11:00 AM – 12:00 PM (Eastern)

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren't properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.

How does one know where to begin? During this CharityHowTo.com webinar, Beth Kanter, co-author of Measuring the Networked Nonprofit will discuss how to measure the return on social-media investments. Attendees will learn how to do more than just count friends and followers. She will explore how to identify what data is available and how to collect and analyze these numbers so that you can make smart decisions about your social-media strategies.

Stay tuned for next month’s Free Webinar Round-up:

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. Subscribe by RSS or get updates by email and be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar for next month’s round-up?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email an overview (like those above) to lori@wildapricot.com no later than February 15th.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details with us.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 28 January 2013 at 8:30 AM
Sorry, this blog post is closed for further comments.

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