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Fundraising Fiscal Cliff, 7 Ways to Lose Members and more

Lori Halley 14 December 2012 0 comments

This month we’ve been offering tips and resources to help with your new year's planning. So here are five posts we’ve bookmarked on Apricot Jam that might offer some food for thought for fundraising, events and communications planning in 2013.

Are we approaching the fundraising fiscal cliff? 

This post by Steve MacLaughlin (Blackbaud) on the Event 360 Blog, notes:

Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising? Is it the economy? Was it the election cycle? What about Hurricane Sandy? Are we approaching the fundraising cliff? Will it get better? When will it get better? Did the Mayans predict this?

MacLaughlin offers his overview of “what is not happening,” and “what is happening” as well as offering “some recommendations to get things moving in the right direction.”

Research Turns Up Best Practices for Board Fundraising 

In this post, Joanne Fritz (Guide to Nonprofits, About.com) writes:

Most of us believe that nonprofits do better in fundraising when their boards are involved.
That assumption was recently corroborated by research performed by the Nonprofit Research Collaborative (NRC). But, their survey found that it's not the gifts from individual board members that make the most difference; it is the actions that those board members take to expand the universe of givers and the direct appeals they make to friends and family.

Joanne offers insight into the findings from the study, as well as “suggested actions for better board engagement.”

You can find these posts and many others bookmarked in the Fundraising section of Apricot Jam.

7 Ways to Lose Members – Right Now!  

Andrea Pellegrino (TheDemandPerspective) asks: 

Have you ever thought your association’s retention woes may not be so much a question of what you are not doing, but of what you are doing?

We’ve worked with a lot of organizations over the years, and we’ve found that, in almost every case—even now, when associations are focused on membership like never before—when an organization stops growing and starts losing members, it’s “implementing” at least one of these seven ways to lose members—right now!

For the list of 7 ways, check out this post – along with many other pertinent posts – bookmarked in the Membership section of Apricot Jam.

15 Key Considerations for 2013 Conferences  

Jeffrey Cufaude (Idea Architects) tells us that he’s “noticed what once were isolated ideas or innovations beginning to be echoed repeatedly in other meeting designs.” He reminds us that “conference innovations have a way of eventually becoming conference expectations,” and offers a list of “15 considerations …worth every conference designer contemplating for their 2013 efforts.” 

You can find a link to this post and many other pertinent posts in the Events section of Apricot Jam. 

What Would Your Supporters Say About Your Publications? 

In this guest post on Kivi’s Nonprofit Communications Blog, Jennifer Charney (of Save the Redwoods League) suggests:

You can gain prospects, testimonials and surprising insights that’ll help you show your worth to your organization and help you choose content for all your communications. How? Survey your readers about your publications.

Charney explains the cost-conscious process she used to survey her donors and the results it offered her organization in terms of publications planning.

You can find this and other relevant links bookmarked in the Communications section of Apricot Jam.

Want more?

This is just a sample of our Delicious collection of posts and articles we’ve bookmarked on Apricot Jam. We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 14 December 2012 at 8:30 AM
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