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Learning From Summer Interns

Lori Halley 12 October 2012 0 comments

This past summer, we were lucky enough to have an intern – Martin Otyeka – help out in the Wild Apricot Marketing department. We enjoyed working with Martin and appreciated his patience, hard work, great attitude and enthusiasm.When his internship ended, Martin wrote the following post about his experience. 

The following is a guest post by Martin Otyeka who is a student of Accounting & Finance at the University of Ontario Institute of Technology.

In the summer of 2012, I was awarded the opportunity of interning at Wild Apricot (providers of membership management software). It was a humbling experience that I’m thankful to have been privileged with, due to my deep interest in software and social media marketing.

Prior to Wild Apricot, my work experience was limited to direct customer-facing jobs in retail and restaurants. Immediately, Wild Apricot presented a notable difference between the two worlds where the atmosphere was more results-driven than simply completing routine tasks. Results-driven in the sense that everyone works towards producing favorable data with respect to conversion, which was heavily emphasized during company meetings. The mindset that the work you were doing at any given time produced tangible results was what made Wild Apricot exciting.

By far my biggest task was compiling a list of prospective clients in order to execute a telemarking campaign to see whether it was a viable marketing channel. This involved crawling the Interwebs looking for organizations that fit within the company’s target market (small nonprofits and membership organizations). My decision process was to primarily check if the organization fit within the target market and how likely are they to convert to a trial and eventually upgrade into being a client. Though time consuming, the exciting part about the exercise was finally finishing the list, hearing about the commencement of the campaign and projecting in my mind how many might at least be receptive to the service and open a trial. Should the numbers be significant, intrinsically, I would feel I had made an impactful accomplishment – I await the campaign results.

Wild Apricot was an incredible learning experience for me. Through observation I learned a lot about how a fun and relaxed environment yields a functional company structure that works together as a single organism to support company vision and goals. I learned that it’s the people that make it worthwhile to come in every day and complete the tasks designated to you. Due to my interest in social media marketing, through SEO meetings, I came to realize just how complex SEO marketing can get. It turns out to be a lot more complicated than expensing advertising funds on a keyword rather, it requires relevant content placed within a calculated website structure to maximize visibility.

By far the best part of my Wild Apricot experience were the people and the luncheons (conveniently expensed to a person other than myself). In all, I had a fun and memorable experience that I will cherish. I hope for the best to Wild Apricot and all the wonderful people I met during my time there.

We appreciate and learn from our interns

We certainly enjoyed having Martin work with us this summer and we deeply appreciated his help and enthusiasm. At Wild Apricot, we find that having interns offers us a fresh outlook on our work. We learned a lot from Martin and we hope he learned from us as well. Sadly, the summer’s over, but we’ll keep in touch with Martin and wish him success as he finishes up at university this year.

Has your organization had an experience with an intern?  We'd like to hear about it in the comments below.

Image source:  Learn courtesy of Bigstockphoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 12 October 2012 at 8:30 AM
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