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Big Data, Acres of Diamonds and more

Lori Halley 05 October 2012 1 comments

Here are some of the freshest links we've bookmarked on Apricot Jam this week:

Big Data Without Defining Success First is a Big Mistake 

Last week in our post Big Data for Small Organizations, we suggested that while small organizations may not have BIG data, they can "think big" about analyzing and acting on the data they are already capturing.

Beth Kanter, who we quoted in our post, responded by cautioning that Big Data Without Defining Success First is a Big Mistake.” Beth suggests that “jumping into a process: ”Gather, Analyze, and Act” without defining success (or failure) on the front end might lead to wasted time.”

So, if you are - as we suggested in our post - just starting to think about leveraging the data you have available, Beth Kanter advises you to consider the following steps:

  • Define results
  • Identify research to formulate a hypothesis
  • Identify KPIs
  • Gather data
  • Jutjitsu data
  • Make decisions based on data

Beth’s post also demonstrates through an example of how DoSomething.org effectively defined success, identified the right data and the insights they gleaned through this process.

You can link to this and other related posts bookmarked in the Technology section of Apricot Jam.

Finding Your Organization’s Acres of Diamonds

In this guest post on Asking Matters, Pamela Grow tells us:

…The idea behind “Acres of Diamonds” actually translates to one of the greatest secrets of fundraising. It’s been my experience that most organizations fail to fully mine the gold hidden within their own database, within their own circle. Instead, they’re continuously looking for new donors and new methodologies.

So how can you find “Acres of Diamonds” within your own agency? While I’ve not found a good way to install a good attitude within people – it seems that they either have it or they don’t – a good attitude can be developed. One way to begin is by simply going through the motions. Once you do, it’s like having your own unlimited diamond mine.

In the post, Pamela offers 4 steps to get you started.

You can find this and other links bookmarked in the Fundraising section of Apricot Jam.

8 Principles for Writing a Nonprofit Press Release

In this CauseVox post, Meredith tells us:

The goal of a press release is to help a journalist to write a story on your event, online fundraising campaign, or a breakthrough impact story. This helps you raise awareness in a broad audience.

In addition, when posted online or published to a wire service, a press release can boost your SEO through inbound links.

Meredith offers “eight principles for you to take into account when writing your press release.”

You can link to this and other posts bookmarked in the Communications section of Apricot Jam.

Want more?

You'll find these fresh links - along with many other articles and posts offering current information for non-profits and membership organizations - bookmarked on Apricot Jam.

We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.

Have you read any great non-profit posts lately? Let us know in the comments below.

Image source: Finance Spreadsheet Chart Data courtesy of BigStockPhoto.com

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 05 October 2012 at 8:30 AM


  • Chad Agrawal said:

    Tuesday, 09 October 2012 at 9:12 PM
    Great post! I totally agree with the fact that you need to define success first. I was optimizing my site to get visitors to my sales page and once that became my primary goal, I was able to leverage my analytics to make that happen :-)
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