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Free Non-profit Webinars for October 2012

Lori Halley 24 September 2012 1 comments

September is almost over and we’re gearing up for fall. So far, we’ve rounded up 32 webinars that are scheduled for October. Topics include: e-Strategy; Nonprofit sustainability; How to Humanize Your Nonprofit; RESPECT your Data; Fundraising with LinkedIn; Effective Board Governance and much more.

Take a good look through the list of webinars below and share this with your friends and colleagues. Don’t forget to check back from time to time through the month to see if late-coming webinar notices have been added in the comments section, down below. And if you’re aware of a free nonprofit webinar that missed our list, please drop a comment with the details!

Wild Apricot Product Webinars:

Here are the product webinars we’re offering in October:

Getting Started With Your Wild Apricot Account

This webinar is designed to help you get started with your new Wild Apricot account. We'll cover basic features, such as:

  • understanding contacts and members
  • how to populate member records
  • sending email blasts
  • editing webpages
  • manage events
  • feature overview

If you have any questions, be sure to ask them in the Q&A session at the end!

This webinar will be offered on the following dates – click on the date to register:

Managing Your Membership Database in Wild Apricot

This free one-hour webinar offers an overview of the membership database portion of Wild Apricot software, including:

  • using Wild Apricot's online database system for storing members, donors and other contacts, vs. traditional offline systems like Excel
  • database structure and composition (membership levels, common fields / membership fields)
  • widgets - integrating Wild Apricot membership management into your existing website
  • importing and exporting existing records
  • searching, filtering, and contacting selected members
  • self-service functionality for members (online applications and payments, updating profile, renewals)
  • membership directory feature
  • and more!

This webinar will be offered on the following date – click on the date to register:

Wednesday, 17 October, 2012 3:00 PM – 4:00 PM (Eastern)

Managing Events in Wild Apricot

In this webinar we'll teach you how to use all of the features of Wild Apricot to publish, track and promote your events, including:

  • Adding new events
  • Capping event registrations
  • Customizing the registration form
  • Setting up registration pricing
  • Multiple Event Calendars
  • Customizing confirmation emails
  • Working with Event Attendee Reports
  • And much more...

This webinar will be offered on the following date – click on the date to register:

Thursday, 11 October, 2012 3:00 PM – 4:00 (Eastern)

Setting Up Your Wild Apricot Website

Want to know more about how to customize your Wild Apricot website? Topics include:

  • customization of themes, header, menu, footer;
  • page editing, including adding pages, uploading/inserting documents, third party widgets;
  • feature pages for interactive functionality, including member profiles, online payment forms;
  • using communication tools like blogs and forums;
  • and more.

This webinar will be offered on the following dates – click on the date to register:

Wednesday, 03 October, 2012  3:00 PM – 4:00 PM (Eastern)

Here are the rest of the non-profit webinars in chronological order:

5 Ways to Ratchet Up Your Fundraising Using LinkedIn

Tuesday, 2 October, 2012
3:00 PM – 4:00 PM (Eastern)

For nonprofits, LinkedIn can be a development and outreach goldmine. It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.

LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 175 million personal profiles that can be tapped according to interest, specialty, location, and background. Takeaways for this Nonprofitwebinars.com session will include:

  • Enhance your nonprofit’s brand image
  • Increase your visibility with keywords
  • Research potential major donors
  • Meet the people you want to know
  • Build long-term relationships

Engaging Pro Bono and Skilled Volunteers

Tuesday, 2 October, 2012
2:00 PM – 3:00 PM (Eastern)

Integrating skilled volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this VolunteerMatch webinar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

Nonprofit Sustainability: Building Blocks to Organizational Success

Tuesday, 2 October, 2012
3:00 PM – 4:00 PM (Eastern)

Sustainability is a popular but often misunderstood buzzword in our sector. Nonprofit sustainability means more than just generating enough money to keep our organization afloat. In this class we will begin with the definition of nonprofit sustainability, and then we will cover each of the four key elements that contribute to long-term sustainability for an organization. Learn what you can do to increase your organization’s competitiveness and strengthen its financial health in the current economic climate. Topics covered in this Foundation Center webinar include:

  • Understanding what nonprofit sustainability means
  • Key elements of nonprofit sustainability
  • Tips on how to develop them in your organization

Nonprofit Boards and Effective Governance

Wednesday, 3 October, 2012
1:00 PM – 2:00 PM (Eastern)

The nonprofit governing board has been described as an ineffective group of effective people. Trustees are recruited for their stature, skills or connections, and then are not fully engaged. Why do nonprofits so broadly fail to use their boards wisely? And how might they do better? We will look at four interrelated areas: membership (including recruitment, development, self-assessment), process (including structure, meetings), capacity, and fiduciary issues. Takeaways for this Nonprofitwebinars.com session will include:

  • How to assemble an effective board.
  • How to structure and operate a board effectively.
  • How to engage trustees and increase mutual satisfaction.
  • Specific tools and resources that will increase board effectiveness.

How to Overcome Your Board’s Fear of Fundraising Once and for All

Wednesday, 3 October, 2012
3:00 PM – 4:00 PM (Eastern)

The purpose of this webinar is to think systematically through the process of getting your board involved with fundraising. We’ll discuss how to help your board understand and overcome their fears; explore and act on their passions and become dedicated ambassadors, advocates and askers. Takeaways for this Nonprofitwebinars.com session will include:

  • Master the right language for:
  • The two things board members are most afraid of, and how to overcome them.
  • The two things board members must understand to embrace fundraising.
  • The three ways we go wrong when asking board members to raise funds.
  • How to do a better job making board assignments.
  • How to get every board member raising money.

e-Strategy For Your Nonprofit

Thursday, 4 October, 2012
8:00 AM – 8:30 AM (Pacific)

This webinar shows how your nonprofit can develop and execute an Internet strategy to further its mission. We'll examine how nonprofits are using the Internet, how they'd like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. This CharityFinders.com webinar will offer specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.

Writing Accurate and Useful Volunteer Position Descriptions

Thursday, 4 October, 2012
2:00 PM 3:00 PM (Eastern)

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. This VolunteerMatch webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. Templates and sample position descriptions will be provided.

The Science of Facebook Marketing

Thursday, 4 October, 2012
2:00 PM (Eastern)

Interaction on Facebook is a science. In this webinar, HubSpot's social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook. Join in the 2012 edition of The Science of Facebook Marketing to learn all the new best practices.

Grantseeking Basics

Tuesday, 9 October, 2012
2:00 PM – 3:00 PM (Eastern)

Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker in this Foundation Center webinar. This session will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.

How to Humanize Your Nonprofit in the Age of Social Media

Tuesday, 9 October, 2012
11:00 AM (Pacific)

Ever get jealous that the open, unstructured social media efforts of the community completely trounce your well-planned and even well-funded social media programs? Are you frustrated when your own social media efforts are thwarted by inter-departmental competition? These problems are common, and we can no longer blame them on people “not getting” social media. The blame actually lies in the way we run our organizations. Our mechanical and top-down approaches don’t fit with the more organic and decentralized power of social media. In this session authors Maddie Grant and Jamie Notter will explore aspects of their book Humanize: How People-Centric Organizations Succeed in a Social World on how to create organizations that are more human, thus more compatible with social media. We will dig into some practical ways that anyone can start building more human organizations at the levels of culture, process, and individual behavior.

In this NTEN webinar, participants will:

  • Understand the subtle ways in which our organizational “best practices” have been sabotaging our social media efforts for some time now.
  • Understand a new framework for changing culture, process, and behavior in organizations in ways that is more aligned with the power of social media.
  • Begin to develop specific strategies for changing their own organization on at least one of those three levels.

Financial Roles for Non-Financial Staff

Wednesday, 10 October, 2012
1:00 PM – 2:00 PM (Eastern)

A well-run nonprofit must focus both on accomplishing its mission and managing its finances well. Learn how staff from all parts of the organization can contribute to its long-term sustainability.

Running a nonprofit organization is about more than just well-executed programmatic work; it is also about the organizational structures that need to be in place to help maintain financial sustainability. Everyone in a nonprofit, from the executive director to the receptionist, has a role in the financial management of the organization. This Nonprofitwebinars.com session will cover:

  • Each staff member’s financial role.
  • Twelve ways every executive director should be involved in the organization’s finances.
  • Three things every receptionist should do.
  • Helpful tips for trustees, program managers, fundraisers, and administrators.

Growing Your Nonprofit List

Wednesday, 10 October, 2012
3:00 PM – 4:00 PM (Eastern)

Are you tired of being the ‘best kept secret’ in town? Are you frustrated that people just don’t ‘get it’? Do you know that you could have a bigger impact – if only more people were part of your nonprofit’s family?

It is possible to grow a larger – and more engaged – audience to help you advance your cause. In this webinar, we’ll be covering both online and in-person strategies for getting the word out and increasing your list size.

Takeaways for this Nonprofitwebinars.com session will include:

  • Ideas for getting your organization in the paper more often
  • Tips for getting the most out of the three main social media platforms
  • The importance of partnerships for list building (and program impact)

An Introduction to Raising More Money Without Asking

Thursday, 11 October, 2012
11:00 AM – 11:45 AM (Eastern)

This CharityHowTo.com webinar is a preliminary session to our premium webinar "Outrageously Successful Fundraising-Raise More Money without Asking." This preliminary webinar will provide you with valuable takeaways and new insights about how to raise more money without asking. To change people's actions your communication must change. This session will give you fun, new ideas about how to talk about your fundraising needs. Participants in this free webinar will receive a discount code for the premium webinar.

Creating and Sharing Nonprofit Stories that Your Facebook Friends will ‘Like’

Thursday, 11 October, 2012
3:00 PM – 4:00 PM (Eastern)

Feeling the daily pressure to cover your nonprofit news? This GiftWorks webinar will show you how to build a conversation calendar that focuses on themes, topics, photos, and videos that will keep your social networks talking about your cause every week for months ahead. Nonprofit consultant and Director of Cause Development for GiftsThatGive.com, Robin Blakely shares communication strategies that will save you time and transform your efforts into measurable results. A former nonprofit executive, Robin has served as development director, marketing director, communications director, and volunteer coordinator.  In this session you will learn how to focus on the nonprofit news that will mobilize your supporters.

Nonprofit Executive Compensation and Incentive Compensation

Thursday, 11 October, 2012
1:00 PM (Eastern)

The consequences of providing excessive executive compensation can be devastating, and they can include revocation of tax-exempt status as well as tax penalties levied against individual officers and board members. Not only can the penalties on excessive compensation be overwhelming, but in recent years, they have been the focus of IRS enforcement efforts. With this in mind, it is extremely important for tax-exempt organizations to take the necessary precautions to protect themselves against the IRS. In this GuideStar webinar, the presenters – seasoned nonprofit tax lawyers – will draw upon their experience assisting nonprofits in IRS examinations and litigation against the IRS to explain ways that nonprofits can effectively navigate themselves through this complex and tricky area of law. The primary focus of this presentation will be on the rebuttable presumption of reasonableness and issues related to incentive compensation.

How to Approach a Foundation

Thursday, 11 October, 2012
3:00 PM – 4:00 PM (Eastern)

Learn how to build relationships with foundation prospects and prepare for calls and meetings with funders. From initial contact to getting funded, following field-tested best practices will increase your chances of getting the grant.

This Foundation Center webinar will teach you how to:

  • Initiate contact with potential funders
  • Plan calls and meetings, including site visits
  • Effectively communicate with funders during the grant process

R.E.S.P.E.C.T. Your Data

Tuesday, 16 October, 2012
3:00 PM – 4:00 PM (Eastern)

What is the most important asset to a non-profit organization? DATA! Data = Your Donors = Revenue = Ability to Support Your Programs

The top issue for nonprofits today is prioritizing their data needs: customizing, integrating, cleaning, and management. In order to develop a strong fundraising plan, leadership needs to first take an analysis of your current database structures – from within.  

This Nonprofitwebinars.com session will discuss the different ways to analyze and manage your data to ensure your fundraising team has the insight needed to construct targeted, insightful, and successful fundraising campaigns. Although your database is technology-based the output is fundraising-based.

Social Media and Volunteer Engagement

Tuesday, 16 October, 2012
2:00 PM - 3:00 PM (Eastern)

What do you need to know about social media as a volunteer program manager? How can you use sites like Facebook, and Twitter to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You'll also learn about the social media tools available in your VolunteerMatch account that help you promote your volunteer opportunity on other social networking sites.

Financial Management for Mature Organizations 

Wednesday, 17 October, 2012
1:00 PM – 2:00 PM (Eastern)

This Webinar provides a look at an organization’s programs and operations through a financial lens. The content is most appropriate for organizations who have existing financial infrastructure that is running smoothly but want to understand how the financial infrastructure could enhance strategic and programmatic decisions. The session covers financial infrastructure, financial modeling, financial projections, scenario planning, and growth planning. Takeaways for this Nonprofitwebinars.com session will include:

  • Strategies for putting finance in service of programs and mission
  • Tools for viewing your organization’s programs and strategic choices through a financial lens
  • Approaches to building a culture of financial management among program staff

100 New Donors in 90 Days:  A Step-by-Step Process

Wednesday, 17 October, 2012
3:00 PM – 4:00 PM (Eastern)

We live in the midst of a “new normal.” The current, unprecedented global economic roller-coaster and political uncertainty impact personal philanthropy. This new normal has led to many donors’ anxiety about the future.
As a result, people are not making new, first time gifts and are cutting their giving to some of their former charities—if not eliminating them altogether. Then, where are you to find the donors and the money to achieve your goals?

This Nonprofitwebinars.com session will cover:

  • How to segment your donor database
  • Engaging your board
  • Create Gateway event to reengage with past donors
  • How to follow-up to ensure a positive outcome
  • Creating individualized “campaigns of One”

Before You Seek a Grant:  A Checklist for New Nonprofits

Thursday, 18 October, 2012
3:00 PM – 4:00 PM (Eastern)

Learn the characteristics of effective nonprofits and assess whether yours is ready for foundation fundraising.  This class is designed for new nonprofits or community groups with very little experience in grantseeking. We focus specifically on foundation fundraising.

This Foundation Center webinar will address such questions as:

  • What groundwork do I have to have in place before approaching foundations for funding?
  • What are the steps to obtaining incorporation and nonprofit status and where can I get some help to do so?
  • What are the characteristics of successful nonprofits?

This session will provide you with a step-by-step checklist approach to help you determine your own readiness for foundation fundraising.

How to Govern Adaptive Work Systems: The Power of Strengths in Relationships

Wednesday, 24 October, 2012
1:00 PM – 2:00 PM (Eastern)

If the opportunities and challenges faced by your non-profit require increasing flexibility and responsiveness then this Nonprofitwebinars.com session may be for you.

Wherever people work together, they make choices that influence the flexibility and responsiveness of your organization. In other words, they govern each other. How they govern their use of resources is not just luck, it can be “designed”.

This interactive webinar will explore how to create capacity for flexibility and responsiveness by systematically building relationships that are strength based. Takeaways:

  • What is an adaptive work system and why are they essential for non-profits
  • What is “work system governance” and what does it have to do with adaptive work systems
  • What do Strengths in Relationships have to do with governance and adaptive work systems?
  • How do you make this work?

Proposal Writing Basics

Thursday, 25 October, 2012
2:00 PM – 3:00 PM (Eastern)

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

  • How the proposal fits into the overall grantseeking process
  • What to include in a standard proposal to a foundation
  • Tips for making each section of your proposal stronger
  • What funders expect to see in your proposal and attachments
  • Tips for communicating with funders during the grant process
  • Additional resources on proposal writing, including sample proposals

How to Captivate and Engage your Constituents with your Website

Tuesday, 30 October, 2012
10:30 AM – 12:00 PM (Eastern)

In this Firespring webinar, you will learn from more than 10 years of focus group research with non-profit constituents and donors how to captivate and engage your audience. Topics will include:

  • The 5 required elements of an engaging website
  • The 3 biggest mistakes nonprofits make with their website
  • 5 proven methods for promoting your organization
  • The #1 factor nonprofits should consider regarding search engine optimization
  • Real-world examples of non-profit organizations that have mastered their online presence

Progressive Annual Fund Strategies/Pushing Your Program to the Next Level

Tuesday, 30 October, 2012
3:00 PM – 4:00 PM (Eastern)

Whether you have a “one-person shop” or a team of development professionals, achieving the maximum, sustainable results depends upon a clear understanding of what you need to do to get to the next level of support.

This webinar will emphasize that there really are ONLY two ways to increase your (and your program’s) success: by increasing the number of people who give and by increasing the average level of support.

This Ventureneer webinar will cover:

  • Strategies for increasing the number of donors
  • A better understanding of who your current donors are and who your future donors may be
  • How to expand your “pyramid”
  • What segmentation can do for you
  • How to build a case for support

Proposal Budgeting Basics

Tuesday, 30 October, 2012
1:00 PM – 2:00 PM (Eastern)

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

  • What is included under the "personnel" section and how to calculate it?
  • What level of detail do you need to include for non-personnel expenses?
  • How do you determine reasonable costs?
  • What types of expenses are considered "overhead"?
  • What other financial documents will funders want to see?

Please note: prior attendance at Proposal Writing Basics is strongly recommended.

Stay tuned for next month’s Free Webinar Round-up:

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. Subscribe by RSS or get updates by email and be sure to catch next month’s webinars, as well as other great resources for associations and non-profits. 

Do you have a webinar for next month’s Round-up?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email an overview (like those above) to lori@wildapricot.com no later than October 15th.

And, as always, if you know of a free webinar that we've missed for this month -- please share the details in the comments section below - but please provide only a brief overview!

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 24 September 2012 at 8:30 AM


  • Richard Dietz said:

    Wednesday, 03 October 2012 at 9:54 AM
    I know its short notice but we have a free webinar coming up this Friday (10/3). We will be sure to submit our next webinar through the proper channels ;-)

    --- Online Fundraising Basics ---
    Online fundraising is about much more than a donate button and a website. During this jam packed one hour session, we will cover the core components you need to create a successful online fundraising campaign and give you actionable steps to help you get started today.

    In this session we will cover:

    Overview of online fundraising
    Importance of a strong foundation
    How to create a Fundraising Campaign
    Basics of email marketing

Sorry, this blog post is closed for further comments.

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