5 Fresh Links – Biggest Lies, Right Person, Right Amount and more

Lori Halley 24 August 2012 0 comments

The web is chock-full of insight and ideas for non-profits and membership organizations. Here are just five of the posts that we've bookmarked on Apricot Jam this week. 

The 10 Biggest Lies in Events Marketing 

Julius Solaris (Event Manager Blog) suggests:

There are plenty of innovators in the events industry. People that care about how they deal with customers, partners and management. Then there are others who simply do not care and would do everything it takes to sell a ticket. Here is a collection of their most recurring lies.

He outlines 10 lies event marketers often tell and reminds us to be honest since “attendees are not stupid.”

You’ll find this and many other links bookmarked in the Events section of Apricot Jam. 

Asking the Right Person for the Right Amount

In this NonProfit Quarterly post (a reprint of an article from the Grassroots Fundraising Journal), Kim Klein outlines three true stories of fundraising clients - all cases of “Good Idea, Wrong Request:”  Klein notes:

All three stories describe good fundraisers—they are thinking about their group and who might give. They are willing to do the work required to get the gift. …

However, without seeming unduly harsh, I would say that in each of these cases, the decision made by the solicitor is wrong, wrong, wrong. Their problem is not unusual; determining exactly who is a prospect and how much to ask them for has waylaid many a solicitation. Fortunately, there are some simple guidelines that will make the process a lot easier. By discussing what approach each solicitor in the stories should take we can illustrate these guidelines.

Find this and other links bookmarked in the Fundraising section of Apricot Jam.  

Five Ways to Make Your Website Content More Awesome 

John Haydon reminds us that:      

Your website is your primary marketing machine on the internet. It’s the headwaters people go to when they want to swim upstream to find out what you’re really about.

It’s also the place where you convert email subscribers, donors and volunteers. This is why your content has to be awesome!

So to help, John suggests “five things you can start doing today to make your website content more remarkable.”

You'll find this and other links bookmarked in the Technology/Website section of Apricot Jam.   

Does Anybody Read Your Publications?

David M. Patt (Association Executive Management – AEM) asks: 

Does Anybody Read Your Publications?
Does it matter?
I just received a magazine from my alma mater. I quickly leafed through it, then tossed it in the recycle bin.
I may not have been interested in the content, but I'll remember receiving it (more than I'll remember receiving an e-mag).
… So, when deciding whether to publish something (in print or online) consider the value of the transmission of the information, not just its quality or appearance. It may be worth sending it to everybody, even if some folks choose not to read it. 

You'll find this and other links bookmarked in the Membership section of Apricot Jam. 

How Often Should You Email Supporters?

Kivi Leroux Miller (Kivi’s Nonprofit Communications Blog) suggests:

Every nonprofit communicator wants an answer to this question!

My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. …

In the post, Kivi asks: “why does email frequency matter?” and offers some stats on “what everyone else is doing” as well as explaining why and “how to make good decisions for your Nonprofit.”

Check out this link and many others in the Communications section of Apricot Jam.

Want more? 

You'll find these 5 fresh links - along with many other articles and posts offering current information for non-profits and membership organizations - bookmarked on Apricot Jam.  

We hope you'll visit often to check-out the latest posts or subscribe to our RSS feed.

Have you read any great non-profit posts lately? Let us know in the comments below.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 24 August 2012 at 8:31 AM

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