Tips for Dating Your Donors

Lori Halley 15 August 2012 0 comments

“What if you dated your donors through the summer and fall to guarantee that they’d be in a committed relationship to your organization before the holidays hit, guaranteeing their support and possibly a bigger donation?”

That’s the question posed in the introduction to one of Network for Good’s recently launched Mini-Guides - You Had Me at Hello and Woo and Wow With Social Media.  These two resources are part of their “Date Your Donors” series which “focuses on practical tips for attracting, cultivating - and keeping loyal donors”. Here’s an overview of the two “Mini-Guides.”

Date Your Donors: You Had Me at Hello (A Mini-Guide to Email Engagement)

In this Mini-Guide, Network for Good shows “you what you can do to date your donors to get them ready to be in a committed relationship with your organization this holiday season and beyond.”

You Had Me at Hello starts by suggesting:

We all know how to say hello. It’s a basic skill that kicks off all of our relationships. So don’t skip this important step when beginning a new relationship with a supporter. Remember: Hello is about creating an opportunity to get to know someone, asking questions and understanding their point of view. Focus on the true spirit of saying Hello” without jumping right to “Will you donate?

This Mini-Guide, explains:

  • Why a strong foundation is key for any great donor relationship (and how this helps your cause)
  • What an email welcome series is and how to create one
  • How to keep the conversation going - with ideas and best practices for continuing to engage your supporters through email
You can download Date Your Donors: You Had Me at Hello - here.

Date Your Donors: Woo and Wow with Social Media (A Mini-Guide to Sharing and Socializing)

Network for Good suggests, “You know you should connect with your donors through multiple channels, including social media, but how do you really stand out?”

To help you “stand out,” through sharing and socializing, they created this Mini-Guide which offers “a short review of best practices for Facebook, Twitter and visual platforms such as Instagram, Pinterest and YouTube" and also "includes some ideas to get you started and examples of nonprofits who get it right.”

In this quick guide, you will learn:
  • Why you must continue the conversation with your supporters for a great donor relationship (and how this helps your cause)
  • Best practices and inspiration for continuing to engage your supporters through social media such as Facebook, Twitter, Pinterest and more
  • Ideas to use now in your social media outreach

This Mini-Guide also includes: “5 Key Rules for Socializing" and "10 Simple Ideas for Social Media Sharing.”

You can download this free Network for Good Mini-Guide - Date Your Donors: Woo and Wow With Social Media here.

 

Image SourceValentine-hearts-online dating from Bigstockphoto.com

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 15 August 2012 at 8:32 AM

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