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Transforming Your E-Newsletter

Lori Halley 13 April 2012 0 comments

Are you thinking about switching from a printed newsletter to an email version?  If so, you might want to check out a new Network for Good e-book written by Kivi Leroux Miller: From Print to Email: Take Your Newsletter on an Epic Journey.  

Should  you make the switch?

In this e-book, Kivi starts by “sharing the pros and cons of both print and email newsletters.” And for those of you who do decide to make the switch to email, Kivi advises to be prepared for “a real transformation.” She notes:

I like to compare moving from a print newsletter to an email newsletter to the transformation from caterpillar to butterfly. It’s technically the same animal the whole time, but it’s a very different creature in each stage of life.

The same goes with your newsletter. It’s always a newsletter, but the print version and the email version are different – very different. They look different, they move differently, and they play a different role in the ecosystem that is your nonprofit’s marketing and fundraising.  

What does this “transformation” entail?

Well the first step is realizing that we’re not talking about “attach[ing] a PDF to an email,” nor is this about sending an email with a link to an online version on your website.  As Kivi notes in the e-book, "if you are going to use email to communicate regularly with your supporters, create a real enewsletter, with real content in the email itself."

This 20-page e-book offers lots of great tips and ideas on:

  • Why “Good Email Content is the Opposite of “e-Blasting.”
  • How to “shift from long to short”
  • “Design Decisions”
  • “Distribution Decisions”
  • “Ways to build your email list”
  • “Transitioning your readers from print to email” 

Want to download the free e-book? 

You can download this free Network for Good e-book: From Print to Email: Take Your Newsletter on an Epic Journey  here

Or... maybe your existing email newsletter needs a little refreshing?

If you’ve already made the switch to email newsletters, but want to “refresh” your offering, you might also want to check out a free resource in our Membership Knowledge Hub - “Refreshing Your Email Newsletter.”  This article offers tips and ideas on:

  • Is an email newsletter part of your communications mix?
  • What Are Your Newsletter Objectives?
  • Refreshing your e-mail newsletter
  • What about your layout / design?
  • Effective scheduling
  • Content is Critical
  • Self-promotion
  • E-newsletter Subscription
  • Measuring E-newsletter Effectiveness

Newsletter Templates in Wild Apricot

If you are currently using Wild Apricot's Membership Management software, you'll be happy to know that we'll be launching new email newsletter templates with the release of version 4.4 (scheduled for June 2012).

So will you be transforming or refreshing your newsletter this Spring?  If so, let us know how you make out - drop us a note in the comments below.

Photo source:  "Transformation of paper to digital"...from BIGSTOCK

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Friday, 13 April 2012 at 9:35 AM
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