Getting More Social in 2012

Lori Halley 13 February 2012 0 comments

One of our 6 Membership Predictions for 2012  was that for many small membership organizations, this would be the year to "Get More Social." 

In addition to our own predictions, the participants of our recent Membership Trends Survey also ranked  “increased member or supporter interaction via social media” as of the top 3 “most exciting trends” for 2012.

So if this is the year that your organization gets started with or ramps up your social media activity, here are some resources that might help:

Beginner’s Guide to Social Media

We know that there’s a wealth of information out there on social media. But we thought it would be helpful to collect and filter it for small associations and non-profits that are just starting on their social media journey.  So we created a guide – now available in our Membership Knowledge Hub – that offers:

  • An overview of what’s involved with as well as the types of social media
  • Why and when you should  you participate
  • Steps to follow when just getting started, such as:
    • start by listening
    • participate in online conversations
    • establish social media goals
    • build your online presence
  • Additional resources: we’ve included links to a collection of great posts by blogger Rebecca Leaman offering tips on getting started with:
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn

The Small Business Social Media Cheat Sheet

Here is an infographic (from Mill for Business) for those social media beginners who are visual learners. It offers a “social media platform overview” on: Twitter, Facebook, YouTube, Google+, Tumblr and Digg.  It also offers quick tips on “How to Begin” with each of these social media network, as well as an introduction to each network’s specific “Lingo.”

Is social media helping you meet your mission? It can! 

This post by Amy Sample Ward offers some great advice on:

  • Linking Strategy to Goals – “to start putting our social media use into a strategic place”
  • Linking Goals to Social – “start putting certain aspects of social engagement into goal areas”
  • Acting on Strategic Data -- “identifying your metrics to track and really tracking it!”

This post includes a link to a template for tracking social media metrics as well as a slide show:  “Actionable Data to Strategic Data.”

We hope this collection of social media resources is helpful to those of you just getting starting with “getting social.” 

We’ll have more posts in future with additional social media tips for small membership organizations, so stay tuned to the Wild Apricot blog and regularly check out our Membership Knowledge Hub resources.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 13 February 2012 at 9:35 AM

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