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Free Non-profit Webinar Round-up for November

Lori Halley 19 October 2011 2 comments

This month we’ve gathered information on  22+ free non-profit webinars. There are webinars to help you with mobile marketing; writing press releases; improving your email marketing; multi-channel fundraising; writing volunteer job descriptions; and much more! So have a good look through the list of webinars below and pass it along to others in your organization.


Wild Apricot Product Webinars:

Setting Up Your Wild Apricot Website

Thursday, 3 November 2011
3:00 PM - 4:00 PM (Eastern)

Want to know more about how to customize your Wild Apricot website? In this webinar, we'll dig deep into the website portion of Wild Apricot, demonstrating key operations related to website setup, customization and page editing.

This webinar will include:
  • the benefits of using the Wild Apricot vs traditional websites
  • website setup
  • customization of themes, header, menu, footer, and more
  • page editing, including adding pages, layouts, uploading/inserting documents, third party widgets
  • feature pages for interactive functionality, including member profiles, online payment forms
  • using communication tools like blogs and forums
  • and much more...

Wild Apricot - Software Overview

Tuesday, 15 November 2011
3:00 PM - 4:00 PM (Eastern)

This free webinar is an introduction to Wild Apricot Software for associations, non-profits and other member-driven organizations. Led by one of our friendly and knowledgeable Apricots, you'll learn about the many features including:

  • member applications and renewals;
  • self-service portal;
  • online member directory;
  • communications features;
  • event registration and management
  • and more ...

You will also have an opportunity to ask questions and see first-hand how Wild Apricot can help you manage the "boring stuff" and get on with the real work of your organization.

Check our website later this month for additional Wild Apricot product webinars. 

Here are the rest of the free webinars in chronological order:

The Science of Press Releases

Tuesday, 1 November 2011
1:00 PM – 2:00 PM (Eastern)

Today public relations can be affected not only by the people you know, but also by the intelligence of search engines and social media. In order for PR professionals to be successful, they need to think as writers, marketers, SEO experts and business development strategists. Whew!  That's a lot to consider.

With data provided by PR Newswire, HubSpot's social media scientist Dan Zarrella will present information never before seen! This HubSpot webinar will teach you how to engineer effective press releases that help your company, product and services to get found. Learn the scientific lessons stemming from millions of press releases' headlines, body copies and links

Mobile Marketing 101

Tuesday, 1 November 2011
3:00 PM – 4:00 PM (Eastern)

Mobile Marketing leverages the power of texting to grow your non-profit. Almost everyone has a cell-phone and every one can receive a text. Texting is how many people prefer to communicate.  In this Nonprofit Webinars session you’ll learn:

  • What Mobile Marketing is and how it works
  • Why you don’t need to worry about spamming people using mobile marketing
  • How to create keywords and use them in mobile marketing
  • How to create and use QR Codes

Writing Accurate and Useful Volunteer Position Descriptions

Tuesday, 1 November 2011
2:00 PM – 3:00 PM (Eastern)

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. This VolunteerMatch webinar will include templates and sample position descriptions.

Bootstrapping Your Social Media Engagement

Wednesday, 2 November 2011
3:00 PM – 4:00 PM (Eastern)

Online engagement leads to action and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them. Led by Debra Askanase, this Nonprofit Webinars session offers the following takeaways:

  • The best times and implementation tactics on Facebook and Twitter, according to the latest research
  • Examples of how nonprofits are tweaking their Facebook and Twitter interactions to increase engagement.
  • Concrete ideas for your nonprofit to use to increase Facebook and Twitter engagement

Are You Ready for a Major Gift Campaign?

Thursday, 3 November 2011
11:00 AM (Eastern)

Ready to Take Your Fundraising to the Next Level? Are you running from event to event wondering if it will ever end? Does it feel like your fundraising efforts are always starting from ground zero? Are you uncertain about how to engage people in your cause? Do you wonder how you can serve all the people who need your help? It doesn't need to be this way - you CAN attract partners who will work with you, year after year, to advance your cause. At this GrowingYourDonors webinar you will learn:

  • 4 essentials to have in place before starting your major gifts campaign
  • how to break down your financial need in to manageable portions
  • 3 things you can do to keep your donors giving year after year
  • 1 way to jump-start your major gifts program

The New Volunteer Manager’s Toolkit

Thursday, 3 November 2011
2:00 PM – 3:00 PM (Eastern)

New to volunteer management? Looking for a refresher on the basics? This VolunteerMatch webinar will walk you through the three primary Rs - recruitment, retention and recognition. We'll discuss the most popular program components such as interviews, orientations, volunteer handbooks, and more. And, we'll talk about the importance of managing risk for your program and your organization. All attendees will also receive a sample packet with examples of program documents and program assessment checklists to help you evaluate your existing program.

Managing Difficult Volunteer Transitions

Tuesday, 8 November 2011
2:00 PM – 3:00 PM (Eastern)

What do you do when it's time to ask a volunteer to leave your organization? This VolunteerMatch webinar will give you the tools to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Suggestions for determining when a volunteer should be terminated, and making it easier on you, other volunteers, and staff will be presented. And, the role that risk management plays in these decisions will also be included.

5 Steps for Awesome Social Media Lead Generation

Tuesday, 8 November 2011
1:00 PM – 2:00 PM (Eastern)

Social media marketing isn’t about hugs, kisses, rainbows or any of the like. For B2B companies looking to grow their business, social media marketing is about one thing: leads. HubSpot's Kipp Bodnar will unveil a 5-step process for generating leads using social media. This process will dispel common misconceptions of social media marketing and serve as the foundation of a successful social media strategy. During this HubSpot webinar you will learn:

  • The fundamental tactics to social media lead generaton
  • Techniques for maximizing social media reach and lead flow
  • A framework for content discovery to drive leads
  • How to test a social media lead generation campaign

How to Use the New Facebook Enhancements for Your Nonprofit

Tuesday, 8 November 2011
1:00 PM – 2:00 PM (Eastern)

Once again Facebook has made significant changes to its platform. Nonprofits need to be aware of what these recent changes are and how they affect and/or change their use of their Facebook Page. This CharityHowTo webinar – presented by John Haydon – will cover the following changes and what they mean for your nonprofit:

  • "Non-fans" can now comment on your Page etc.
    Your key staff can choose to allow Facebook users to subscribe to content on their profile.
  • Facebook Insights now reports data on "Reach", "Virality" and other granular data on how users engage with your Page.
  • Facebook admins no longer have the ability to message fans, or use the discussions tab.

A question and answer session will be conducted on the CharityHowTo Facebook wall.

10 Online Marketing/Email Trends Guaranteed to Increase Your Success

Tuesday, 8 November 2011
12:00 noon - 1:00 PM (Eastern)

Email is still the backbone of online marketing for small businesses. Is your email message all that it can be? Is it optimized to reach your customers where they are … on their mobile phones or tablets? Find out what you’re doing right, what you’re doing wrong, and what you’re missing. Expect tips on creative, leading-edge email marketing. In this Ventureneer webinar you’ll learn:

  • impact of mobile devices on email design
  • promote email sign-ups
  • re-purposing email offers or content
  • maximize your social presence in email with icons, social media links, etc.
  • leveraging customer reviews in multiple channels
  • measuring success

Strong Connections: Linking Your Strategy to Goals to Data

Wednesday, 9 November 2011
3:00 PM – 4:00 PM (Eastern)

When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. The next time your leadership staff ask why you’re spending all that time on Twitter, you’ll be able to show them why it matters! This Nonprofit Webinars session, led by Amy Sample Ward, includes the following takeaways:

  • Clear understanding of how organizational strategic plans can direct program/department goals and strategy
  • Identify how program/department goals can translate to metrics and how to develop goals for those numbers
  • Knowledge of next steps to get started today

Multi-Channel Fundraising: Strategies to Engage Donors Through Integrated Campaigns

Wednesday, 9 November 2011
2:00 PM - 3:00 PM (Eastern)

With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.)

This Ventureneer webinar will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand and carrying your story strategically across many platforms and offer the following takeaways:

  • The anatomy of a good multi-channel campaign
  • 10 Tips to make your campaign stronger

10 Tip Checklist So Your Website Makes the Sale

Monday, 14 November 2011
2:00 PM – 3:00 PM (Eastern)

Your website is your calling card; it can make or break a sale. And you don’t have to spend a lot of money to have one that makes the sale. You do have to be smart about how you present yourself and your company. Great home pages are designed strategically so your customer has a good first impression of you and can easily move from just browsing to ca-ching! Find out what you’re doing right and what you can improve in this Ventureneer webinar.

What’s a Mission Statement Worth?

Wednesday, 16 November 2011
3:00 PM – 4:00 PM (Eastern)

Does your mission statement differentiate your nonprofit clearly and concisely? Could it describe any of several other organizations? If you’re clear about your value to your community, stakeholders and/or cause, why bother to “wordsmith” your mission statement? The answers to these questions can make the difference between sustainable success and failure in several ways. Join us to see what a rigorously crafted mission statement can do for marketing, fundraising, strategy, and sustainability. Led by Sam Frank, this Nonprofit Webinars session includes the following takeaways:

  • Why it’s worth editing your mission statement.
  • What’s in a good mission statement, and what’s not.
  • How a good mission statement can guide strategic decisions.
  • How to measure your performance against your mission statement, and why that’s valuable.

All-Staff Fundraising: A New Model for Development

Wednesday, 16 November 2011
3:00 PM – 4:00 PM (Eastern)

How much more money could you raise if your entire staff played a role in fundraising, not just the development team? Well, there’s a new fundraising model that does just that!  In this session, you’ll learn what this system looks like, and hear all about ways to engage everyone at your nonprofit in cultivating, asking, and thanking supporters. This Nonprofit Webinars session, led by Tina Cincotti will include the following takeaways:

  • Strategies for creating a culture of fundraising
  • How to talk to your full staff about their role in development
  • Barriers to this new model and strategies to address them
  • Examples of organizations that have successfully implemented this fundraising model

Thursday, 17 November 2011
1:00 PM – 2:30 PM (Eastern)

By recruiting your staff, volunteers, or committed supporters to fundraise for you, you can tap into new sources of passion and contacts, in a technique variously called friend-to-friend fundraising, personal fundraising, team fundraising, or social fundraising. How do you get started? What tools are available to help your supporters fundraise online? And what are the best practices that can lead to success? Andrea Berry leads this Idealware webinar that will cover:

  • What is Social/ Friend-to-Friend Fundraising?
  • Case Study: Beth Kanter and the Sharing Foundation
  • Case Study: The Reach School
  • What Tools are Available?
  • Tips and Best Practice

Nonprofit Newsletters that Engage 

Tuesday, 22 November 2011
4:00 PM (Eastern)

Engaging email newsletters raise awareness, strengthen your relationships, and help achieve your mission. Are yours doing that? In this Constant Contact webinar, you can questions, hear your peers, and see for yourself how to get the most out of your newsletters. Discover the keys to an engaging newsletter and why online is essential.

  • Understand what kind of content you should be sending supporters and explore resources for fresh content.
  • Gain the top design tips that drive response.
  • Find out what you can do to get your newsletter into the inbox and opened.
  • See what other nonprofits are doing with their newsletters and the results they are getting including examples and statistics.
  • Finish with some lessons you can learn inside of your reports to continually improve your newsletter.

How to Make Your Grant Proposal Stand Out from the Pack

Monday, 28 November 2011
1:00 PM - 2:00 PM (Eastern)

With more than $40 billion in grant money given away each year in the U.S. by private foundations alone, you know that there’s competition for those dollars. But how can you make YOUR organization stand out from the crowd and make that grant funder want to fund YOU?

What can you do to find favor with grant funders and how do you even make them notice you – much less fund you? Your proposal is normally the first impression a grant funder has of your organization. Learn how to make the best impression you can so that funders will sit up and take notice. This is finally your opportunity to learn valuable tactics that will take your grant proposals from so-so to great in this CharityHowTo webinar.

Beyond “Partnerships”: Tapping Into the Agility of Knowledge Networks and Communities

Wednesday, 30 November 2011
3:00 PM – 4:00 PM (Eastern)

Nonprofits are increasingly turning outside to discover and spread insight about their programs, target markets, science, and processes. A powerful organizational model to do this is the knowledge network (also called community of practice). The knowledge network rides less on formal partnerships, markets or hierarchies and more on powerful social ties to drive collaborative innovation and learning. Not all knowledge networks are created alike, but there are some success factors that are universal, such as agile leadership, real-time meetings, effective use of technology, and clear mission and measurement. This Nonprofit Webinars session, led by Kate Pugh (author of Sharing Hidden Know-How) will look at ten years of research and practice on knowledge networks, as well as some highlights from a 2011 grant from the Bill and Melinda Gates Foundation.

Boomer Volunteers Building Capacity: Creating Positions and Developing Leaders

Wednesday, 30 November 2011
3:00 PM – 4:00 PM (Eastern)

Engaging effective volunteers builds organizational capacity beyond what staff alone can accomplish. Through this VolunteerMatch webinar, participants will better understand how to develop appealing leadership opportunities, craft effective position descriptions, market those positions to skilled volunteers, and cultivate leaders. Presenters Jill Friedman Fixler and Beth Steinhorn will share case studies, position description templates, and marketing messages. The series is designed as a collection of four separate webinars and can be taken in any order.

Stay tuned for next month’s Free Webinar Round-up:

This round-up of free non-profit webinars is a regular monthly feature compiled by the Wild Apricot Blog. Subscribe by RSS or get updates by email and be sure to catch next month’s webinars, as well as other great resources for associations and non-profits.

Do you have a webinar for next month’s Round-up?

If your organization offers a free webinar that would be of interest to non-profit, membership or volunteer-based organizations and you want to include it in next month's post, please email an overview (like those above) to lori@wildapricot.com no later than December 15th.


And, as always, if you know of a free webinar that we've missed for this month -- please share the details in the comments section below - but please provide only a brief overview!

Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 19 October 2011 at 9:24 AM


  • Mazarine Treyz said:

    Wednesday, 02 November 2011 at 2:18 AM
    I'm doing one in December :)

    Getting Volunteers for Your Nonprofit: How to Find, Recruit and Develop Relationships with Volunteers


  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 02 November 2011 at 12:36 PM
    Thanks Mazarine - I'll add it to the December list which we'll publish around the third week of November.
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