Giving Thanks

Lori Halley 10 October 2011 0 comments

Today we’re celebrating Thanksgiving in Canada. So this post is all about giving and saying thanks.

How Will You Give Thanks?

This is a time of year when we get together with family and friends to share a meal and recognize all that we are thankful for.  It’s also a time when I acknowledge that while I have a lot to be personally thankful for and my Thanksgiving table will be bountiful, there are so many individuals and families struggling to survive.

So it was fitting that I found out about a great initiative developed by Canadian Feed The Children (CFTC). By organizing the World Food Party, CFTC is raising awareness of and funds for the alleviation of world hunger. Through the CFTC’s Virtual Food Party, individuals, groups and organizations across Canada are hosting food-related events in recognition of UN World Food Day (October 16th, 2011) and donating the funds raised to CFTC’s nutrition, health and food security programs in Canada and around the world.

This is a great example of how one organization is engaging supporters and enabling them to find their own way to support the cause.  They’ve created a fun website for this World Food Party that tells you how to “put the fun in fundraising” by hosting a party, holding a bake sale, or putting a basket of fruit on your desk and asking for donations.  They  offer a party planning kit and a video to help you “catch the party spirit!” 

Saying Thanks to Your Supporters

But it’s not just a time of year to give thanks, it’s also a great time to think about how you plan to say thanks – to your donors, volunteers and your community at large – for their efforts this year.

A few weeks ago, I read a great post on the Frogloop blog that reminded me that You Can’t Thank Your Community Enough. In this post, Avi Kaplan reminds us:

"Thank you."  Your success rests on these words. Take them seriously, live and breathe them, make them the first item on every list, put them on a special plaque, set them to music, and tattoo them on your heart. Then ask yourself, "Do I thank our loving supporters enough?"

Kaplan notes that along with thanking donors the first time they donate, you should keep saying thanks, even the fiftieth time we donate, since it's “10 times easier to make us feel that our participation and identification with your cause are appreciated and special than it is to find new supporters to replace us.”

But don’t stop with your donors.  What about thanking all of your wonderful volunteers? What about your partners or suppliers? He offers some suggestions for how to “knock [the] socks off” your supporters with personalized thank-you’s.

It’s the season to give thanks as well as planning for a wholesale thank-a-thon for all of the support and efforts your community has provided this year.

To those of you in Canada – Happy Thanksgiving!

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 10 October 2011 at 9:20 AM

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