What is Google Plus?

Lori Halley 11 July 2011 3 comments

Just when you thought you had a handle on your social media channels – another new service is created. Google is about to launch Google+ – their latest foray into the “social space.”  As their blog notes, Google+  is designed to “bring the nuance and richness of real-life sharing to software.” But you don't need to worry about getting up to speed too fast, since the Google+ Project is still in the “limited field trial” stage.

But as Adam Singer suggests, “change is a constant” in communications these days – whether you are at a non-profit, association, a club or a corporation. So we need to embrace the ever-evolving web world, including all of the new platforms, networks and tools. Singer notes that our “approach to the web should be flexible enough to take advantage of changes, which can be accomplished by becoming platform agnostic so you’re able to fully integrate anything new.” So in the spirit of being open to change, I took a very quick look at Google+ and checked out some early reviews by well-known social media bloggers.

Non-profit /Social Media Bloggers’ First Impressions of Google+:

Even though Google+ is still in the “project” stage, there’s been a lot of buzz in the non-profit blogosphere about whether  Google+ will fly and whether or not it is a good fit for non-profits.  If you want to check it out for yourself, you can take the demo tour,  like I did, or you can check out what some of the well-known bloggers’ first-blush opinions and overviews of Google+ - here are just a few posts that I’ve read so far:

Amy shares “a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook.”

Beth offers a great overview and links to many other non-profit and social media blog posts and articles.  Her take is that "the jury is still out whether Google+ will be a transformational, disruptive technology – and whether normal people will embrace.   It is only five days old – time will tell. For me,  I’m exploring simple and light ways for listening on this channel and for learning more about when it might make strategic sense for a nonprofit to embrace it."

Should YOU Check It Out? Read the blog posts about it for a while. Wait until you see it show up in your gmail menu. And when it does, give it a look around. It’s kind of interesting, but it’s early days. This post will end up being like most people’s first Twitter post. “I don’t think it’s for me.” Meaning, that I’ll have a post in five months saying that I can’t live without it or whatever.”

"My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer."

"What will happen? Facebook's traffic will not suffer. People will keep using Facebook. But when you have a tight little group, you may find Google+ to be just right for sharing with that group. … But it won't replace or even dent Facebook any time soon.

What does this mean for marketers? First -- yes, you should keep a close eye on this, and consider advertising on it to the groups that matter to you. If Google+ makes it easy for companies to create brand groups, that's worth a look (when it happens). But I think you can safely ignore Google+ for at least 12 months."

Kristi Hines offers a great overview and look inside Google+ and explains how +1 ties Into Google+.


Once you have a look at Google+, let us know what you think in the comments below.


Photo credit: Richard Northover

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Monday, 11 July 2011 at 9:00 AM

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  • Mark Traphagen said:

    Tuesday, 12 July 2011 at 5:37 AM

    " You can safely ignore Google+ for twelve months" (Josh Bernoff)? At your peril. Here's why: http://www.virante.com/blog/2011/07/08/google-and-google-search-engine-the-real-reason-for-google-plus/

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Tuesday, 12 July 2011 at 5:59 AM

    Mark - thanks for the insight. It will be interesting to see how this unfolds.

  • myplusbluddies.com said:

    Sunday, 06 November 2011 at 3:16 AM

    Google+ really a popular thread today.Its create challenges with other social media like facebook etc.
    I am also a user of google+.Now a day every websites google+ likes are also most popular like facebook likes. Make new friends and connect your friends on google+
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