Handling Membership Objections

Lori Halley 08 June 2011 2 comments

This month’s Nonprofit Blog Carnival, hosted by Jason Dick at his A Small Change blog, is about Handling Objections.  But while Jason is interested in objections non-profits hear from reluctant donors, I’d like to find out what membership-based organizations (associations, clubs, etc.) are hearing in membership drives and renewal conversations.

A while back there was a lot of online chatter about the value of membership and how the social web – that offers information and networking – is challenging the role that associations play along with members’ needs and expectations.

And I recently read an interesting blog post by Andrea Pellegrino (connectionpower) suggesting that associations need to learn to listen, recognize and communicate value using the “authentic voices of their members… since buying decisions - including membership - are most strongly influenced by the experience and opinions of peers.” Pellegrino feels that associations are not really listening, even though she believes their members are clearly telling them what they value and need.

What are your members telling you?  What kinds of objections do you hear when you are trying to recruit or retain members? What responses and techniques have you used to overcome them?

Please leave me a comment below so I can incorporate the Wild Apricot blog readers’ insights and perspective into a blog post for the June Nonprofit Blog Carnival on handling objections.

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Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 08 June 2011 at 9:00 AM

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Comments

  • Theresa Lamson said:

    Wednesday, 08 June 2011 at 9:21 AM

    When recruiting new members we often hear the question "How are you going to bring me more customers?". When renewing members most often we hear the question, "Please tell me again what I get for my money?" Of course, this question only comes from those members who are not active in the chamber. They don't attend events, they don't participate in the marketing programs and they don't volunteer for any of our many committees. Our motto here is "You get back what you put in".

  • Lori Halley [Engaging Apricot] Lori Halley [Engaging Apricot]

    Lori Halley [Engaging Apricot] said:

    Wednesday, 08 June 2011 at 10:19 AM

    Theresa:  Thanks for your sharing that feedback and your motto!

Sorry, this blog post is closed for further comments.